Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creating a professional online journalism portfolio

1,338 views

Published on

Slides from a class given at the University of Oregon School of Journalism and Communication on 26th October 2015, covering portfolio websites, their role in job hunting and defining your personal brand, as well as a review of examples of sites managed by current journalists.

Published in: Marketing
  • Be the first to comment

Creating a professional online journalism portfolio

  1. 1. Damian  Radcliffe               26th October  2015
  2. 2. Why  do  I  need  to  do  this? • To  get  a  job  in  journalism  you  need  to  show  you  what  you  can  do. • Examples  of  published  – and  class  work  – can  be  a  deciding  factor  in   whether  you  get  an  interview,  and  indeed  if  you  get  hired  or  not. • In  the  past  portfolios  used  to  consist  of  newspaper  clippings  in  a   binder  which  you  brought  to  interview  with  you. • Now,  increasingly,   they  tend  to  be  online  only.
  3. 3. What  content  should  I  feature? • Put  your  best  foot  forward. • You  could  include  everything  you’ve   ever  written… • Or  you  can  highlight  particular  skills  /   and  types  of  stories  tailored to  the  type   of  job  you’re  seeking  e.g.  sports,   lifestyle,  hard  news  etc.
  4. 4. How  do  I  go  about  it? • There’s  a  MASSIVE  range  of  platforms  out  there. • You  need  to  be  familiar  with  them  and  which  one/ones  might  work   best  for  you.  Depending  on  what  you want  to  showcase. • Factors  which  may  influence  your  decision  will  include: • Design • Functionality  (incl.  multimedia   hosting) • Mobile  responsiveness • Customization  incl.  URL • Ease  of  use  e.g.  do  I  have  to  code? • Cost
  5. 5. Examples  of  sites  and  tools And  many,  many,  more… • WordPress • Tumblr • Blogger • Pressfolios • Wix • Flavors.me • Cuttings.me • Storify • Scribd • Flipboard • Soundcloud • Pinterest • YouTube • Vimeo
  6. 6. Where  do  I  start?So  many  options…
  7. 7. Purpose:   What  do  you   want  to   highlight?
  8. 8. Brand  You
  9. 9. At  the  very  least,  have  a  holding  page
  10. 10. Tips  to  help  you • Find  and  review  other  people’s  sites. • See  who  got  the  job.  Look  them  up.   • Do harness  multiple  platforms. Use  their  different  capabilities Cast  your  net  wide Boosts  your  findability and  SEO • And  remember  platforms  can  disappear…
  11. 11. Examples
  12. 12. Journalists  online:  some  examples Group  1 Group  2 Group  3 Group  4 Pablo  Barberá http://pablobarbera.com/ Margaret  Looney   http://margaretlooney.co m/ Gabriela  Manuli https://www.scribd.com/ gabi_manuli Jospherine Moulds http://www.josephinemo ulds.co.uk/ Ciara  Leeming http://www.ciaraleeming. co.uk/ Mindy  McAdams http://mindymcadams.co m/ Abbey  Niezgoda http://www.abbeytv.com/ Gabriel  Dance   http://gabrieldance.com/ Sarah  Marshall http://sarahmarshall.io/ Craig  Zirpolo http://www.craigzirpolo.c om/ Steve  Buttry https://stevebuttry.wordp ress.com/ Megan  Bauerle http://meganbauerle.wix. com/meganbauerle Consider: • Who   are  they • What  does  their  site(s)   say  about  them? • Useful   lessons/takeaways
  13. 13. Your  thoughts
  14. 14. What  about  social  media?
  15. 15. Platforms • Which  platforms  do  you  have  to  be  on? • Which  emerging  platforms  do  you  want  to  demonstrate  proficiency  on? +  username  /  URL  landgrab Essential Emerging Potentially useful Twitter Instagram Pinterest LinkedIn Snapchat Tumblr Facebook Vine Messaging   Apps
  16. 16. 5  x  top  tips 1. Use  a  professional  photo 2. Customize  URL/username 3. Share  useful  content 4. Engage  with  your  community 5. Keep  it  up  to  date
  17. 17. Assignments
  18. 18. Task  1:  Your  portfolio • Personal  website • Plus: About.me,  LinkedIn  and  Twitter • Class  portfolio  contribution  (more  on  that  later) Due:  23:59  29th Nov
  19. 19. Questions? Problems? damianr@uoregon.edu Or  visit  me  in   201  Allen  Hall

×