Google A Complete Presentation


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my best presentation, took me two days to compile this, a history and detailed study of google as a company

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Google A Complete Presentation

  1. 1. Bill Gates of Microsoft in ’98When asked what keeps him up at night?,He didn’t say the obvious, which is "My competitors, Netscape, or Oracle or Apple.“He said "I worry about someone in a garage inventing about something that I haven’t thought of.”
  2. 2. The World’s Largest Internet company, based on its searchengine and online advertising technologyRuns over one million servers in data centers around the world;processes over one billion search requests and about twenty-four peta bytes of user-generated data every dayUndoubtedly one of the Most Powerful Brand in the world todayIts mission and unofficial slogan :“to organize the worlds information and make ituniversally accessible and useful” A multibillion dollar company And the funny part is; it has made all ITS money by selling “FREE products”
  3. 3. “to organize the worlds information and make it universally accessible and useful”
  4. 4. FOUNDERS
  7. 7. Began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at StanfordBrin’s Data mining system and Page’s BackRub’s web crawler Together they wrote the Pagerank algorithm to build a efficient search engine“Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros First registered as The domain was registered on September 15, 1997 They formally incorporated their company, Google Inc., on September 4, 1998 at a friends garage in Menlo Park, California.
  8. 8. In March 1999, the company moved into offices at 165 University Avenue in Palo Alto Leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003. Since become known as the ”Googleplex”; bought the property from SGI for $319 million In 2000, Google began selling advertisements associated with search keywords Keywords were sold based on a combination of price bid and click- throughs, with bidding starting at $.05 per click August 1998 in the form of a $100,000USD contribution from Andy Bechtolsheim, co-founder of Sun Microsystems June 7, 1999, a round of equity funding totalling $25 million wasannounced;the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital Googles initial public offering took place on August 19, 2004 Raised US$1.67 billion, and gave Google a market capitalization of more than $23 billion
  9. 9. As of 2010 : A multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Presence in 200 countries, operates in 100 countries Mark Cap : US$ 181.10 billion Revenue : US$ 23.651 billion ; Profit : US$ 6.520 billion Employees : 23,331 (2010)
  11. 11. • Google Web Search is the most-used search engine on the Web• Google Market Share: 66.3 %• Googles search-results pages is based, on "Page Rank“• provides at least 22 special features• These include synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie show times, airports, home listings, and sports scores.• special features for numbers, including range, prices, temperatures, money/unit conversions calculations, package tracking, patents, area codes, and language translation of displayed pages.• owns 160 domain names for each of the countries/regions in which it has been localized
  12. 12. • Android is a mobile operating system initially developed by Android Inc., a firm purchased by Google in 2005• Open Handset Alliance collaborate to develop and release Android to the world• first among all smartphone OS handsets sold in the U.S. in the second and third quarters of 2010 ; third quarter market share of 43.6%.• Currently over 100,000 apps available for Android. Android Market is the online app store run by Google• Latest stable release 2.2.1 (Froyo) Build: FRG83D / 18 November 2010; 13 days ago.• Google Android 2.2 (froyo) was declared No .1 in PC World’s Top 100 Products of 2010
  13. 13. EXPANSION
  14. 14. InnovationNot content with a single productNeed to expand and proveA total of 83 companies from 2001 to 2010Ranging from Search, Blog, Analytics, Advertising, Mobile,Graphics, Mapping, Communication, SecurityYoutube, AOL, Orion, Picasa, Android, n many more…
  15. 15. •DoubleClick is a subsidiary of Google that develops andprovides Internet ad serving services.• Its clients include agencies, marketers (Universal McCannInteractive, AKQA etc.)• publishers who serve customers like Microsoft, GeneralMotors, Coca-Cola, Motorola, L’Oréal, Palm,Inc., Visa USA, Nike, Carlsberg among others•DoubleClick was founded in 1996.• In March 2008, Google acquired DoubleClick for US$3.1billion in cash.•Keyhole, Inc,•founded in 2001, specializing in geospatial datavisualization applications•Acquired by Google in 2004.•The highly successful Google Earth application in 2005;other aspects of core technology survive in GoogleMaps, Google Mobile.
