Search Becomes the Display OS

Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC

Jonathan Mendez, Founder NYC & SF pioneering creative technology for real-time rules based/event driven display ads & landing pages.

Twitter: @jonathanmendez

Published Case Studies (partial list)

Testing Methodology

Landing Page Simplicity

Query Reinforcement

Keyword Match Type

Social Media Optimization

Branded Keywords

Targeted Content

Trust & Security Icons

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Blog:

“ I do not regard advertising as entertainment or an art form but as a medium of information” -David Ogilvy Ads are Information

Information Management Document Retrieval (search) The Web is Information Management

“ This is the first mass marketing medium ever that isn't supported by ads!” -Seth Godin, September, 2008 The Web Does Not Need Ads

“ People don't read advertising, they read what interests them... Sometimes that's advertising." -Howard Gossage But Relevance Makes the Web Better

“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008

“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Getting Display Into the Medium

“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Take the Flow of Search User Control query Data Intelligence algo Contextual Relevance SERP Page

“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Flip It with Display Page Contextual Relevance creative/offer Data Intelligence Semantic Web User Control query

“ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Examples Page http:www://www.rampdigital.com/ramps