Joe McCann emphasizes the transformative impact of mobile technology, highlighting that over half of all traffic to target.com is expected to come from mobile devices. He discusses various sectors influenced by mobile, including financial services and healthcare, and points out the disruptive nature of over-the-top messaging platforms. The document concludes by urging developers and innovators to explore new opportunities within the mobile landscape.

2. MOBILE IS NOT A THING
IT IS EVERYTHING

3. Joe McCann
Director of Creative Technology
Mother NY

4. Joe McCann
Managing Director, Partner
The Node Firm

5. Number of Charts Discussing Absurd Growth
10000
7500
5000
2500
0
Nerf Gun
PC
iPod
Source: @bromccann
Mobile

6. BUT SERIOUSLY GUYS

8. THIS YEAR, MORE THAN
HALF
OF ALL TRAFFIC TO TARGET.COM
EXPECTED TO COME FROM MOBILE
DEVICES ON CYBER MONDAY FOR THE
FIRST TIME EVER

9. PCs
Smartphones and Tablets
Global Annual Unit Sales in Millions
1500
1250
1000
750
500
250
0
2000
2001
2002
2003
2004
2005
2006
Source: Enders Analysis
2007
2008
2009
2010
2011
2012
2013

11. AND WE ARE STILL
IN THE EARLY STAGES...

14. AND THIS DOESN’T
EVEN INCLUDE
WEARABLES

16. WE HAVE TO RETHINK
THE DEFINITION OF
“MOBILE”

17. RIGHT,
SO MOBILE,
HOWEVER WE DEFINE IT,
IS A BFD

18. ON THE SURFACE,
MOBILE IN TERMS
OF THE NUMBER
OF DEVICES SHIPPED,
SMARTPHONE SUBSCRIBERS,
OR APPS DOWNLOADED
SOUNDS IMPRESSIVE.

19. BUT WHAT IS MORE
INTERESTING IS WHAT
MOBILE TECHNOLOGY
IS DOING UNDERNEATH
IT ALL AND HOW IT IS
RESHAPING EVERYTHING.

20. HUH?

21. FINANCIAL SERVICES

22. MORE PEOPLE IN AFRICA HAVE
PHONES THAN HAVE BANK
ACCOUNTS.

23. WHY NOT TURN PHONES INTO BANK
ACCOUNTS?

24. M-PESA

25. HEALTHCARE

27. GEOPOLITICAL SHAPESHIFTING

29. SMARTPHONES +
CAMERAS +
SOCIAL MEDIA =
POP-UP PROTEST

31. TOYS

34. BRIDGING THE PHYSICAL WORLD WITH
THE DIGITAL WORLD IS ONE OF
MOBILE’S BIGGEST OPPORTUNITIES

35. CARS

37. 50%
OF GLOBAL VEHICLE SALES WILL BE
CONNECTED VEHICLES
BY 2015
Source: GSMA

38. TRANSPORTATION

40. UBER IS RADICALLY CHANGING THE
MINDSET OF CONSUMERS TO
ON-DEMAND, REALTIME FULFILLMENT.

43. HOME

46. SELF

48. DIGESTIBLE AND IMPLANTABLE
MONITORING DEVICES ARE ACTUALLY
BEING DEVELOPED TODAY

49. MOBILE COMMUNICATION ITSELF!!!1!1!

50. SMS

51. SMS
• FIRST FORM OF MESSAGING ON A MOBILE PHONE
• BEEN IN USE SINCE 1992
• MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLIONS OF
DOLLARS FROM IT
• CAMPAIGNS, VOTING, SURVEYS AND OF COURSE, SPAM

52. HOWEVER...

53. SMS ITSELF IS BEING DISRUPTED/
DISINTERMEDIATED/UPROOTED/
FANCY-SILICON-VALLEY-WORD

54. OVER THE TOP (OTT) MESSAGING

56. OTT
SMS
50
Billions of Messages Sent
40
30
20
10
0
2011
2012
Source: Informa
2013

57. MESSAGING AS
A PAYMENT
MEDIUM

58. MESSAGING AS
A CONTENT
DISTRIBUTOR

59. MESSAGING AS A GAMING
PLATFORM

60. LINE SET TO IPO AT
$10 BILLION USD
VALUATION
SOLD $132 MILLION IN
“VIRTUAL STICKERS” IN Q2 2013
Source: Reuters

61. MESSAGING AS
AN APP
PLATFORM

62. OTT MESSAGING IS CREATING ITS OWN
MONETIZATION PLATFORM INSIDE
MOBILE ITSELF

63. “WE ARE LIVING IN
THE MOST INNOVATIVE AND
DISRUPTIVE TIME EVER.
MOBILE IS CHANGING EVERYTHING.”
-- LOU KERNER
ORIGINAL INTERNET ANALYST, ENTREPRENEUR, INVESTOR

64. SO WHAT IS NEXT IN TERMS OF
INNOVATION WITH MOBILE? WHAT
NEW PRODUCTS, SERVICES AND
MOVEMENTS WILL UPEND TRADITION?

65. THAT’S UP TO
YOU,
THE DEVELOPER,
DESIGNER OR
INNOVATOR
TO DECIDE

66. THANKS!
@joemccann
github.com/joemccann