Jon Ingham Smib Presentation

Using Social Media for Competitive Advantage Jon Ingham Social Advantage

• Intangible Value Strategy Map • Value Triangle • Social and Relational Capital • Capability to Organisational Processes

th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C

th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C es ss ce ct ro P pa n t tion Im e is a ility ss tm an ab ne ve s si In O rg C ap Bu

Value for Money

Adding Value

Creating Value

Enterprise 2.0? es ss ce P ro tion sa ni r ga O

Social Business? es ss ce ct P ro pa on Im ti ss sa ne ni si r ga u O B

Competitive Society? es ss ce ro ct P pa on Im ti ity ss sa il ni b ne r ga a pa usi O C B

Fin Phy anc sica ial l cap capi ital tal Cust ome r cap Know ledge ital capita l Human capital Org anisatio i al capital Soc ital c ap nal atio nal Ca nis O rga pability

ct pa Im i lity ss b ne a pa u si C B

es ss ce P ro tion a ility is n ab r ga ap O C

Marketing PR HR Facilities Design Organisation Communication Development Leadership Social media Management

Jon Ingham Executive Consultant Strategic Dynamics Consultancy Services Social Advantage http://blog.social-advantage.com @joningham jon.ingham@social-advantage.com +44 (0) 7904 185 134

Jon Ingham Smib Presentation

by Jon Ingham on Oct 23, 2009

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