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Digital Evolution:5 Tips toPrevent & OvercomeOnline Extinction               Andrea Vascellari               CEO itive.net
Real World          The Earth          is 4.54 billion years
Digital World                                                     Arpanet (1957)                                          ...
Mass Extinctionshttp://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
Primary cause of extinctioninability of species to adaptto environmental changes.                                !
Digi-Evolution Failure?you get wiped offthe face of the www                      :D
Forget Websites...Think of Digital Brains
Forget Websites...Think of Digital Brains                                                      Forebrain                  ...
Digital Brain                                                      Forebrain                                              ...
The Digital Sageit picks the best digitalbrains that people needto achieve certainobjectives.
Natural Digital Selection    Strategy    What to do to survive?    Tactics    How to do it?credits: http://commons.wikimed...
5 Causes of Extinction           &   5 Tips to Survive
1. Information Overload
5 sec. test
FiveSecondTest.com
2. Structure
Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
3. Content
Attention!
Attention!Content should be: Shared where the audience lives Venue Tailored Published at the best time
4. What & How
. What do you do/offer. How you do it
. What do you do/offer. How you do it+ Who you do it for+ Why you do it better
5. Behavior
Goals & Funnels
Andrea VascellariCEO itive.netAndreaVascellari.comTwitter.com/vascellariandrea@itive.net
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How to Prevent & Overcome Digital Extinction - Digital Evolution

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5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

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How to Prevent & Overcome Digital Extinction - Digital Evolution

  1. 1. Digital Evolution:5 Tips toPrevent & OvercomeOnline Extinction Andrea Vascellari CEO itive.net
  2. 2. Real World The Earth is 4.54 billion years
  3. 3. Digital World Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot.credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
  4. 4. Mass Extinctionshttp://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
  5. 5. Primary cause of extinctioninability of species to adaptto environmental changes. !
  6. 6. Digi-Evolution Failure?you get wiped offthe face of the www :D
  7. 7. Forget Websites...Think of Digital Brains
  8. 8. Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions)credit: http://www.flickr.com/photos/zillafag/3284353334/
  9. 9. Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.)credit: http://www.flickr.com/photos/zillafag/3284353334/
  10. 10. The Digital Sageit picks the best digitalbrains that people needto achieve certainobjectives.
  11. 11. Natural Digital Selection Strategy What to do to survive? Tactics How to do it?credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  12. 12. 5 Causes of Extinction & 5 Tips to Survive
  13. 13. 1. Information Overload
  14. 14. 5 sec. test
  15. 15. FiveSecondTest.com
  16. 16. 2. Structure
  17. 17. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  18. 18. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  19. 19. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  20. 20. 3. Content
  21. 21. Attention!
  22. 22. Attention!Content should be: Shared where the audience lives Venue Tailored Published at the best time
  23. 23. 4. What & How
  24. 24. . What do you do/offer. How you do it
  25. 25. . What do you do/offer. How you do it+ Who you do it for+ Why you do it better
  26. 26. 5. Behavior
  27. 27. Goals & Funnels
  28. 28. Andrea VascellariCEO itive.netAndreaVascellari.comTwitter.com/vascellariandrea@itive.net

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