This document proposes developing a social media framework for strategic leaders to integrate social media and make more effective decisions. It outlines considerations for the framework, strategic goals, stakeholders, principles, challenges and benefits of social media. The framework will include a "Social Media SmartCard for the Meta-Leader" and a collaborative Wikipage. It was well received by agencies who see benefits in incorporating social media into their day-to-day operations and future innovations.
Making communications land - Are they received and understood as intended? we...
Social Media for the Meta-Leader
1. A Social Media FRAMEWORK for the meta leader Richard Carney, ODNI Katherine Lyon Daniel, CDC Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHSJoe Riojas, VA
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3. Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners
10. Universal Principles Multi-directional, iterative loop process Framework will address information moving IN from social media participants (public, partners, stakeholders, media) OUT to relevant audiences (public, partners, stakeholders, media) through social media channels Continuous and Adaptive Framework will be updated through ongoing crowd-sourcing (mass collaboration) efforts Definition of Crowdsourcing on Wikipedia
11. Value of Social Media? Understand social media’s global landscape Huge volume, low message control Cross-border, fast moving data Need existing platforms, technology, investment and expertise Environmental scan Facebook, Twitter, Renren, Tumblr…. Who should use these tools, and why? Meta-leaders, emergency planners and responders
12. Value of Social Media? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
13. Successful Practices for a Social Media Framework Inform the public (engage via social media) Manage mitigation and prevention, preparedness, response, and recovery operations Pandemic Natural disaster Terrorist event Cyber attack Political Unrest Improve use of resources
19. Project Impact The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment
Resilience-population, economic, critical infrastructure, etc.
Public-according to the New York Times (date 23 May ‘11), “Congress should create a National Public Safety Communication Network.”
Continuous-Pre-event planning for mitigation and primary prevention; event trend evaluation and intelligence; Post-event mitigation and secondary prevention throughout response and recovery period.Insert Fugate Comment Here