2. Design brief
Description
Our client Philipe wants us to design an iPad magazine that embodies the idea of class and elegant living.
The issue designed is for a winter edition and highlights an article on nine elegant winter dessert recipes.
Main Goals
Philipe
is
mo+vated
by
the
idea
that
people
have
the
poten+al
for
transforma+on.
Our
challenge
was
to
create
a
magazine
for
people
to
see
what
it
means
to
live
with
style
and
elegance
and
to
be
mo+vated
to
pursue
it
for
themselves
Magazine
will
blend
+meless
elegance
with
modern
day
living
The magazine will emphasize the mentorship relationship between our client Philipe and the customer of
the magazine
Simplicity is key to the elegance of the design
3. Philipe
Age
48 years old
Hometown
Paris, France
Key Motivators
Promote
elegance
and
class,
help
people
transform
their
lives
Background
Philipe
is
a
well
known
celebrity.
He
has
worked
hard
to
create
a
brand
around
his
name.
His
brand
promotes
a
lifestyle
centered
around
style
and
class.
Philipe
does
not
believe
that
this
is
an
exclusive
lifestyle,
but
instead
believes
that
it’s
a
lifestyle
that
anyone
can
obtain
with
hard
work
and
discipline.
Philipe
is
mo+vated
by
the
idea
that
people
have
the
poten+al
for
transforma+on.
He
wants
people
to
see
what
it
means
to
live
with
style
and
elegance
and
to
be
mo+vated
to
pursue
it
for
themselves.
4. Jenny
Age
25 years old
Hometown
Birmingham, Alabama
Key Motivators
Social acceptance, new environment
Background
Jenny
is
a
25
years
old
newlywed.
She’s
originally
from
Birmingham,
Alabama.
She
went
to
college
in
Virginia
where
she
met
her
husband.
Her
husband
is
a
31
year
old
businessman
who’s
originally
from
Boston.
Jenny
and
her
husband
have
been
married
a
month
and
are
now
seKling
down
in
Boston.
They
moved
to
Boston
because
her
husband
was
originally
from
that
area
and
wanted
to
get
into
the
family
business.
Jenny
and
Bill
live
in
a
wealthy
area
of
Boston.
She
has
a
difficult
+me
adjus+ng
her
life
to
the
more
upscale
and
wealthy
neighborhood
that
they’ve
moved
into.
It’s
extremely
different
from
her
life
in
Alabama.
She
feels
self-‐conscious
around
her
new
friends
because
they
are
Boston
na+ves
and
come
from
a
lot
of
wealth.
However,
Jenny
really
likes
her
new
friends
and
wants
to
feel
accepted
into
the
group.
