<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Search Becomes the Display...
Jonathan Mendez, Founder NYC & SF  pioneering creative technology for real-time rules based/event driven display ads & lan...
Twitter: @jonathanmendez <ul><li>Published Case Studies (partial list) </li></ul><ul><li>Testing Methodology </li></ul><ul...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ I do not regard advertis...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Information Management Doc...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ This is the first mass m...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ People don't read advert...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Sp...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Sp...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Sp...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Sp...
<ul><ul><li>Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Sp...
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Search Becomes the Display OS

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Presentation at Search Engine Strategies, New York 2009

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  • Terminator. Search is the ultimate intelligent bot. How many of you are scared in any way by technology? How many of you are scared by search technology?
  • Search Becomes the Display OS

    1. 1. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Search Becomes the Display OS
    2. 2. Jonathan Mendez, Founder NYC & SF pioneering creative technology for real-time rules based/event driven display ads & landing pages. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
    3. 3. Twitter: @jonathanmendez <ul><li>Published Case Studies (partial list) </li></ul><ul><li>Testing Methodology </li></ul><ul><li>Landing Page Simplicity </li></ul><ul><li>Query Reinforcement </li></ul><ul><li>Keyword Match Type </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Branded Keywords </li></ul><ul><li>Targeted Content </li></ul><ul><li>Trust & Security Icons </li></ul><ul><ul><li>Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Blog:
    4. 4. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ I do not regard advertising as entertainment or an art form but as a medium of information” -David Ogilvy Ads are Information
    5. 5. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Information Management Document Retrieval (search) The Web is Information Management
    6. 6. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ This is the first mass marketing medium ever that isn't supported by ads!” -Seth Godin, September, 2008 The Web Does Not Need Ads
    7. 7. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ People don't read advertising, they read what interests them... Sometimes that's advertising.&quot; -Howard Gossage But Relevance Makes the Web Better
    8. 8. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
    9. 9. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Getting Display Into the Medium
    10. 10. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Take the Flow of Search User Control query Data Intelligence algo Contextual Relevance SERP Page
    11. 11. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Flip It with Display Page Contextual Relevance creative/offer Data Intelligence Semantic Web User Control query
    12. 12. <ul><ul><li>Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Examples Page http:www://www.rampdigital.com/ramps

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