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“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

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Ran Hinrichs speaks about “Getting the Best vQuotient” at the Serious Play Conference 2012

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“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

  1. 1. Getting the Bestv Quotient Randy Hinrichs, CEO August 21, 2012
  2. 2. Wha is t v Q? “Virtuality ” is where thevirtual and reality are intertwined.
  3. 3. includes the broad ability to reason, form concepts, and solve problemsvQ = using unfamiliar information or novel procedures in virtuality .
  4. 4. Gf Gt GcGs Gq GrwGa Gv Gsm Glr
  5. 5. Today, 3D is ourwe live in naturalthe data interfaceUbiquity Immersiveis a key surfaces are driver imminent
  6. 6. S INCE we are alwa•David Metcalf, UCF ys on digpen.com CRESST at UCLA Chuck Hamilton, IBM Watley @ BreakAway Games Sam S. Adkins, Ambient Insight Burnes Hollyman Claude Comair Ross @ Microsoft Clark Aldrich UW, ischool
  7. 7. A ND WE ARE B ECOMINGFull immersed y
  8. 8. Observehow we haveConverged So far
  9. 9. And howConvergence An is Ecosystem
  10. 10. http://venturebeat.com/2012/05/30/mary-meeker-internet-trends-2012/ v QuIZ
  11. 11. Internet Growth• How many Global Internet users are there, approximately? – 2.3 B• What are the top five internet countries? – 1) China (513), 2) USA (245), 3) India (121), 4) Russia (55), 5) Nigeria (45)• What are the top 3 population penetrations – 1) USA (79%); 2) Turkey (49%); 3) Iran (48%)• What is the growth rate? – 8%
  12. 12. Mobile• What is the number of global mobile 3G subscribers? – 1.1B• What are the three largest country users? – 1) USA (208, 65% Penetration; 31% Growth) – 2) Japan (122, 95% Penetration, 9% Growth) – 3) China (57, 6% Penetration, 115% Growth) – … – 7) Brazil (41, 17% Penetration, 99% Growth) – 8) India (39, 4% Penetration, 841% Growth)
  13. 13. Which iDevice is the “breakaway” device?• A) iPod b) iPhone c) iPad vQ
  14. 14. Which gaming device, iPhone orAndroid, has ramped up fastest? Android 4X Faster vQ
  15. 15. When did mobile internet usagesurpass more highly monetized desktop internet usage? May 2012 vQ
  16. 16. “Are telephones ubiquitous?”“Yes, telephones are ubiquitous?” vQ
  17. 17. Where do people spend their virtual time?• (a) Print • 7%• (b) Radio • 15%• (c) TV • 43%• (d) Internet • 26%• (e) Mobile • 10% vQ
  18. 18. What driveshistory the v Q?researchexperienceenvisioning
  19. 19. vQ is knowinghow humans build emotionalexperience.
  20. 20. vQis knowing how totell stories that provoke action.
  21. 21. vQis knowing how to build the hero’s journey.
  22. 22. vQis knowing how to scale our learning.
  23. 23. vQis knowing how to digitizeourselves.
  24. 24. VQ = a a ar Development v t
  25. 25. V Q = knowing BOUNDARIES The “Uncanny Valley” MacDorman, K. F. & Ishiguro, H. (2006). The uncanny advantage of using androids in cognitive science research.Actroid: Repliee Interaction Studies, 7(3), 297-337.
  26. 26. Web Access EngagementV Q = a a ar REQUIREMENTS v t Imagination Measurement
  27. 27. V Q = a a ar PSYCHOLOGY v t  People make to previous expectations equally to avatars as people  or programmed agents.  Avatars experience what people do in  …. more to the avatar than the real person.By GravityDesignStudios.com Blascovich and Bailenson, 2011
  28. 28. VQ = Tracking Dail Progress y
  29. 29. VQ = Using Mentor Networks Courtesy of T2 PTSD Island in Second Life
  30. 30. v QuIZ
  31. 31. VQuiz
  32. 32. HMDs 1968 virtual reality applications“Head Mounted Display” VQuiz
  33. 33. MUDs &MOOs 1975 text basedvirtual worlds VQuiz
  34. 34. Tron 1982 CGI basedfull length motionpicture visualizing immersion VQuiz
  35. 35. Habit t a Lucas Films 1986on-line commercial game-based virtual world connecting avatars VQuiz
  36. 36. Snow CrashIn 1992, Neal coined the term “M_________” Metaversesucceeding the vision of the Internet VQuiz
  37. 37. Alpha World combines social &“c_______ c_________” content creation to enable engagement in 1995 VQuiz
  38. 38. Second Life In Sept 2005, how much did SL report in commercializeddigital goods alone? $3,596,674 USD VQuiz
  39. 39. OpenSource 2007decentralized itWhat did open source do toprogrammingdevelopment?
  40. 40. v Q = Where are we Going from here ?
  41. 41. let’s start with wearable
  42. 42. any object is digital
  43. 43. any object is addressable
  44. 44. any surface is computable
  45. 45. any library is accessible
  46. 46. communication is transworld
  47. 47. sensors are embedded everywhere
  48. 48. holograms arevirtual and real
  49. 49. surfaces areoutdoors and indoors
  50. 50. infrastructure is integrated
  51. 51. we think it and it happens
  52. 52. we move, our virtual body reacts
  53. 53. we reach through data
  54. 54. our avatars inherit vDNA
  55. 55. our cities are virtualized
  56. 56. and nano meets bio
  57. 57. raise your V Q by advancing your knowledge in:1. your “g”2. immersion3. engagement4. virtuality5. convergence6. “v” market7. social psychology8. cloud applications
  58. 58. http://www.orionrevolution.com/SiteHome/home%20pics/imaginary.jpg v QuIZ
  59. 59. Eye Poppers• Who added 17M new users in 7 Days? – www.viddy.com• Who drove 46M downloads per day – Apple App Store• Who has 470M monthly unique users, the big daddy? – Wikipedia
  60. 60. Re-Imagination• In what year did mobile phones surpass land lines? After 125 years? – 2002• What mega-information company just went out of print? After 244 years? – Encyclopedia Britannica• In what year did internet surpass newspaper ad revenue? After 305 years? – 2010
  61. 61. Images of the Past? What are these now?Not Phones, Not Facebook Not Twitter, but Timelines, but butConnectivity Virtual Residence Flipboards
  62. 62. 1995 1997 20022004 2011 2012
  63. 63. 2b3d offices are greenThey exist only in virtuality
  64. 64. And mostl y so do Irandy@2b3d.net

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