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“To organize the world’s
information, and make it
universally accessible and useful.”
1996 January, Google starts as a project named BackRub
1998 September, Google opened its door in Menlo Park, CA.
2000 Google ofﬁcially became the world's largest search
engine with its introduction of a billion-page index
Introduced AdWords and Google Toolbar
2001 August, Dr. Eric Schmidt joined Google as CEO
2003 Google acquired Pyra Labs and became the home for
Blogger, a leading provider of services for those inclined to
share their thoughts with the world through online journals.
2004 July, Google acquired Picasa, a digital photo management
company helps users to organize, manage and share their
October, Google acquired Keyhole, a digital and satellite
image mapping company based in Google's own
headquarter town, Mountain View, CA.
2005 Google acquired web analytics ﬁrm Urchin Software.
“If we don’t have any of these mistakes
we’re just not taking enough risks”.
“Crazy deﬁnitely triumphs comfy at Google”
Get Uncomfy: That means never settle into an equilibrium
(a.k.a. "rut"), but don't fall apart either (a.k.a. the "chaos trap")
Pace Yourself: The goal should be creating an internal
rhythm, not just moving fast for the sake of speed.
Chairman & CEO
Dr. Eric Schmidt
President of Products
President of Technology
Senior VP of Business Operations
9378 employees as of Sep 30, 2006
$900 million Ad Agency Holding Company
deal – Google (represent 20% of world media)
has exclusive 3rd largest
search rights customer of Google
Business Level Strategies
Should we compete?
What are we good at?
How do we compete?
What business are we in?
Where do we make money?
What should we be in?
Google "people" and environment/culture
People have to be extremely intelligent and usually
have doctorates; people come into Google with
forward thinking, innovative and "out-of-the box"
Quality, popularity, overwhelming awareness of
name and what the company is and does.
"Google" is now a verb in Webster's dictionary.
2003 Most recognized brand of the the year.
Stock market growth
Google tends to not have a "face" for customers.
Set trends in search, internet direct advertising, and portable applications
Innovative web applications
DOJ requested search histories; Google went to court.
Battle on “Net Neutrality”
<-- Match --> 1: Expanding profit-making opportunities
1: Brand Equity
(pitching radio time to advertisers)
2: Innovative initiatives
3: Comprehensive product mix
1: Currently have products that customers don't even 1: Concerns from investors
realize exist 2: Possible peak or saturation of smaller and less-used
2: Not focusing on customer "Community" as product markets
Minimize / Avoid Minimize / Avoid
Two years after going public, stock is up ﬁve-fold
$10 billion/year in revenue
$125 billion worth
Net income of $733 million last quarter