Datamatics eRetail Offerings

2. Datamatics eRetail Offerings
Cataloguing
Portal
& SEO
Management
Editorial
Social Smart
Media Analytics

3. Datamatics eRetail Offerings
 Content Creation & Enhancement
 Catalog Creation & Enhancement
Cataloguing
 Imaging Services Portal
& SEO
Management
Editorial
Social Smart
Media Analytics

4. Datamatics eRetail Offerings
 Content Creation & Enhancement
o Product Descriptions
o Product Reviews
o Search Engine Optimization (SEO) Cataloguing
Portal
Buying Guides/How to Guides & SEO
o Management
Editorial
 Catalog Creation & Enhancement
 Imaging Services
Social Smart
Media Analytics

5. Datamatics eRetail Offerings
 Content Creation & Enhancement
 Catalog Creation & Enhancement
o End-to-End product cataloging Cataloguing
Portal
o Product attribution, categorization & & SEO
Management
localization Editorial
o Creating options & add-ons
o Price & stock updates
o Embedding content (manuals, videos,
etc)
o Content moderation (reviews, listings)
o Content QA across multiple languages Social Smart
 Imaging Services Media Analytics

6. Datamatics eRetail Offerings
 Content Creation & Enhancement
 Catalog Creation & Enhancement
 Imaging Services Cataloguing
Portal
o Web/ SEO image optimization & SEO
Management
o Color correction Editorial
o Background cleaning
o Image processing, retouching &
resizing
Social Smart
Media Analytics

7. Datamatics eRetail Offerings
Cataloguing
 Social platform development Portal
& SEO
Management
 Social media content management Editorial
 Blogs & Microblogging solutions
 Wikis and knowledge base creation
 Podcasting & webcasting scripts
Social Smart
 Video/Audio blogging Media Analytics
 Cross platform marketing

8. Datamatics eRetail Offerings
 Portal Creation, Management &
Enhancement
 Mobile Applications Development
Cataloguing
Portal
& SEO
Management
Editorial
Social Smart
Media Analytics

9. Datamatics eRetail Offerings
 Portal Creation, Management &
Enhancement
o Content o Technology
 Publishing  Maintenance
Cataloguing
Portal  Enrichment  Migration
& SEO  Language &  Upgrades
Management
Editorial Translation Support
 Mobile Applications Development
o Business & Entertainment
Applications
o Rich Media Mobile Elements
Social Smart
Media Analytics

10. Datamatics eRetail Offerings
 Click-stream Analytics
Cataloguing
Portal  Demographic Pattern Analytics
& SEO
Management
Editorial  Predictive Analytics
 Data Mining & Text Analytics
 Associative Recommendations
Social  Data Management
Smart
Media Analytics  Multi-dimensional Cubing
 Mobile Metrics

12. Experience & Track Record
 Experience of working with those among the global Top 10 eCommerce portals
 Experience of working on relationships cumulating over $100 mn in TCV
 Successful 5+ year relationships with leading global eCommerce businesses
 Cross-industry experience across
 eMarketplaces
 Specialty eCommerce portals like technology, travel, furnishings, etc
 Click-and-brick business models like hypermarts, multi-brand retailers and broadline
retailers

13. Technology & Domain Expertise
 Integrated solutions specifically aligned with the unique demands of eCommerce
businesses from intelligent blend of applications services, business intelligence &
analytics capabilities and retail domain BPO / KPO expertise
 Expertise across multiple industry-standard technology platforms: Magento, ISAS,
SPSS, Quantum, Ominture, Google, Web Trends, Cognos, Proprietory tools as well
as custom application environments and multiple CMS tools
 Technology leverage for analytics driven eCommerce approach to enhance
customer experience
 Strong alliance network for access to best-of-breed technology and domain
expertise

14. Experienced Resources
 Experienced professionals with decades of experience in eCommerce & traditional
retail domain operations and retail & eCommerce specific technology
 Multi-lingual capabilities with teams spread across India, Europe, South America &
North America
 Specialist writers skilled in retail-specific creative writing & image processing
 Domain experts with expertise covering product writing and Cataloguing to “Go
Live”