Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.

1. Social Media – The Three Keys Content Marketing. Listening. Distribution. Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

3. Let’s Start Off with Some Questions

4. Information Evolution CBS Fast Draw

5. Information Evolution CBS Fast Draw

6. Information Evolution CBS Fast Draw

9. Forrester Research

10. Who’s Using Social Media?

13. Social Media Spending

14. FIRST For Social Media to work, it’s about Publishing.

15. Marketer or Publisher?

22. Social Media does not work without having something valuable to say!

23. Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis

24. Social Media = Using Technology to Share Stories and Information with Others. Brian Solis

26. Giving Away the “Secret Sauce”

38. SECOND Are You Listening?

51. THIRD Integrate content with distribution and start the conversation.

54. Find your social channels…

55. Social media is about enabling lots of little stories to be created by lots of different people at the same time. “But, what is your story?” Seth Goldstein

57. Seth Goldstein

59. Traditional Content and Social Media

60. 15 BASIC Steps to Get Started

67. Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe