Conversational
Marketing
Branding in the
Age of Twitter
Twitter: JohninOrlando
Created: 3.18.09
Thursday, March 19, 2009

Are you on Twitter?
Why? (or Why Not?)
Thursday, March 19, 2009

Did you know?
6 million users
55 million visitors/month
Source: Compete.com survey via Wikipedia.org, 3/16/2009
Thursday, March 19, 2009

The Big Three:
Source: Compete.com as of 3/16/2009
Thursday, March 19, 2009

Facebook vs. Twitter
Facebook is a social network that
happens to host conversations
Twitter hosts conversations that
happen to form a social network
Thursday, March 19, 2009

A new Twitter App is launched…
Nearly every minute!
Thursday, March 19, 2009

The Question that changed
everything...
What are you doing right now?
Thursday, March 19, 2009

Why is that?
You get to tell a story…
140 characters at a time
Thursday, March 19, 2009

Simple enough, right?
…WRONG
Thursday, March 19, 2009

It’s sort of like skiing…
…easy to start, but really
hard to master
Thursday, March 19, 2009

What does this have to do with
marketing?
Conversations are now hyper-
social, transparent, and real
Thursday, March 19, 2009

In other words…
The days of blasting a
brand message out via 30
second tv spots are over
Thursday, March 19, 2009

It’s about something more:
Real people having a
conversation.
(Hint: Some of those 55 million
people are talking about you.)
Thursday, March 19, 2009

As marketers, we have a
choice:
Join in, or not.
(Either way the conversation is
happening...right now!)
Thursday, March 19, 2009

Ok, how do I join in?
Simple, start out by
first learning to listen.
Thursday, March 19, 2009

Great news:
There are a million and
one apps to help you.
Thursday, March 19, 2009

Then what?
Like any conversation,
after listening, speak up!
(If you don’t guide the conversation
about your brand, someone else will.)
Thursday, March 19, 2009

Something crazy just might
happen...
You might just learn
something new about
your customers.
Thursday, March 19, 2009

Imagine...
All the possibilities!
Thursday, March 19, 2009

Good luck!
You’re going to do just fine.
Thursday, March 19, 2009