  17. 17. AdWords• Googles flagship advertising product and main source ofrevenue.•Googles total advertising revenues were USD$23 billion in 2009.• AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for text, banner, and rich-media ads.•The AdWords program includes local, national, and internationaldistribution.•Googles text advertisements are short, consisting of oneheadline and two additional text lines.•Sales and Support, Engineering Division based in Mountain View,California
  18. 18. AdSense•An ad serving application run by Google Inc.•Website owners can enroll in this program to enable text, image,and video advertisements on their websites.•These advertisements are administered by Google and generaterevenue on either a per-click or per-impression basis.•A DoubleClick offering (also owned by Google).•In Q1 2010, Google earned US$2.04 billion ($8.16 billionannualized), or 30% of total revenue, through AdSense
  20. 20. CO-FOUNDER Eric Schmidt CO-FOUNDER Chairman of the Board and CEO David C. Drummond Shona L. Senior Vice Brown President, Cor Senior Vice porate President, Development Business and Chief Operations Legal Officer Nikesh Arora President , Global Sales Operations and Business Development Patrick Pichette Senior Vice President and CFO Alan Jonathan Eustace Rosenberg Senior Vice Senior Vice President, President, Engineering Product and Management Research
  21. 21. GIVING BACK
  22. 22.•The charitable arm•Over $100 million in investments and grants as of May 2010.•To fund the organization, Google granted them 3 million shares duringtheir IPO.•Approximate value of about $1 billion.Five major initiatives, as of January 2008, are:1. Develop renewable energy cheaper than coal (RE<C)2. Accelerate the commercialization of plug-in electric vehicles3. Predict and Prevent: response to emerging threats, such as infectious disease and climate risk.4. Inform and Empower to Improve Public Services.5. Fuel the Growth of Small and Medium-Sized Enterprises:• People : Megan Smith, Jacqueline Fuller
  23. 23. Google Ventures• The venture capital investment arm of Google Inc.• Google Ventures seeks to invest in start-up companies in a variety offields ranging from Internet, software, and hardware to clean-tech, bio-tech, and health care.•The group was founded on March 31, 2009, with a $100 millioncapital commitment.• Google Ventures has offices in MountainView, California and Cambridge, Massachusetts.
  24. 24. CRITICISM
  25. 25.  Fear of growth Influencing the society through page rank Privacy Censorship of search results The energy consumption of its servers Use of others intellectual property Security threat Google Maps
  26. 26. PRINCIPLES
  27. 27. 1.Focus on the USER and all else will follow. 2.It’s best to do ONE THING really, really well. 3. Fast is better than slow. 4. Democracy on the web works.5. You don’t need to be at your DESK to need an answer. 6. You can make money without doing evil. 7.There’s always more information out there.8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn’t good enough.
  29. 29. •Google Inc. owns 160 domain names for each ofthe countries/regions in which it has beenlocalizedLIKE :;, fr, pk, in•Google has indexed over 25 billion web pages•400 million queries per day,•1.3 billion images, and•Over one billion Usenet messages
  30. 30. STANDALONE APPLICATIONS• Adwords editor• Chrome web browser• Desktop• Earth• Gmail• Photos screensaver• Picasa• Picasa web albums uploader• Quick search box• Secure access• Sketchup• Talk• Visigami• Pinyin input method• Japanese input• Google indic input methodDESKTOP EXTENSIONSThese products created by Google are extensions to software created by other organizations.• Blogger Web Comments• Dashboard Widgets for Mac• Gears• Toolbar
