QR Codes, How to Plan, Create and Market

QR Codes
How to Plan, Create and Market Using This New Technology…

QR Codes
Did you know…
Take the two digit year you were born, and add your age you will be this year. You should come up with the answer 110. This only happens every 823 years!

What Are QR Codes?
QR = Quick Response
1994
DENSO Company – Japan
When accessed with your phone, a QR code takes you to a landing page where you'll usually find special promotional content

Why QR Codes?
32% of respondents said they have scanned a QR code.
Of those, 53% said they used the code to get a coupon or discount.
72% said they were more likely to remember an advertisement with a QR code

PLAN – QR CODE
=

Good and Bad QR Codes?
Make the link something special for consumers

Good QR Codes?

QR Links to URL

QR Links to URL
A URL is where the Web page is located on the Internet.

QR Links to URL

Create – QR CODE
=

Basic QR Code Linked to Web Site

QR Code Linked to TEXT

QR Code With Embedded Graphic

Google urlshortener

Marketing – QR CODE
=

QR - Codes
Link to:
Listings
Virtual Tours
Web Site

Let’s Practice

QR Code Ideas?

QR Code Generators
http://www.businesstechguy.com/resources/qr-codes/

QR Code Generators

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QR Codes, How to Plan, Create and Market

by John Mayfield on Apr 12, 2011

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QR Codes, How to Plan, Create and Market — Presentation Transcript