Tel-Aviv – April 17th
Guillaume RoquesHead of Developer Relations EMEA@groques
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain ...
WIN a JamBox! Complete the Tel Aviv ELEVATESurvey Please look at your inboxes/spam folder for the TelAviv ELEVATE survey ...
#ELEVATETA
WW PC shipmentsdown by 11.2% in Q12013Source: Gartner – March 201
1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution...
What do we do withmobile devices?
Social Networking63%Source: Nielsen
Web browsing82%Source: Nielsen
Source: NielsenApps62%
x 10x 100x 1,000x 10,000x 100,000xIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMo...
DevelopersEnterpriseGraph
READCREATECOMMENTNOTIFYFOLLOW
READCREATECOMMENTNOTIFYFOLLOWAPI
New patterns
To build & deploy Apps
To distribute Apps
To connect Apps
To consume Apps
100xIdeaBuilld Connectw/ theEnterprisegraphConnected(Mobile) AppsThe fastest path from ideato a business App
The World’s #1Cloud Patformfor BuildingApps
Best TTFHW
Salesforce Apps Partner Apps Custom Apps
HTML5, Hybrid, NativeDrag & DropDevelopmentIdentity andSecurity Social FilesDatabase Mobile SDKDeveloperMobile PacksConnec...
HigherAbstractionLowerAbstraction• Micro-sites to Big data• Java, Ruby, PHP, Python,Node.js, more• Postgres, MySQL, NoSQL•...
3 Million+ apps1.7 Million+ installs on
Platform Transactions60% Y/Y Growth44% via API callsOver 70Btransactions/quarterTransactionsPer MinutePostsApp StoreDownlo...
ChatterData.comMulti-Tenant InfrastructureSales Service Marketing Work.com AppExchangeData ModelForce.com Heroku TouchAny ...
1 Million+ developers
Melissa Di DonatoVP, ISVs & Channel, EMEA@mididonato1
Partners Large and Small areBuilding Big Businesses
And Customers Are Asking for More
Build the Next Big App for theEnterprise with Salesforce.com
Hadas LahavProduct Line DirectorClick Software
Yaniv PartockCEOBA Link
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
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ELEVATE Tel-Aviv keynote

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Slides of the keynote delivered during the first ELEVATE developer workshop in Tel-Aviv by Guillaume Roques (Head of Developer Relations for EMEA at Salesforce) and Melissa Di Donato (VP, ISVs & Channel for EMEA at Salesforce) along with Hadas Lahav (Product Line Director) from Click Software and Yaniv Partock (CEO) from BA Link.

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  • Every decade brings a major revolution in computing.We’ve seen the world shift from mainframe, mini, and client-server computing systems to cloud computing in the 1990’s. Companies like Amazon and Google, led the way in cloud computing and enabled companies like Salesforce.com to bring cloud computing to the enterprise. With cloud computing, we saw another major shift in the 2000’s with the advent of smartphones as companies like Apple and Steve Jobs showed us what was possible on a mobile device.. Mobile is no longer a ‘nice to have.’ It is now a ‘must have,’ and not just for consumers but for businesspeople as well. But it doesn’t stop there.The last few years have witnessed a groundswell in activity toward social media and social networking technologies. We see this in how people are connecting with other people on Facebook, or connecting with jobs on LinkedIn, You see it in how people are getting educated and finding out what’s most important to them by who they follow and the lists they subscribe to on Twitter. We call this the social revolution.
  • How people connect and interact is changing, too. Today, people use touch apps to access what they need. Touch apps makes it easy and intuitive to find information literally at the swipe of a finger. For many companies like Kimberly Clark, they let their customers sign contracts right on a tablet device. It’s amazing. For a sales person, it’s a simple and fast way to get contracts completed.And every mobile device is location-enabled. It revolutionizes how companies can interact with customers. By using this technology, companies can know exactly where their customers are at any given time if they are using your mobile apps. Smart companies use mobile apps to deliver targeted promotions to customers and relevant information to employees at the right time.For example, Caesar’s Palace Casino, a Salesforce.com customer, delivers targeted promotions to its high rollers. When a high roller enters a competing casino, Caesars can deliver the high roller a promotions for $1,000 in free chips if they come back to Caesars. That’s local intelligence.
  • When you look at how traditional IT organizations look to built mobile apps, many are following the same doomed patterns of legacy on-premise software platforms.The problem with those platforms is the developers have to spend an incredible amount of time coding the very basics – the back end plumbing of an app – before they can even start focusing on the user experience.Not to mention – after they’ve spent the majority of the time on the plumbing – they then have to spend orders of magnitude more time coding the user interface compared to today’s modern mobile app developers who are using all the latest frameworks and libraries built from javascript. Today – any web developer who knows javascript can be a mobile app developer using these open source frameworks.
  • The problem is that all of these modern developers using the latest frameworks from jquery, backbone and angular js – they’re building apps that are completely disconnected from customer data. That’s why were seeing companies build these mobile apps – that are like marketing campaigns – they’re throw aways built for a single purpose and that offer no long term staying power. Not to mention – they’re not built up to the same security standards of most enterprise apps – and the CIO has no visibility into performance, governance, or security compliance.So on the one hand you have the old school platforms building these slow expensive apps that never keep up with the business…And on the other you have these cutting edge apps that are disconnected from customer data.
