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Three Simple Steps 
to Create a Thriving Mobile Community
Stephen Hsu 
Sr. Product Manager 
Community Cloud 
John Gifford 
Technical Architect 
Salesforce.com 
Eric Scheel 
CTO 
Magnet 360
Please Post Questions to Success.Salesforce.com
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize 
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the 
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any 
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding 
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or 
technology developments and customer contracts or use of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for 
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate 
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with 
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability 
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our 
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential 
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year 
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are 
available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and 
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are 
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Connected: Integrate any data, record, 
or app into the community 
Mobile: Build rich, consistent member 
experiences for any device 
Fast: Quickly and easily get your 
community up and running
Three Options to Create Mobile Communities 
Salesforce1 
HTML5 and Native 
Responsive 
Templates or Visualforce 
Mobile SDK 
Native Integrations
Option 1: Salesforce1 
Out of the Box: Configured based on community tabset 
HTML5 and Native: On web or leverage native features 
Access to Communities: Switch among communities 
Access to Chatter: Feed first for users on the go!
Option 2: Responsive Templates 
KB, Cases, Q&A, 
Gamification 
KB, Cases 
with Images 
KB, Cases
Option 2: Visualforce 
Customization: Component-based UI 
Responsive: Build once, deploy everywhere 
Platform: Build on the Salesforce1 platform 
Access to Chatter: Feed first!
Option 3: Mobile SDK 
Customization 
Native, hybrid, or responsive 
Multi-platform 
Build for iOS or Android 
Integration 
Integrate with apps and the S1 platform
Which Option Should Use Cases 
You Choose? 
Out of the 
box 
Highly 
Customized 
B2C 
Employee & B2B Use 
Cases
Out of the 
box 
Highly 
Customized 
B2C 
Use Cases 
Employee & B2B Use 
Cases
Out of the 
box 
Highly 
Customized 
B2C 
Use Cases 
Employee & B2B Use 
Cases
Mobile Retail Communities 
John Gifford 
Technical Architect 
Salesforce.com
Magnet 360 
Eric Scheel 
CTO 
Magnet 360
Honeywell… Connecting consumers to HVAC Professionals 
/// Implemented a Salesforce community allowing 
contractors to access thermostat data to proactively 
follow up with customers for service and support. 
/// Built the foundation for Honeywell’s universally-connected 
smart home. 
/// Executed the first release in 90 days, with updated 
releases quarterly over the past two years.
Key Takeaways 
Salesforce1 
HTML5 and Native 
Responsive 
Templates or Visualforce 
Mobile SDK 
Native Integrations
Please Post Questions to Success.Salesforce.com
Sessions You Can’t Miss! 
Community Cloud Keynote 
Reimagine Customer & Partner Engagement 
3:30 PM Wednesday! 
Keys to Chatter Success: Best Practices for 
Transformative Chatter Engagement 
Tuesday 9:00 a.m. 
Chatter Roadmap: Winter 2015 and Beyond 
Tuesday 11:30 a.m. 
Secrets of Cutting-Edge Chatter 
Implementations Thursday 9:00 a.m.
Three Simple Steps to Create a Thriving Mobile Community

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Three Simple Steps to Create a Thriving Mobile Community

  • 1. Three Simple Steps to Create a Thriving Mobile Community
  • 2. Stephen Hsu Sr. Product Manager Community Cloud John Gifford Technical Architect Salesforce.com Eric Scheel CTO Magnet 360
  • 3. Please Post Questions to Success.Salesforce.com
  • 4. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 5. Connected: Integrate any data, record, or app into the community Mobile: Build rich, consistent member experiences for any device Fast: Quickly and easily get your community up and running
  • 6.
  • 7. Three Options to Create Mobile Communities Salesforce1 HTML5 and Native Responsive Templates or Visualforce Mobile SDK Native Integrations
  • 8. Option 1: Salesforce1 Out of the Box: Configured based on community tabset HTML5 and Native: On web or leverage native features Access to Communities: Switch among communities Access to Chatter: Feed first for users on the go!
  • 9. Option 2: Responsive Templates KB, Cases, Q&A, Gamification KB, Cases with Images KB, Cases
  • 10. Option 2: Visualforce Customization: Component-based UI Responsive: Build once, deploy everywhere Platform: Build on the Salesforce1 platform Access to Chatter: Feed first!
  • 11. Option 3: Mobile SDK Customization Native, hybrid, or responsive Multi-platform Build for iOS or Android Integration Integrate with apps and the S1 platform
  • 12. Which Option Should Use Cases You Choose? Out of the box Highly Customized B2C Employee & B2B Use Cases
  • 13. Out of the box Highly Customized B2C Use Cases Employee & B2B Use Cases
  • 14. Out of the box Highly Customized B2C Use Cases Employee & B2B Use Cases
  • 15. Mobile Retail Communities John Gifford Technical Architect Salesforce.com
  • 16. Magnet 360 Eric Scheel CTO Magnet 360
  • 17. Honeywell… Connecting consumers to HVAC Professionals /// Implemented a Salesforce community allowing contractors to access thermostat data to proactively follow up with customers for service and support. /// Built the foundation for Honeywell’s universally-connected smart home. /// Executed the first release in 90 days, with updated releases quarterly over the past two years.
  • 18. Key Takeaways Salesforce1 HTML5 and Native Responsive Templates or Visualforce Mobile SDK Native Integrations
  • 19. Please Post Questions to Success.Salesforce.com
  • 20. Sessions You Can’t Miss! Community Cloud Keynote Reimagine Customer & Partner Engagement 3:30 PM Wednesday! Keys to Chatter Success: Best Practices for Transformative Chatter Engagement Tuesday 9:00 a.m. Chatter Roadmap: Winter 2015 and Beyond Tuesday 11:30 a.m. Secrets of Cutting-Edge Chatter Implementations Thursday 9:00 a.m.