This document discusses how companies can use social media to turbocharge their brands. It notes that 75% of Americans use social media and there are millions of tweets and views on social media daily. It advises companies to pick one or two social media objectives like sales, customer service, or PR. It also recommends soliciting participation from different departments, focusing social media efforts, creating a content hub, using video, actively listening to customers, and measuring social media analytics to improve branding through social media.