  • The Salesforce Platform is the #1 cloud platform for Developers, Business Experts, and ISVs. It’s also the leading cloud platform according to IDC with 40% market share.Salesforce.com is #1 in the Worldwide Application Platform as a Service (PaaS) Market ranked ahead of Microsoft (12.8%), Amazon (12.5%), Engine Yard (6.6%), and Google (6.0%) with 40.6% marketshare. (Source:IDC,WorldwideApplicationServerMiddlewareandApplicationPlatform-as- a-Service, Vendor Shares 2011, June 2012) Salesforce.com is the only solution rated by Forrester as a leader in every single Forrester Wave for Platform-As-A-Service for: 1) Coders, 2) Business Experts, 3) ISVs, and 4) Service Providers. (Source: Forrester The Forrester WaveTM: Platform-As-A-Service For App Dev And Delivery Professionals, Q2 2011, May 19, 2011 and The Forrester WaveTM: Platform-As-A-Service For Vendor Strategy Professionals, Q2 2011, 6.2.11)
  • TTFHW = Time to first Hello World
  • This post-pc era requires a new way of thinking about delivering apps. Mobility should be at the heart of your business strategy. Success in the Post-PC era is not about developing a single app or one tool, but bringing all the pieces together.No single approach will satisfy the mobile needs of every customer, which is why we offer multiple ways for you to maximize your productivity while on the go.-----------------------------------------------MOBILE SOLUTIONS:• CORE APPLICATIONS – Touch.salesforce.com, Salesforce Mobile, and Chatter Mobile are great examples of applications. Native apps like Salesforce Mobile and Chatter Mobile are instantly responsive and they deliver a rich user experience. Hybrid or web-based apps like touch.salesforce.com offer native app-like qualities but are capable of running on a wide range of smartphones and tablets. These applications, including the hybrid version of Touch, can be used in an offline mode.• MARKETPLACE – Ever since the launch of the AppExchange, salesforce.com has proven its commitment to developing a partner-driven app marketplace and mobile is no exception. The Mobile AppExchange contains both partner-built and Salesforce-built apps all designed to give our customers a richer, more productive experience. It’s a democratic way for end users to custom-tailor their mobile Salesforce experience by choosing apps that closely match the way they work, by industry or by function.• PLATFORM – Sometimes, you have no option but to build a completely customized app. With the Force.com mobile platform, you can build custom, non-Salesforce-branded apps on virtually any device platform using SDK’s and other tools that Salesforce provides.
  • GARDNER SLIDE 7I'd like to PAUSE at this point to emphasize that PaaS -- even as the middle layer of cloud -- has several flavors, and there are choices on types of PaaS, not just PaaS providers themselves. And some providers, such as Salesforce.com actually offer PaaS choice.First there's the cloud IaaS model that still requires the IT folks to integrate to the stack and manage the middleware. I call this traditional IT with a cloud wrapper. It primarily removes the hardware component, but leaves the software stack up to the business.Then there's a polyglot approach, of multiple tools and frameworks, and with more of the software infrastructure delivered as an integrated service. This is close to the Heroku, a Salesforce,com company, approach.And then there's what I call STANDARDIZED PaaS, best exemplified by Salesforce.com's Force.com, where automation extends across the cloud-enabled application platform thanks to the highly visual tools. More of the plumbing from development to deployment is hidden, and more types of users can take part in the apps customization. Rosie Notes: With Salesforce’s Force.com, for example, is a combination of declarative and visual + code when needed, which extends app creation ability to admins and business analysts.Indeed, IDC recently conducted and in-depth, groundbreaking study for Salesforce that found customers were able to build apps about 5 times faster than traditional platforms like .NET. (I removed the cost statement – we are depracating that)By freeing IT organizations from assembling and maintaining infrastructure, and freeing developers from having to reinvent the wheel all the time, PaaS offers businesses a faster way to build apps. (again, remove the cost statement)And then can make better progress to gaining analytics, mobile, social, search and other new enterprise requirements.
  • Customers have built over 3 million applications, and they have installed over 1 million applications through the AppExchange.Customers of all sizes and across all industries, like Coca Cola, Levi’s, Facebook, and AT&T, are delivering innovation to their employees and customers now with the Salesforce Platform.The Salesforce Platform is processing over 70 billion transactions per quarter and 1B transactions a day.We have more than 1M developers and more than 3 million apps have been developedBy 2015, 43% of CIOs expect to support more than half of their organizations' transactions on a cloud infrastructure using a software-as-a-service model. The adoption rate will rise to 74% by 2020. (Source: Gartner The New IT: Drivers, Challenges and Opportunities, 1.27.12)
  • Customers have built over 3 million applications, and they have installed over 1 million applications through the AppExchange.Customers of all sizes and across all industries, like Coca Cola, Levi’s, Facebook, and AT&T, are delivering innovation to their employees and customers now with the Salesforce Platform.The Salesforce Platform is processing over 70 billion transactions per quarter and 1B transactions a day.We have more than 1M developers and more than 3 million apps have been developedBy 2015, 43% of CIOs expect to support more than half of their organizations' transactions on a cloud infrastructure using a software-as-a-service model. The adoption rate will rise to 74% by 2020. (Source: Gartner The New IT: Drivers, Challenges and Opportunities, 1.27.12)
  • Melissa- watch Leyla’s video here if you want more color on this part of the pitch:https://www.youtube.com/watch?v=QAOI_RGo5-k&list=SP6rwmnTwDCIcwzlPZKC6d9HoPyuUN46-yEssentially we are comparing the opportunity between the Apple app store and the AppExchange on a per app basis.
