Twitter Tactics & Tools

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This presentation was given at SMX \'09 up in Seattle. I cover a number of tools/applications companies can use to begin, grow and manage their Twitter efforts when hoping to gain a competitive edge in the social media space.

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Twitter Tactics & Tools

  1. 1. Twitter Tactics & Search Marketing @joannalord CMO TheOnlineBeat.com @joannalord | SMX Advanced 2009
  2. 2. Why Should We Stop Tweeting & Listen to this Lady? • 14 Million UV a month • Reach all demo ranges • Reach international audiences • Information w/a UGC seal of approval So you tweet, but do you USE Twitter? @joannalord | SMX Advanced 2009
  3. 3. This is a Tweeter’s tweet: @joannalord | SMX Advanced 2009
  4. 4. brand This is a Marketer’s tweet: review search learn rant @joannalord | SMX Advanced 2009
  5. 5. Twitter Tactics & Tools (for those who like to sleep) • Automate • Monitor • Marketer-Friendly @joannalord | SMX Advanced 2009
  6. 6. Automate Grow, respond, streamline • Find people & connect - wefollow.com - mrtweet.com - chirpio.com - #followfriday • Auto-follow/unfollow/DM - tweetlater.com - futuretweets.com - tweetspinner.com @joannalord | SMX Advanced 2009
  7. 7. Monitor Research, track, quantify • Research the conversations - search.Twitter.com - hash tag trending - tweetbeep.com • Track & quantify - tweetmeme.com - backtweets.com - twitt(url)y.com @joannalord | SMX Advanced 2009
  8. 8. Marketer-Friendly (shhh don’t tell the other industries about these…) Twibs: business directory Twitterfeed: link it all up Grouptweet: tweet as a team CoTweet: group tweets as one user Twitterhawk: local marketing tool Hootsuite: full-service for marketers @joannalord | SMX Advanced 2009
  9. 9. [Deep Breathe] What to remember… Using tools, applications, dashboards is not the enemy. (cough) (cough) however… @joannalord | SMX Advanced 2009
  10. 10. Spammers are. @joannalord | SMX Advanced 2009
  11. 11. You love Twitter tools … but don’t be one. • Research an application before giving your password. - Google, Twitip.com, Twitdom.com, Take a poll. • Be aware that some content is outdated, invalid, spam, etc. Read.The.Link.You.Push. • Be authentic. Use tools to streamline not to scam. @joannalord | SMX Advanced 2009
  12. 12. Thank You!!! In case you missed something (a.k.a. tweeted through the presentation…) @joannalord joanna@theonlinebeat.com @joannalord | SMX Advanced 2009

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