Turbocharging Your Brand Using Social Media
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How to promote and reinforce distinctive brand qualities through the smart use of social media. This presentation, given to the Online Marketing Summit in Cleveland, OH described step-by-step how to ...

How to promote and reinforce distinctive brand qualities through the smart use of social media. This presentation, given to the Online Marketing Summit in Cleveland, OH described step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.

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Turbocharging Your Brand Using Social Media Presentation Transcript

  • 1. Turbocharging Your Brand Using Social Media Online Marketing Summit Cleveland, OH June 7, 2010
  • 2. this presentation noob guru
  • 3. 75% of Americans use SM
  • 4. 50 million tweets per day
  • 5. 100,000,000 views per day
  • 6. WTF is Social Media?
  • 7. Social Media is... people connecting to people using technology
  • 8. Social Media is word of mouth on steroids
  • 9. Your customers have a voice
  • 10. Conversation Community
  • 11. Where they can share passions
  • 12. Where they can share outrage
  • 13. Clutter is overwhelming
  • 14. They’re tuning you out
  • 15. What are your objectives? goals? aspirations?
  • 16. Where will you compete?
  • 17. SM doesn’t disguise your nature, it reveals it
  • 18. Pick one or two Product development Sales Customer Service PR Market research HR Loyalty Lead generation Tech support
  • 19. Solicit C Suite! participation R&D! HR! top > bottom Marketing! Sales! Cust" Tech" Svc! Support!
  • 20. Formalize handoff process
  • 21. Determine appropriate response
  • 22. How will you win?
  • 23. Social media reconnaissance
  • 24. Focus
  • 25. What capabilities are necessary?
  • 26. Create content hub
  • 27. Key to content success... ...it’s about them, not you
  • 28. Content crosses platforms
  • 29. Video dominates
  • 30. Use video distribution service
  • 31. Cherish your database
  • 32. Active listening
  • 33. Timely & appropriate responses
  • 34. Converse
  • 35. Tell your story
  • 36. What systems are necessary to build and sustain?
  • 37. Social media policy
  • 38. Measure
  • 39. Formal tracking mechanisms
  • 40. Dive in
  • 41. Questions john.heaney@orange-envelopes.com twitter: @johnheaney