Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tgb fyim andrew_lazorchak

891 views

Published on

SLides from my panel discussion at the 2010 wine bloggers conference.

Contact andrew(at)vineyardvlog(dot)com for more info.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Tgb fyim andrew_lazorchak

  1. 1. VineyardVlogMedia<br />Finding Your Inner Maverick<br />
  2. 2. Andrew Lazorchak<br />VineyardVlogMedia<br />
  3. 3. welcome<br />congratulationsyou are 1 in 22.3 million<br />
  4. 4. Marketers<br />bloggers<br />personalities<br />i am speaking to you<br />all of us – can be better<br />
  5. 5. here now<br />everyone here has<br />you would not be here otherwise<br />
  6. 6. attention<br />everyone here has something they are promoting<br />lead don’t broadcast<br />
  7. 7. basics<br />everyone here wants respect<br />The Economist <br /> have integrity, be genuine<br />be someone people look up to<br />
  8. 8. playing field<br />we all got our own thing going on, but there’s 1 field<br />play well w/ others<br />this our community<br />
  9. 9. approach<br />the game is changing<br />traditional media <br />you<br />change the game with every post<br />
  10. 10. progression<br />wine journalism then & now<br />
  11. 11. Readership<br />then<br />Profit<br />Content<br />wine journalism<br />
  12. 12. now<br />Leadership<br />Fun<br />Content / Passion<br />Community<br />Profit<br />this dynamic is in flux depending upon your goal<br />wine 2.0+<br />
  13. 13. 2.0 population<br />we are “one” movement<br />bloggers, photographers, vloggers, marketing, p.r., social medialites,<br />wineries, journalists, & etc.<br />
  14. 14. basics<br />mavericksmake leaders<br />
  15. 15. Make No Small Plans<br />
  16. 16. blend<br /><ul><li>Obsession (passion + fetish)
  17. 17. Vision (ethos + intuition)
  18. 18. soul + brand + core (1+1+1=1)
  19. 19. amplify(info x amplification)
  20. 20. Longevity = P^X
  21. 21. Finding Your Inner Maverick</li></li></ul><li>Obsession <br />(passion + fetish)<br />Richard Simmons<br />Quentin Tarantino<br />
  22. 22. Obsession <br />(passion + fetish)<br />What is your tic? Your turn-on? The pet-peeve that is indicative of your personality, Or business?<br />Do you have a “tic” that makes you compulsive?<br />If you can positively harness your peculiarities you will have never-ending content and passion. This will<br />fuel your blog & community.<br />Richard Simmons<br />Quentin Tarantino<br />
  23. 23. See Things Differently<br />
  24. 24. Vision<br />(radical)<br />Hunter S. Thompson<br />
  25. 25. Vision<br />(illuminaries)<br />Noam Chomsky<br />
  26. 26. Vision<br />(ethos + intuition)<br />What are the fundamentals of your personality?<br />-<br />What “higher” intelligence are you tapping into, that is unique, provocative, and captivates an audience?<br />Noam Chomsky<br />Understand. <br />Embrace.<br />Inquire. <br />Pioneer.<br />Hunter S. Thompson<br />
  27. 27. soul – brand -core<br />
  28. 28. Soul +Brand + Core<br />(1+1+1=1)<br />What does your soul look like? <br />What is your core? What are your ethics? You & your brand must resonate with one message. Your actions online, in comments, in-person, and your community’s comments about you.<br />You are - what people think you are.<br />
  29. 29. amplify<br />
  30. 30. Digital Manifesting (1^X)<br />(information x amplification)<br />make yourself bigger<br />
  31. 31. Digital Manifesting (1^X)<br />(1^X)<br />
  32. 32. longevity<br />
  33. 33. committing<br />(engagement)<br />it’s your decision to blog.<br />people expect you to be a flash in the pan.<br />as your identity and voice emerges, you will find your balance.<br />keep it from the heart.<br />keep it FUN!<br />
  34. 34. Finding Your Inner Maverick<br />you are your blog.<br />blog like no one is reading.<br />it’s about you & your perspective. <br />thoughts & actions make a community.<br />attract by intiative.<br />“If you build it, they will come.” Ray Kinsella<br />
  35. 35. thank you<br />@WineSoiree info@VineyardVlog.com<br />

×