Conversational
Marketing
Branding in the
Age of Twitter
Twitter: JohninOrlando
Created: 3.18.09

Are you on Twitter?
Why? (or Why Not?)

Did you know?
6 million users
55 million visitors/month
Source: Compete.com survey via Wikipedia.org, 3/16/2009

The Big Three:
Source: Compete.com as of 3/16/2009

Facebook vs. Twitter
Facebook is a social network that
happens to host conversations
Twitter hosts conversations that
happen to form a social network

A new Twitter App is launched…
Nearly every minute!

The Question that changed
everything...
What are you doing right now?

Why is that?
You get to tell a story…
140 characters at a time

Simple enough, right?
…WRONG

It’s sort of like skiing…
…easy to start, but really
hard to master

What does this have to do with
marketing?
Conversations are now hyper-
social, transparent, and real

In other words…
The days of blasting a
brand message out via 30
second tv spots are over

It’s about something more:
Real people having a
real conversation
(Hint: Some of those 55 million
people are talking about you)

As marketers, we have a
choice:
Join in, or not
(Either way the conversation is
happening...right now!)

Ok, how do I join in?
Simple, start out by
first learning to listen

Great news:
There are a million and
one apps to help you

Then what?
Like any conversation,
after listening, speak up!
(If you don’t guide the conversation
about your brand, someone else will)

Something crazy just might
happen...
You might just learn
something new about
your customers

Imagine...
All the possibilities!

Good luck!
You’re going to do just fine