ACME Marketing Consultants Inc. New Business Proposal 17 December 2008

NEW BUSINESS PROPOSAL Why Us? Our Objectives Analysis – Where are we? Your Audience(s) Your Key Messages Tactics Results & Evaluation

Why Us?

Our Objectives

Analysis – Where are we?

Your Audience(s)

Your Key Messages

Tactics

Results & Evaluation

CREDENTIALS - Frank, Challenging & Honest Set up by - in 2002 Full service consultancy & Marketing Services sector specialist

Frank, Challenging & Honest

Set up by - in 2002

Full service consultancy & Marketing Services sector specialist

CREDENTIALS – Drew Field Breadth of relevant experience Professionally educated Dedicated Resource Fully supported

Breadth of relevant experience

Professionally educated

Dedicated Resource

Fully supported

OUR OBJECTIVES Top 100 Employer Develop a cross selling culture Increase Client Satisfaction – increase revenue I.T. that supports the business function Recognition as a top 25 Marketing Agency Raise national (London Centric) as well as regional profile Industry Awards for specific disciplines

Top 100 Employer

Develop a cross selling culture

Increase Client Satisfaction – increase revenue

I.T. that supports the business function

Recognition as a top 25 Marketing Agency

Raise national (London Centric) as well as regional profile

Industry Awards for specific disciplines

ANALYSIS What do your staff think? What do your Clients think? What does the media think? Start building relationships!

What do your staff think?

What do your Clients think?

What does the media think?

Start building relationships!

Your Audience(s) - Internal Staff & Clients Shareholders & Suppliers These groups are not homogenous They are the most important brand advocates

Staff & Clients

Shareholders & Suppliers

These groups are not homogenous

They are the most important brand advocates

Your Audience(s) - External Trade Media & Trade Bodies National & Regional Media HR Media Digital & Social Media

Trade Media & Trade Bodies

National & Regional Media

HR Media

Digital & Social Media

Key Messages Via the Mnemonic Brand

Via the Mnemonic Brand

You were... Acton Chalk Morris & Eagle a.k.a. ACME Marketing Consultants Incorporated

You were...

Acton Chalk Morris & Eagle

a.k.a.

ACME Marketing Consultants Incorporated

You are… ACME Inc. A C ompany that M arkets E verywhere A C ompany that M arkets in E very way A C ompany that M otivates E veryone A dvanced C omms M easurement & E valuation

You are…

ACME Inc.

A C ompany that M arkets E verywhere

A C ompany that M arkets in E very way

A C ompany that M otivates E veryone

A dvanced C omms M easurement & E valuation

Objective 1 – Top 100 Employer A C ompany that M otivates E veryone Employee Opinion & Feedback programme Innovative team building, training & reward programmes required Case study led coverage generation in Graduate, HR and Trade press

A C ompany that M otivates E veryone

Employee Opinion & Feedback programme

Innovative team building, training & reward programmes required

Case study led coverage generation in Graduate, HR and Trade press

Objective 2 – Cross selling culture A C ompany that M arkets in E very way Strategic awareness and Sales training programme Incentivise desired behaviour with newsworthy awards Provide cross selling seminars to other agencies and clients

A C ompany that M arkets in E very way

Strategic awareness and Sales training programme

Incentivise desired behaviour with newsworthy awards

Provide cross selling seminars to other agencies and clients

Objective 3 – Increase Client Satisfaction A dvanced C omms M easurement & E valuation Enhanced results evaluation & feedback processes Red Carpet Client / Agency relationship

A dvanced C omms M easurement & E valuation

Enhanced results evaluation & feedback processes

Red Carpet Client / Agency relationship

Objective 4 - IT function that supports & facilitates business Make it easy to work together, online client portal – Client Satisfaction Social media can be very effective in internal communications Technical expertise required for digital implementation

Make it easy to work together, online client portal – Client Satisfaction

Social media can be very effective in internal communications

Technical expertise required for digital implementation

Objective 5 - Top 25 Operator Overall ACME Inc. brand relaunch & awareness campaign Teaser / Viral & supportive PR Campaign: “ ACME ?” ( A ll C orporations M anipulate E veryone?) Event Creation & Trade Fair Participation

Overall ACME Inc. brand relaunch & awareness campaign

Teaser / Viral & supportive PR Campaign:

“ ACME ?” ( A ll C orporations M anipulate E veryone?)

Event Creation & Trade Fair Participation

Objective 6 – Enhanced London Centric & Regional Profile Head Office open day / CEO Roundtable ACME Inc. regional educational sponsorships Important to appreciate the size and Media density of the Capital

Head Office open day / CEO Roundtable

ACME Inc. regional educational sponsorships

Important to appreciate the size and Media density of the Capital

Objective 7 – Discipline Specific Industry Awards Relevant, suitable events & memberships researched for each discipline Analyse the approach of previous winning applications Agree award target with a Client and tailor campaign to win from the outset

Relevant, suitable events & memberships researched for each discipline

Analyse the approach of previous winning applications

Agree award target with a Client and tailor campaign to win from the outset

Results & Evaluation Honest approach for sustainable client relationships Open to innovative approach to costs, part results based Results Evaluation Outcome & Output based

Honest approach for sustainable client relationships

Open to innovative approach to costs, part results based

Results Evaluation Outcome & Output based

Any Questions?

ACME Marketing Consultants Inc. New Business Proposal 17 December 2008