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A case study of the work undertaken by UK regional newspaper the Birmingham Post to engage on social networking platforms and help foster relations with its local online community.
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Birmingham Post: A Regional Newspaper Case Study
1. Social Networks a regional newspaper case study Joanna Geary February 2009 Picture by Luc Legay, licensed under Creative Commons: http://flickr.com/photos/luc/
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4. Why Are Social Networks Important? “ Dramatic Shift in Marketing Reality” Scholz and Friends http://cli.gs/Scholz
5. A Changing Market “ Because they are immersed in media, both online and off, Gen Y'ers are marketed to left and right. But when it comes to making decisions, Gen Y tends to rely on their network of friends and their recommendations, not traditional ads.” ~ Sarah Perez , Read Write Web ( http://cli.gs/GenY)
21. “ Organizations will work tirelessly to de-personalize every communication medium they encounter.” ~ Seth Godin (http://sethgodin.typepad.com) First Law of Mass Media
43. PR Tips “ My experience is that if a journalist is doing research on a board they identify themselves and ask if they can contact some of the posters…” Respect the community Always operate from their point of view