Day 2 was a very general approach to setting up a basic Facebook page, generating "likes", and using the @tag feature, pictures etc. The page setup is of course the easy part, the preparation to market your page and the content strategy was a different story and discussed in depth.

1. Welcome to the Social Media
Seminar- It’s not just about
the cars..it’s about the people
who drive them.

2. Start by typing- http://www.facebook.com/pages
Then click--- Create Page

3.  Choose Local Business
 Then Choose –Automotive

4.  Name your page with your brand name
 Make sure you include your region in page name
 Fill out all pertinent information
 Click Facebook TOS box and Create Page

5.  Followthe Steps Outlined
 Upload Image and Make it your Profile
Pic

6.  Click on Change Picture in top right corner of Profile
Pic
 Then Click the Little Pencil
 Then Click “Edit Thumbnail”

7.  Drag your image so that it fits in box
 This image will represent your brand in
status updates

8.  At this point you will be filling out all the
information about your company in this section
 Click “Edit Page” and get Started. After that try
a couple updates

9.  You will now have the option to capture HTML
code to add a badge to your site
 By Clicking on “Send Mobile Email” you will be
able to send pictures and updates via unique
email address. Unique
Addres
s

10.  Suggest your page to your friends to
acquire the 25 you need in order to make
your Vanity URL

12.  Bottom of Invoice
 Email Marketing
 General Conversation
 Surveymonkey.com

13.  Newsletters
 Business Cards
 Letterheads
 Vehicle Graphics
 Print Ads
 Banners

15. Use Photos!

16.  Target Your Audience
 Extremely Cost Effective
 Excellent Analytics
 Easy to Setup

18. http://www.blueskyfactory.com/fbsign/

19.  Add a Link To Your Personal Profile
 Use The Share Button
 Use The @ Tag function
 Autograph Other Fan Pages
 Cross Promote with Other Industry
Partners
 Thank you emails
 Texting services

22.  Difference Between Fan Page and Profile
 Who Should be the Admin?
 What is the Purpose and Goal of your
Page?
 Landing Page
 Making the Profile Pic Wow Them
 Decide on Content Strategy

24.  Monday through Friday Editorial
 Google Alerts for Latest Content
 Google Reader for Subscriptions
 YouTube

27.  Keep a list of those who interact with your
page
 Thank them constantly on the page
 Send inmail with thanks
 Thank you to all fans

28.  Making a Fan Page-Tips and Tricks
 Vanity URL –
http://www.facebook.com/username
 Facebook Lists
 Posting Status Updates Without the Links
 Uploading Pictures

29. I HOPE YOU ENJOYED THE CLASS!
THANK YOU SO MUCH.
Let’s Stay Connected!- If you have any
comments on today’s presentation, please
take a comment on post them on my
Facebook wall. Thank You!
http://www.facebook.com/thetrainingfactor
Jonathan@TheTrainingFactor.com
Linkedin http://www.linkedin.com/in/jonathansaar8792/