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Jobvite Webcast: Coupons.com's Five Steps to Increasing Hiring Success
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Jobvite Webcast: Coupons.com's Five Steps to Increasing Hiring Success

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There is a crucial point in time when fast growing companies find themselves needing more talent than they have. When it’s crunch time and positions need to be filled, recruiters have to be nimble and …

There is a crucial point in time when fast growing companies find themselves needing more talent than they have. When it’s crunch time and positions need to be filled, recruiters have to be nimble and be armed with the best processes and strategies for success.
When faced with the challenge, Coupons.com was able to ramp up their hiring success and accomplish such feats. Watch Ken Perluss, Director of Staffing at Coupons.com, share his strategies for improving hiring efficiencies, optimizing the referral process and adopting innovative social technology to increase quality hires at a lower cost.

Published in: Technology, Business

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  • 1. Coupons.coms Five Steps to Increasing Hiring Success• Introductions Who am I? What do I do? Coupons.com What do we do? Coupons.com Incorporated is the leader in digital coupons, including online printable, social, mobile and loyalty card promotions. The company is the driving force in transforming the multi-billion dollar coupon industry and ushering it into the digital world.
  • 2. Coupons.coms Five Steps to Increasing Hiring Success• The Challenge:6/9/2011Coupons.com Receives $200 Million InvestmentCapital to Fuel Continued Shift of Coupons Online, Expand Coupon MarketMountain View, Calif. – June 9, 2011 – Coupons.com Incorporated, the recognized leader in digitalcoupons, including online printable, social, mobile and loyalty card promotions, today announced that itreceived an investment of $200 million from institutional investors. The investment will be used tofurther accelerate the company’s growing momentum in shifting the newspaper-dominated couponsindustry to digital as well as expand the coupon industry. Up to $100 million of the funds will be used tofacilitate liquidity for employees and early investors. 175The company’s goal is to expand its reach across the digital landscape—everywhere brands and retailerscan engage with consumers. The investment announced today will be used, more specifically, to:—Meet the demand for the accelerating shift of the coupon industry online by growing the company’sstaff across the organization. Coupons.com intends to hire an additional 100 employees in 2011 to growits nearly 300 person staff by more than a third in just six months. The company expects the growth tocome across the organization but primarily in its engineering, sales and client marketing departments.
  • 3. Coupons.coms Five Stepsto Increasing Hiring Success STEP ONE Identify the Endgame 450 Employees by March 31, 2012 (up from 288 on June 30, 2011)1. High Performing Staffing Team2. Nimble Hiring Process3. Strong Employment Brand4. Everyone is a Recruiter!!!
  • 4. Coupons.coms Five Steps to Increasing Hiring Success Building the Staffing TeamUsing my (and my team’s) connections
  • 5. Coupons.coms Five Steps to Increasing Hiring Success STEP TWOIdentify and Remove the Roadblocks 1. The Hiring Process 2. The Employment Brand
  • 6. Coupons.coms Five Stepsto Increasing Hiring SuccessRe-Architecting the Hiring Process 1. Using EVERYONE’s Networks 2. REFERRALS, REFERRALS, REFERRALS * Using EVERYONE’s Connections 3. Fewer Interviewers 4. Group Interviews 5. Team Interviews 6. On the Spot Offers
  • 7. Coupons.coms Five Stepsto Increasing Hiring Success Building an Employment Brand1. The Home Page
  • 8. Coupons.coms Five Stepsto Increasing Hiring Success
  • 9. Coupons.coms Five Stepsto Increasing Hiring Success
  • 10. Coupons.coms Five Stepsto Increasing Hiring Success Building an Employment Brand1. The Home Page2. Getting the Word Out
  • 11. Coupons.coms Five Stepsto Increasing Hiring SuccessBuilding an Employment Brand
  • 12. Coupons.coms Five Stepsto Increasing Hiring SuccessBuilding an Employment Brand
  • 13. Coupons.coms Five Stepsto Increasing Hiring SuccessBuilding an Employment Brand
  • 14. Coupons.coms Five Stepsto Increasing Hiring Success Building an Employment Brand1. The Home Page2. Getting the Word Out3. Air Cover  Job Boards  Career Fairs
  • 15. Coupons.coms Five Stepsto Increasing Hiring Success STEP THREEGet Buy-in From All the PlayersThe Power of the Company Jobvite
  • 16. Coupons.coms Five Stepsto Increasing Hiring SuccessThe Power of the Company Jobvite
  • 17. Coupons.coms Five Stepsto Increasing Hiring Success STEP FOUR Set Aggressive Goals With BIG Incentives
  • 18. Coupons.coms Five Stepsto Increasing Hiring Success Set Aggressive Goals With BIG Incentives
  • 19. Coupons.coms Five Steps to Increasing Hiring Success STEP FIVE Let the Magic HappenThe Social Media “Snowball Effect”
  • 20. Coupons.coms Five Stepsto Increasing Hiring Success Let the Magic Happen While the Magic is Happening, The Work Doesn’t Stop!!
  • 21. Coupons.coms Five Stepsto Increasing Hiring Success How’d We Do? July 1, – Dec. 31, 2011 175 Hires!! On March 31, 2012 (9 months) 470 employees—65% growth
  • 22. Coupons.coms Five Stepsto Increasing Hiring Success Thank You Q &A TIME