1. Digital Evolution:
5 Tips to
Prevent & Overcome
Online Extinction
Andrea Vascellari
CEO itive.net

2. 'Real World'
The Earth
is 4.54 billion years

3. 'Digital World'
Arpanet (1957)
first knowledge transfer network
...
Internet (1990)
TCP-IP prot.
credit: http://www.youtube.com/watch?v=9hIQjrMHTv4

4. Mass Extinctions
http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg

5. Primary cause of extinction
inability of species to adapt
to environmental changes.
!

6. Digi-Evolution Failure?
you get wiped off
the face of the www
:D

7. Forget Websites...
Think of Digital Brains

8. Forget Websites...Think of Digital Brains
Forebrain
(2 hemispheres:
logic & creative)
Midbrain (reflex center)
Hindbrain (vital functions)
credit: http://www.flickr.com/photos/zillafag/3284353334/

9. Digital Brain
Forebrain
(overall design & functionality)
Midbrain (forms, spam filters, etc.)
Hindbrain (index, config, css, etc.)
credit: http://www.flickr.com/photos/zillafag/3284353334/

10. The Digital Sage
it picks the best digital
brains that people need
to achieve certain
objectives.

11. Natural Digital Selection
Strategy
What to do to survive?
Tactics
How to do it?
credits: http://commons.wikimedia.org/wiki/File:Selection.svg
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

12. 5 Causes of Extinction
&
5 Tips to Survive

13. 1. Information Overload

14. 5 sec. test

15. FiveSecondTest.com

16. 2. Structure

17. Structure
http://seogadget.co.uk/solving-site-architecture-issues/

18. Structure
http://seogadget.co.uk/solving-site-architecture-issues/

19. Structure
http://seogadget.co.uk/solving-site-architecture-issues/

20. 3. Content

21. Attention!

22. Attention!
Content should be:
Shared where the audience lives
Venue Tailored
Published at the best time

23. 4. What & How

24. . What do you do/offer
. How you do it

25. . What do you do/offer
. How you do it
+ Who you do it for
+ Why you do it better

26. 5. Behavior

27. Goals & Funnels

28. Andrea Vascellari
CEO itive.net
AndreaVascellari.com
Twitter.com/vascellari
andrea@itive.net