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Tel-Aviv – April 17th
Guillaume RoquesHead of Developer Relations EMEA@groques
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain ...
WIN a JamBox! Complete the Tel Aviv ELEVATESurvey Please look at your inboxes/spam folder for the TelAviv ELEVATE survey ...
#ELEVATETA
WW PC shipmentsdown by 11.2% in Q12013Source: Gartner – March 201
1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution...
What do we do withmobile devices?
Social Networking63%Source: Nielsen
Web browsing82%Source: Nielsen
Source: NielsenApps62%
x 10x 100x 1,000x 10,000x 100,000xIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMo...
DevelopersEnterpriseGraph
READCREATECOMMENTNOTIFYFOLLOW
READCREATECOMMENTNOTIFYFOLLOWAPI
New patterns
To build & deploy Apps
To distribute Apps
To connect Apps
To consume Apps
100xIdeaBuilld Connectw/ theEnterprisegraphConnected(Mobile) AppsThe fastest path from ideato a business App
The World’s #1Cloud Patformfor BuildingApps
Best TTFHW
Salesforce Apps Partner Apps Custom Apps
HTML5, Hybrid, NativeDrag & DropDevelopmentIdentity andSecurity Social FilesDatabase Mobile SDKDeveloperMobile PacksConnec...
HigherAbstractionLowerAbstraction• Micro-sites to Big data• Java, Ruby, PHP, Python,Node.js, more• Postgres, MySQL, NoSQL•...
3 Million+ apps1.7 Million+ installs on
Platform Transactions60% Y/Y Growth44% via API callsOver 70Btransactions/quarterTransactionsPer MinutePostsApp StoreDownlo...
ChatterData.comMulti-Tenant InfrastructureSales Service Marketing Work.com AppExchangeData ModelForce.com Heroku TouchAny ...
1 Million+ developers
Melissa Di DonatoVP, ISVs & Channel, EMEA@mididonato1
Partners Large and Small areBuilding Big Businesses
And Customers Are Asking for More
Build the Next Big App for theEnterprise with Salesforce.com
Hadas LahavProduct Line DirectorClick Software
Yaniv PartockCEOBA Link
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
ELEVATE Tel-Aviv keynote
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ELEVATE Tel-Aviv keynote

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Slides of the keynote delivered during the first ELEVATE developer workshop in Tel-Aviv by Guillaume Roques (Head of Developer Relations for EMEA at Salesforce) and Melissa Di Donato (VP, ISVs & Channel for EMEA at Salesforce) along with Hadas Lahav (Product Line Director) from Click Software and Yaniv Partock (CEO) from BA Link.

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ELEVATE Tel-Aviv keynote

  1. 1. Tel-Aviv – April 17th
  2. 2. Guillaume RoquesHead of Developer Relations EMEA@groques
  3. 3. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and othersare available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumesno obligation and does not intend to update these forward-looking statements.
  4. 4. WIN a JamBox! Complete the Tel Aviv ELEVATESurvey Please look at your inboxes/spam folder for the TelAviv ELEVATE survey email with subject line:“WIN a JamBox! Complete the Salesforce Developer ELEVATE Tel Aviv WorkshopSurvey” Take a moment to fill out the survey. Your feedbackis valuable to us! Find the resources to continue the next step of yourjourney If you cannot find the survey, please email tokpatel@salesforce.com
  5. 5. #ELEVATETA
  6. 6. WW PC shipmentsdown by 11.2% in Q12013Source: Gartner – March 201
  7. 7. 1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution1990sCloudComputing2000sMobileComputingx 10x 100x 1,000x 10,000x 100,000xThe Social Revolution
  8. 8. What do we do withmobile devices?
  9. 9. Social Networking63%Source: Nielsen
  10. 10. Web browsing82%Source: Nielsen
  11. 11. Source: NielsenApps62%
  12. 12. x 10x 100x 1,000x 10,000x 100,000xIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMobile &SocialSetupReporting& AnalyticsBuildApp withLegacyFrameworksMonths o Years(Mobile)AppBuilding Apps w/ legacy
  13. 13. DevelopersEnterpriseGraph
  14. 14. READCREATECOMMENTNOTIFYFOLLOW
  15. 15. READCREATECOMMENTNOTIFYFOLLOWAPI
  16. 16. New patterns
  17. 17. To build & deploy Apps
  18. 18. To distribute Apps
  19. 19. To connect Apps
  20. 20. To consume Apps
  21. 21. 100xIdeaBuilld Connectw/ theEnterprisegraphConnected(Mobile) AppsThe fastest path from ideato a business App
  22. 22. The World’s #1Cloud Patformfor BuildingApps
  23. 23. Best TTFHW
  24. 24. Salesforce Apps Partner Apps Custom Apps
  25. 25. HTML5, Hybrid, NativeDrag & DropDevelopmentIdentity andSecurity Social FilesDatabase Mobile SDKDeveloperMobile PacksConnected Social Any DeviceTrustedMobile Services
  26. 26. HigherAbstractionLowerAbstraction• Micro-sites to Big data• Java, Ruby, PHP, Python,Node.js, more• Postgres, MySQL, NoSQL• Git based workflow• Data model outside SFDC• Best for new applications& refresh of existing apps• Highest levels ofabstraction• Clicks + code• VisualForce, Apex• SOQL• Native SFDC workflow• Data model within SFDCIntegrated & Extended via• Database.com• Open APIs (REST, SOAP)• Open source toolkits &libraries
  27. 27. 3 Million+ apps1.7 Million+ installs on
  28. 28. Platform Transactions60% Y/Y Growth44% via API callsOver 70Btransactions/quarterTransactionsPer MinutePostsApp StoreDownloadsPostsSharesTransactionsSearchesbillions/quarter100,00047,0003,6002,000,000685,000769,000Over 70Btransactions/quarter
  29. 29. ChatterData.comMulti-Tenant InfrastructureSales Service Marketing Work.com AppExchangeData ModelForce.com Heroku TouchAny SocialNetworkAny DeviceBack EndSystemsAny AppAppExchangeAppsERPFinancePublic or PrivateAppsConnectedCustomersConnectedProductsConnectedPartnersConnectedEmployeesChatter CommunitiesAll The Cloud Services You Need to BuildApps
  30. 30. 1 Million+ developers
  31. 31. Melissa Di DonatoVP, ISVs & Channel, EMEA@mididonato1
  32. 32. Partners Large and Small areBuilding Big Businesses
  33. 33. And Customers Are Asking for More
  34. 34. Build the Next Big App for theEnterprise with Salesforce.com
  35. 35. Hadas LahavProduct Line DirectorClick Software
  36. 36. Yaniv PartockCEOBA Link

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