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Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL
 

Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL

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Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, ...

Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.

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    Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL Presentation Transcript

    • Social Networking Berlin Open ‘09 23.6.2009: Architekturen sozialer Netwzerke: Das Fallbeispiel MySQL
    • Wer seine Ziele und sein Leben heute im Web 2.0 widerspiegelt, kann einfache Siege in die Tasche stecken.
    • Unternehmen FOSS-Projekte Entwickler Forscher Investoren -- Alle! --
    • Das Risiko eines schlechten Auftritts wird nicht durch Abwesenheit aufgehoben
    • Zu viel Theorie am Anfang eines neuen Phänomens schadet, genauso wie zu wenig Systematik
    • Topics • How do I map my real life network on the web? • How should MySQL map its network onto the current networking tools? • Guinea Pig = Kaj (and MySQL)
    • Sample networking tools • Facebook • LinkedIn • Twitter • Blog • Phone • Party • Seminar
    • Why network? • Solve problems • Be social • Help others • Get help • For fun • For profit
    • My network
    • Twelve recommended networks
    • And, the purpose? • Spokesperson @Sun • Attract attention for MySQL • Share news • Scalable interaction • Offload email
    • „Technical“ tricks • Twitter from SMS • FB status from Twitter • Blogs to Google Reader • Blogs to FB, LI • Use same pic everywhere • Reuse existing texts • Host pics on Picasa
    • Involve the family • Children are digital natives • They (may) have their own networks • Text? Photo? Video?
    • Bragging OK? • Yes and no • Yes: Presenting favourable facts, avoiding drunk pics • No: „Real“ bragging • The line is fine
    • Multiple identities? • Multiple languages: OK • Job self and private self: Also OK • Don‘t be too private • Be very careful with stuff others perceive as negative • Don‘t portray others in a negative way
    • Strengths (of social networking) • More social interaction • Sense of belonging • Bridge distances • Good advice • Avoid mistakes • Save time
    • Weaknesses (of social networking) • Time consuming • Learning • Keeping order (pics, passwords) • Get carried away
    • Opportunities (in social networking) • Find new customers (or suppliers) • Find a new job (or new employees) • Find investors (or investment opp‘ts) • Improve social life In Real Life
    • Threats (in social networking) • Somebody else writes negatively about you • You don‘t defend yourself • Drunk pics, sexism, racism, bad jokes • Stealing PWs • Writing stuff you regret (where you can‘t delete it)
    • Start writing! • Start small (not with „a marathon“) • Start with comments! • Post „articles“ in Facebook, LinkedIn • Pay for a good pic! • Start a blog • Continue to comment what others do • Consider Twitter
    • Good topics • Event invitations • Thank you notes • Recommendations of suppliers • Book reviews • Restaurant reviews • Event reports • Travel reports
    • What should you avoid? • Being negative • Being arrogant • Drunk pics, text • Sex, racism • Non-constructive criticism • „I‘m offline“ = steal now!
    • Reuse • Columns for publications • Presentations • Proposals • Reports • Blog entries • Emails to friends • LinkedIn, Facebook
    • My todo list • Comment often • Write more often, in several languages • Spam filter akismet • del.icio.us order • Aggregate twitter feed • Customers philosophy • Photo IT Mac video • Travel mountains run
    • Pre-net book • Golden rules • Plenty of insight • In no way dependent on Social Web • In every way applicable on Social Web
    • Do I still have your attention?
    • Do ask questions! • kaj@arno.fi • http://kaj.arno.fi /twitter /linkedin /facebook /picasa • @kajarno on Twitter • Comment on blogs