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This document discusses the future of participatory media and microblogging. It contains a talk in three parts: 1) the case for social objects, 2) five principles for building services around social objects, and 3) the next wave of participatory media. The talk argues that successful sites are built around social objects like photos, bookmarks, or books. It outlines five principles for doing so: defining the object and verbs, making objects shareable, turning invitations into gifts, and charging publishers not spectators. It suggests microblogging and presence updates will disrupt blogs by being simpler, cheaper, and freeing people from inconvenient places.




















































