  31. 31. MOBILE PRODUCTSONLINE MOBILE PRODUCTS DOWNLOADABLE MOBILE PRODUCTSThese products can be accessed through Some of these products must be a browser on a mobile device. downloaded and run from a mobile device.• Blogger Mobile.• Buzz released on February 9, 2010. • Gmail• Calendar • Maps• Documents • Sync• Gmail • Talk (BlackBerry, Android, iPhone only )• News • Sky Map (Mobile, Android only).• Google • Voice (Android, Blackberry).• iGoogle • YouTube• Orkut • Listen• Product Search. • Goggles (Android, iPhone; from Google• Reader Labs)• Mobile search • Google Shopper (Android)• Picasa Web. Albums• Google Latitude• Google Maps Navigation (Android only)
  32. 32. WEB PRODUCTSThese products must be accessed via a Web browser.ACCOUNT MANAGEMENT• DashboardADVERTISING• Ad Planner• Ad Manager• Ad Mob• Ad Sense Advertisement program for Website owners.• Ad Words Googles flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.• Google Advertising Professionals• AdWords Website Optimizer.• Double Click• Grants• TV Ads
  33. 33. COMMUNICATION AND PUBLISHING• 3D Warehouse • Boutiques• Google SketchUp • Notebook• Apps • Orkut Social networking• Blogger Weblog • Picasa Web • PicnikOnline photo editing• Buzz service• Calendar • Profiles• Docs • Questions and Answers (Chinese• FeedBurner / Russian / Thai / Arabic)• Friend Connect • Reader• Gmail • Google Sidewiki• iGoogle • Sites • SMS Channels• Jaiku • Voice• Knol • Wave • YouTube
  34. 34. Used as / Number Acquisition date Company Business Country Value (USD) References Integrated with1 February 12, 2001 Deja Usenet USA Google Groups [1] Google Web search [2]2 September 20, 2001 Outride USA Personalized engine Search(iGoogle) Weblog [3]3 February 2003 Pyra Labs USA Blogger software Customer Neotonic Google [4]4 April 2003 relationship USA Software Groups, Gmail management Applied Online AdSense, AdWo [5]5 April 2003 USA $102,000,000 Semantics advertising rds Web search [6]6 September 30, 2003 Kaltix USA iGoogle engine Online AdSense, AdWo [7]7 October 2003 Sprinks USA advertising rds8 October 2003 Genius Labs Blogging USA Blogger [8]9 May 10, 2004 Ignite Logic HTML editor USA Google Sites [9] Image [10]11 July 13, 2004 Picasa USA Picasa, Blogger organizer Google12 September 2004 ZipDash Traffic analysis USA Maps for [11] Mobile13 October 2004 Where2 Map analysis AUS Google Maps [12] Google14 October 27, 2004 Keyhole, Inc Map analysis USA Maps, Google [13] Earth Urchin Google [15 March 28, 2005 Software Web analytics USA Analytics
  35. 35. Social networking [15]16 May 12, 2005 Dodgeball USA Google Latitude service17 July 2005 Reqwireless Mobile browser CAN Google Mobile [16] Current Broadband Internet [17]18 July 7, 2005 Communications USA $100,000,000 internet access backbone Group19 August 17, 2005 Android Mobile software USA Android [18] Graphics Android, Google [19]20 November 2005 Skia USA software Chrome Akwan November 17, Internet [20]21 Information Search Engines BRA 2005 backbone Technologies December 20, Broadband22 AOLB USA $1,000,000,000 [21] 2005 internet access December 27, [22]23 Phatbits Widget engine USA Google Desktop 2005 December 31, [23]24 allPAY GmbH Mobile software GER Google Mobile 2005 December 31, [23]25 bruNET GmbH Mobile software GER Google Mobile 2005 dMarc [24]26 January 17, 2006 Advertising USA $102,000,000 AdSense Broadcasting February 14, [25]27 Measure Map Weblog software USA Google Analytics 2006 Google [26]28 March 9, 2006 Upstartle Word processor USA Documents 3D modeling [27]29 March 14, 2006 @Last Software USA Google Sketchup software Web search [2830 April 9, 2006 Orion AUS Google Search engine
