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How to Prevent & Overcome Digital Extinction - Digital Evolution

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How to Prevent & Overcome Digital Extinction - Digital Evolution

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5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

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How to Prevent & Overcome Digital Extinction - Digital Evolution

  1. 1. Digital Evolution: 5 Tips to Prevent & Overcome Online Extinction Andrea Vascellari CEO itive.net
  2. 2. 'Real World' The Earth is 4.54 billion years
  3. 3. 'Digital World' Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot. credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
  4. 4. Mass Extinctions http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
  5. 5. Primary cause of extinction inability of species to adapt to environmental changes. !
  6. 6. Digi-Evolution Failure? you get wiped off the face of the www :D
  7. 7. Forget Websites... Think of Digital Brains
  8. 8. Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions) credit: http://www.flickr.com/photos/zillafag/3284353334/
  9. 9. Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.) credit: http://www.flickr.com/photos/zillafag/3284353334/
  10. 10. The Digital Sage it picks the best digital brains that people need to achieve certain objectives.
  11. 11. Natural Digital Selection Strategy What to do to survive? Tactics How to do it? credits: http://commons.wikimedia.org/wiki/File:Selection.svg http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  12. 12. 5 Causes of Extinction & 5 Tips to Survive
  13. 13. 1. Information Overload
  14. 14. 5 sec. test
  15. 15. FiveSecondTest.com
  16. 16. 2. Structure
  17. 17. Structure http://seogadget.co.uk/solving-site-architecture-issues/
  18. 18. Structure http://seogadget.co.uk/solving-site-architecture-issues/
  19. 19. Structure http://seogadget.co.uk/solving-site-architecture-issues/
  20. 20. 3. Content
  21. 21. Attention!
  22. 22. Attention! Content should be: Shared where the audience lives Venue Tailored Published at the best time
  23. 23. 4. What & How
  24. 24. . What do you do/offer . How you do it
  25. 25. . What do you do/offer . How you do it + Who you do it for + Why you do it better
  26. 26. 5. Behavior
  27. 27. Goals & Funnels
  28. 28. Andrea Vascellari CEO itive.net AndreaVascellari.com Twitter.com/vascellari andrea@itive.net

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