Maximising your Online Potential:
       Seamless integration of data, systems and solutions backed by robust,
       secu...
2




            Agenda

              •Speakers
                 •Fabio Torlini, Marketing Director, Rackspace Ltd
     ...
3




                      Today’s retail consumers…




Rackspace Partner Network


www.rackspace.co.uk
4




                      Today’s retail consumers…




Rackspace Partner Network


www.rackspace.co.uk
5




                      Today’s retail consumers…




Rackspace Partner Network


www.rackspace.co.uk
6




Rackspace Partner Network


www.rackspace.co.uk
7




                      Today’s retail consumers…




Rackspace Partner Network


www.rackspace.co.uk
8




                      Today’s retail consumers…




Rackspace Partner Network


www.rackspace.co.uk
9




                            Salmon




Rackspace Partner Network
Rackspace Partner Network


www.rackspace.co.uk
Who are Salmon?
 Background                                     End-to-end services
    Global SI                         ...
Salmon
Delivering eCommerce Solutions for leading & challenger brands
Maximise your online potential:
Seamless integration of data, systems & solutions demo
Seamless integration of data & systems
  Marketing                                  Analytics
Search Optimization         ...
Seamless integration of solutions


                      Address Verification/Store
                      locator
   Sear...
15




              Leveraging Managed Hosting Providers

              •Hosting?

              •Rackspace Hosting

    ...
16




              Conclusion

              •Integration


              •Uptime


              •Ultimate user experie...
17




Rackspace Partner Network
Rackspace Partner Network


www.rackspace.co.uk
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Maximising Your Online Potential

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A presentation given by Rackspace and Salmon at eCommerce Expo 2008, in London UK.

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Maximising Your Online Potential

  1. 1. Maximising your Online Potential: Seamless integration of data, systems and solutions backed by robust, secure & scalable ecommerce hosting infrastructure Presented By: Fabio Torlini, Rackspace Ltd Chris Hoskin, Salmon October 28th, 2008 Rackspace Partner Network www.rackspace.co.uk
  2. 2. 2 Agenda •Speakers •Fabio Torlini, Marketing Director, Rackspace Ltd •Chris Hoskin, Chief Marketing Officer, Salmon •Introduction •Seamless ecommerce integration •Demonstration •Leveraging the right hosting provider •Conclusion Rackspace Partner Network www.rackspace.co.uk
  3. 3. 3 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  4. 4. 4 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  5. 5. 5 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  6. 6. 6 Rackspace Partner Network www.rackspace.co.uk
  7. 7. 7 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  8. 8. 8 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  9. 9. 9 Salmon Rackspace Partner Network Rackspace Partner Network www.rackspace.co.uk
  10. 10. Who are Salmon? Background End-to-end services Global SI Discovery, CX/Design, Implementation, Successful track record over 19 years, Application Management and Support 10 years in eCommerce c. 170 staff Operations in London, New York, Beijing, Sydney Diverse interests and Privately owned, financially sound Open, honest and responsive approach practices Interests in retail, finance, insurance and utilities Focus on mission critical Focus on enterprise architecture , IT / systems Business change Java, .NET, & open source Broad and deep expertise in web based applications and technologies Application management and support - 25% of the business Specialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, insurance underwriting Delivery-led culture Innovative risk/reward models * www.salmon.com Fixed price Managed risk * choskin@salmon.com Shared reward
  11. 11. Salmon Delivering eCommerce Solutions for leading & challenger brands
  12. 12. Maximise your online potential: Seamless integration of data, systems & solutions demo
  13. 13. Seamless integration of data & systems Marketing Analytics Search Optimization Site Analytics Assisted Interaction Content Management Operational Reports Contact Center Segmentation & Personalisation Dashboards / KPIs Collaboration Promotions, Discounts, Coupons Live Help & Customer Care A/B & Multivariate Testing FAQ Affiliate Marketing Price Negotiation Email Customer Relationship Mgmt Selling Product & Catalogue & Visual Search Mgt eCommerce Guided Navigation Merchandizing: up-sell, cross- Content Aggregation sell, bundles Workflow & Workspaces Platform Awards & Points Product Management Gift Listing Content Spots Auctions Sales Catalogs Product Information Mgmt Fulfillment and Supply Chain Relationships & Agreements Order Capture & Inventory Globalisation Processing Roles & Member Management Language & Cultural Support Approval Workflow Business Policies Regulations & Practices Cross-Channel Order Management Contracts & Entitlements Multi-National Sites Flexible Pricing Customer Data Management Flexible Payments Source: Adapted from slide taken from IBM Megadeck Feb 2008
  14. 14. Seamless integration of solutions Address Verification/Store locator Search and Merchandising Payment Processing & Fraud Mgt Hosting eCommerce Platform User Experience Web Content Management Analytics Customer Service Social Media
  15. 15. 15 Leveraging Managed Hosting Providers •Hosting? •Rackspace Hosting •Hosting is the hub of a successful e-commerce site •User experience is key •Trust Rackspace Partner Network www.rackspace.co.uk
  16. 16. 16 Conclusion •Integration •Uptime •Ultimate user experience Rackspace Partner Network www.rackspace.co.uk
  17. 17. 17 Rackspace Partner Network Rackspace Partner Network www.rackspace.co.uk

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