9. TH E P ROBLE M
The only thing we know
for sure about the
future is that we will be
wrong!
10. H ISTOR Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”
11. M AKE M E N TAL N OTE
Clay Shirky : ”Here comes everybody”
47. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap
48. CON CLUSIO N
4 abstract +2 direct
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
• Eyes on Google och Facebook
• Speed and adaptability is a MAJOR issue
57. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters
58. N OTE S TO M E DIA
Hubert Burda:
”The problem is that we don't understand
that software is what is most important.
People think that a website with 40
editors is better than 20 editors. And
then Google comes and take over the
world with an algorithm. Nobody in my
business vicinity has written an
interesting algorithm.
Google is not too powerful, Google is
opening new markets for us. We have to
be creative everyday to build our brands
for meeting the new markets that Google
bring us”
59. N OTE S TO M E DIA
Google says
• initially ignore
• bandwith
• cpu
• storage
• monetization
• fokus on the user - and the rest will follow
