Personal and Professional Archetypal Branding Know Yourself, Discover Your Purpose. Archetypal Branding goes way beyond the usual commercial landscape of conventional marketing, which only focuses on highlighting the inadequacies of the consumer. The refreshing approach of Archetypal Branding invites you and your audience to develop a quality relationship built on integrity and empowerment. Your customers, your community and your audience connect to your brand, because they instinctively resonate with your particular story and archetypes. Of course what fulfills one person will not inspire another. So how do you find out what your audience is truly looking for and how does that match with your products and services?

1. E L I Z A B E T H E L L A M E S
P e r s o n a l
B r a n d
E x p e r t

2. Our world is heavily
focused on needing
celebrity status resulting in
many women being
obsessed with their image
and presentation style...

3. Women often ask these questions:
Is my BRAND clear?
Am I EXPRESSING myself with
confidence?
Where do I EXCEL?
Is my MESSAGE inspiring?

4. Women want to feel more
than just comfortable about
who they are…
They want to shine and be
an inspiration to others.

5. Our world needs women who are
creative and want to share their
vision and message
authentically…

6. In the past humans made
things to make life easier…
Now its time to create new
ways of living on our
planet.

7. There is an emerging trend
forming in our social fabric…
And it will be the products and
services that are truly human
that will determine the future our
planet.

8. We don’t need to create
more stuff…
We need a new brand of
leadership for
women.

9. BIG quest…
I know !

10. We Need To…

11. Identify, Specify,
Clarify, Edify And
Unify.

12. We need to connect to
our own valuable story
and the stories of
other men and
women…

13. And reveal the
real deal…

14. Which is Our
X-FACTOR

15. X-factor;
An expression of your uniqueness,
which quantifies your true value.

16. The term "X -Factor" is
defined as a rare quality or
influence.

17. The term is often used to
describe actors or athletes that
possess a special quality that has
catapulted them to success.

18. The introduction of an
X-Factor causes an
unexpected change in events.

19. The concept of an X-Factor can
relate to a set of circumstances
or a person that has a strong
and unpredictable influence on
the environment they come in
contact with.

20. What makes an
X-Factor
an accelerator?

21. Creativity…
It provides the fuel that
creates effective change.

22. And the most effective way
to unleashing one’s
X Factor is through human
CONNECTIVITY....

23. This is how we create
lasting and positive
transformation in the world.

24. My mission is to reveal the
X Factor in women who
have a message…

25. And guide them toward how
they can use their X-Factor to
serve humanity.

26. be creative with
your image.
creative
impulse

27. personal attraction is a condition of your spirit.
find your attractor

28. interpretation of Magnificence…
Magnify the Essence
of something or someone.
Bring out the X-Factor !

29. Great Brands
Are born from of these three elements…

30. Great Brands
thrive from of these three elements…

31. They each provide the action points from which your
PERSONAL CULTURE can evolve.

32. Each Element Adds To
Your Confidence and Your
Audiences Confidence In
You.

33. Building A Strong Platform For
Your X-FACTOR To
Shine Through.

34. TELLING YOUR STORY
True Beauty
Is An
Expression
Of Ones
Inner
Truths

35. • Are you giving out mixed messages?
• Is the person you are presenting to distracted by
what you are presenting?
• If so - you may NOT be addressing your appropriate
audience or tribe.
Choose your audience for the results you want.
THE POWER OF ASSOCIATION
What to consider when addressing a person or group.

36. CREATING YOUR PERFECT
ENVIRONMENT
• Let your personal brand tell a story about you.
• Who are you and where are you going?
• Does your current personal brand work for you?
What to consider when creating your personal culture.

37. USE YOUR BRAND AS A
TOOL FOR CHANGE
What to consider when establishing your personal identity.
• What are you prepared to change to make things happen?
• Be mindful of your communication on all levels.
• Begin to explore what your core attributes are.
(ask people who respect you.)

38. Being Creative
+
Being Appropriate
+
Being Present
+
Being Available = X-Factor

39. Know Yourself…
Discover Your Purpose.
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