  • Good stats here Melissa from Dom- IN ISRAEL ALONE, THERE ARE 800 CUSTOMERS AND MORE THAN 200 NON-PROFIT CUSTOMERS. WE ADD APPROX. 60 NEW CUSTOMERS/QUARTER.WE HAVE 32 APPS CURRENTLY FROM 27 ISRAELI PARTNERS.
  • ELEVATE Tel-Aviv keynote

    1. 1. Tel-Aviv – April 17th
    2. 2. Guillaume RoquesHead of Developer Relations EMEA@groques
    3. 3. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and othersare available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumesno obligation and does not intend to update these forward-looking statements.
    4. 4. WIN a JamBox! Complete the Tel Aviv ELEVATESurvey Please look at your inboxes/spam folder for the TelAviv ELEVATE survey email with subject line:“WIN a JamBox! Complete the Salesforce Developer ELEVATE Tel Aviv WorkshopSurvey” Take a moment to fill out the survey. Your feedbackis valuable to us! Find the resources to continue the next step of yourjourney If you cannot find the survey, please email tokpatel@salesforce.com
    5. 5. #ELEVATETA
    6. 6. WW PC shipmentsdown by 11.2% in Q12013Source: Gartner – March 201
    7. 7. 1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution1990sCloudComputing2000sMobileComputingx 10x 100x 1,000x 10,000x 100,000xThe Social Revolution
    8. 8. What do we do withmobile devices?
    9. 9. Social Networking63%Source: Nielsen
    10. 10. Web browsing82%Source: Nielsen
    11. 11. Source: NielsenApps62%
    12. 12. x 10x 100x 1,000x 10,000x 100,000xIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMobile &SocialSetupReporting& AnalyticsBuildApp withLegacyFrameworksMonths o Years(Mobile)AppBuilding Apps w/ legacy
    13. 13. DevelopersEnterpriseGraph
    14. 14. READCREATECOMMENTNOTIFYFOLLOW
    15. 15. READCREATECOMMENTNOTIFYFOLLOWAPI
    16. 16. New patterns
    17. 17. To build & deploy Apps
    18. 18. To distribute Apps
    19. 19. To connect Apps
    20. 20. To consume Apps
    21. 21. 100xIdeaBuilld Connectw/ theEnterprisegraphConnected(Mobile) AppsThe fastest path from ideato a business App
    22. 22. The World’s #1Cloud Patformfor BuildingApps
    23. 23. Best TTFHW
    24. 24. Salesforce Apps Partner Apps Custom Apps
    25. 25. HTML5, Hybrid, NativeDrag & DropDevelopmentIdentity andSecurity Social FilesDatabase Mobile SDKDeveloperMobile PacksConnected Social Any DeviceTrustedMobile Services
    26. 26. HigherAbstractionLowerAbstraction• Micro-sites to Big data• Java, Ruby, PHP, Python,Node.js, more• Postgres, MySQL, NoSQL• Git based workflow• Data model outside SFDC• Best for new applications& refresh of existing apps• Highest levels ofabstraction• Clicks + code• VisualForce, Apex• SOQL• Native SFDC workflow• Data model within SFDCIntegrated & Extended via• Database.com• Open APIs (REST, SOAP)• Open source toolkits &libraries
    27. 27. 3 Million+ apps1.7 Million+ installs on
    28. 28. Platform Transactions60% Y/Y Growth44% via API callsOver 70Btransactions/quarterTransactionsPer MinutePostsApp StoreDownloadsPostsSharesTransactionsSearchesbillions/quarter100,00047,0003,6002,000,000685,000769,000Over 70Btransactions/quarter
    29. 29. ChatterData.comMulti-Tenant InfrastructureSales Service Marketing Work.com AppExchangeData ModelForce.com Heroku TouchAny SocialNetworkAny DeviceBack EndSystemsAny AppAppExchangeAppsERPFinancePublic or PrivateAppsConnectedCustomersConnectedProductsConnectedPartnersConnectedEmployeesChatter CommunitiesAll The Cloud Services You Need to BuildApps
    30. 30. 1 Million+ developers
    31. 31. Melissa Di DonatoVP, ISVs & Channel, EMEA@mididonato1
    32. 32. Partners Large and Small areBuilding Big Businesses
    33. 33. And Customers Are Asking for More
    34. 34. Build the Next Big App for theEnterprise with Salesforce.com
    35. 35. Hadas LahavProduct Line DirectorClick Software
    36. 36. Yaniv PartockCEOBA Link

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