  36. 36. 2Web Online Google [29][30]31 June 1, 2006 USA Technologies spreadsheets Spreadsheet Computer Neven Vision vision (Face Picasa & Google [31]32 August 15, 2006 GER Germany GmbH detection, Face Goggles recognition)33 October 9, 2006 YouTube Video sharing USA $1,650,000,000 YouTube [32][33]34 October 31, 2006 JotSpot Web application USA Google Sites [34] December 18, [35]35 Endoxon Mapping CHE $28,000,000 Google Maps 200636 January 4, 2007 XunleiC File sharing CHN $5,000,000 [36] February 16, In-game [37]37 Adscape USA $23,000,000 AdSense 2007 advertising Statistical [38]38 March 16, 2007 Trendalyzer SWE Google Analytics software Presentation [39]39 April 17, 2007 Tonic Systems USA Google Docs program Videoconferencin [40]40 April 19, 2007 Marratech SWE $15,000,000 Google Talk g Online [41][42][43]41 April 13, 2007 DoubleClick USA $3,100,000,000 AdSense advertising Computer [44]42 May 11, 2007 GreenBorder USA Google Chrome security43 June 1, 2007 Panoramio Photo sharing ESP Panoramio [45]44 June 3, 2007 FeedBurner Web feed USA $100,000,000 FeedBurner [46] Parallel Server [4745 June 5, 2007 PeakStream USA processing (computing)
  37. 37. Presentation [48]46 June 19, 2007 Zenter USA Google Docs program Voice over [49][50]47 July 2, 2007 GrandCentral USA $45,000,000 Google Voice Internet Protocol Aerial [51]48 July 20, 2007 Image America USA Google Maps photography Communications [52]49 July 9, 2007 Postini USA $625,000,000 Gmail security September 27, Social network [53]50 Zingku USA Google Mobile 2007 service51 October 9, 2007 Jaiku Micro-blogging FIN Google Mobile [54]52 July 30, 2008 Omnisio Online video USA $15,000,000 YouTube [55] September 12, TNC (Tatter and [56]53 Weblog software KOR Blogger 2008 Company) Video WebM & YouTub [57]54 August 5, 2009 On2 USA $106,600,000 compression e September 16, [58]55 reCAPTCHA Security USA 2009 November 9, Mobile [59]56 AdMob USA $750,000,000 2009 advertising November 9, [60]57 Gizmo5 VoIP USA $30,000,000 Google Voice 2009 November 23, Online [61]58 Teracent USA Adsense 2009 Advertising Google December 4, AppJet (EtherPad Collaborative [62]59 USA Wave, Google 2009 ) real-time editor Docs February 12, [6360 Aardvark Social Search USA $50,000,000 Aardvark 2010
  38. 38. February 17, [64]61 reMail Email Search USA Gmail 201062 March 1, 2010 Picnik Photo Editing USA $5,000,000 Picasa [65][66] Microsoft Office [67]63 March 5, 2010 DocVerse USA $25,000,000 Google Docs files sharing site Online64 April 2, 2010 Episodic video platform st USA YouTube [68] art-up Visual Search65 April 12, 2010 PlinkArt Engine Mobile sta UK Google Goggles [69] rt-up Server66 April 20, 2010 Agnilux technology start- USA [70] up67 April 27, 2010 LabPixies Gadgets ISR [71] Bump Desktop [72]68 April 30, 2010 CAN $30,000,000 Google Android Technologies environment Global IP Google [40]69 May 18, 2010 Music and Video SWE $68,000,000 Solutions Talk & Gmail70 May 20, 2010 Simplify Media Music syncing UK Android [73]71 May 21, 2010 Travel USA Google [74]72 June 3, 2010 Invite Media Advertising USA $81,000,000 DoubleClick [75]73 July 1, 2010 ITA Software Travel technology USA $700,000,000 [76]74 July 16, 2010 Metaweb Semantic Search USA [77] Java/Eclipse/AJAX Google Web [78][7975 August 4, 2010 Instantiations USA Developer Tools Toolkit
  39. 39. 76 August 5, 2010 Social gaming USA $182,000,000 [80] Social Gold [81]77 August 10, 2010 Jambool USA $70,000,000 payment Visual Search [82][83]78 August 15, 2010 USA $100,000,000 Engine Social79 August 30, 2010 Angstro networking USA [84] service80 August 30, 2010 SocialDeck, Inc. Social gaming CAN [85] September 13, [86]81 Quiksee Online video ISR $10,000,000 Google Maps 2010 September 28, Schedule [87]82 Plannr USA 2010 Management83 October 1, 2010 BlindType Touch Typing GRE Android [88]