Tribes

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Joanna Peña-Bickley

# efinition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states. (Source: Wikipedia) Marketing To Tribes - All of are trying. At the center of most tribes is a passion for a shared experience. This is no different from Social Networking. Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe. When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

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Leading The Tribe ,[object Object],George Washington Crossing The Delaware Steve Jobs Announcing the iPhone

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Q & A ON: Tribes

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Tribes

1. ON: Tribes Positioning Your Brand To Lead A Tribe

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15. Relevant Idea … position the insight as the promise or offer and tribes will desire your brand or product.

16. K.I.S.S. … ideas are usually not understood unless expressed with simplicity and context.

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21. Q & A ON: Tribes