1. Quick onYourTweetFeet
One ofthemostprominentfacesofsocialmediaisTwitter.Itis a titanofsocial
media,alongwithnamessuchasFacebook,Instagram,Pinterest,andLinkedIn.
EverywhereyoulookTwittercanbeseen.Itis thegoto placeforshortbrief
informationorcomments.Itis oftenusedonTV talkshowsandcontestssuchas
AmericanidolorTheVoice. Twitterhasbecomesopopularthatusingithas
becomeaverb called tweeting.TotweetistopostsomethingonTwittersimilarto
a postonFacebook.Thereare amillionandoneusesfortwitterandavarietyof
waysthatitcan be usedforacompanyorfirmtoputit to workfortheirbusiness.
YoumaybeaskingyourselfwhatthepointofTwitteriswhenyoucanonlypost140
charactersonatatime.Thatis wherethesecretlies.Twitterhasfoundtheniche
in society.Theyareaheadofthetimes.Withtheadvancementoftechnology
peoplehave beenmoreexposedtoadvertisement.Weareconstantlybeing
bombardedwithinformationandwehateit.Wewillbarelypayattentiontoany
advertisementletaloneoneforacompanythatwehavenever heardof. Mostof
timepeoplebarelyreadthefirsttwosentencestoanythingbecausethereisso
muchmoreotherinformationoutthere.Peoplegetspammedaswell.Thisspam
dulls us toincominginformationandweonlypickandchoosetohearorsee what
seemsinterestingtous.Twitterhasdiscoveredthisandinsteadoftryingtofinda

2. wayaroundthistheyhaveembracedit.Theylimitthenumberofcharactersso
peoplemustthinkandput onlythemostessentialofinformation,ortomaketheir
tweetsointerestinginthoseshortwordsthatpeoplefeeltheneedtolookatit.
Also with thisshortpostingit is easierforusto readthroughtheposts,which
makesusreadmoreof theposts.Thiskeepsuson Twitterreadingmoreandmore.
Soby makingthepostsshortertheyhaveactuallyincreasedtheamountoftime
thatwespendon thesite.Businessescanusethisto theiradvantagebysimply
usingit. TheycancommunicatewithcustomersandpromotedealsonTwitter.
Quick andconvenientmessagesareoffarmoreinteresttopeoplethanlong
drawnoutbooksofinformation.Astheconsumerbasechangesthebusiness
needtochangewiththem.We areevolving intoa agethatis morequick paced
anddirect.Businessesneedtokeepuporbe leftin thedust.
Mynameis DariusMorganandIamtheNew Initiatives ProjectManagerforSouth
Hills SchoolofBusinessandTechnology.IamafirstyearBAMMstudent.