Content audits are a painstaking, time-consuming process. But they don't have to be.
Check out the new Content Auditor, a free tool that makes content easy to find, categorize, and analyze: http://contentauditor.com/
17. Identify the most important
fields for every asset—
LIKE TITLE, PUBLISH DATE, URL, SHORT
DESCRIPTION, TOPIC, PERSONA, BUYING
STAGE, VIEWS, SOCIAL SHARES...
19. Mark fantastic content to
repurpose, outdated content
to refresh, and irrelevant
assets to kill off.
20. Take control of your content—
and what it’s saying about your
brand to potential buyers—
AND ESTABLISH PROCESSES FOR LONG-
TERM CONTENT MANAGEMENT.
25. (1) Type in the url you want to pull content
from (website, blog, etc.).
(2) Sit back as the auditor pulls in all
associated content along with social
engagement stats.
(3) Input fields for personas, buying stages, and
themes.
(4) Log in to get insights into how your content
is performing.
26. It’s like a secret weapon,
squashing your audit fears
and wrangling your content.