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- 1. Longer term, relationship building, flexible Conversation (like a text), ‘in the now’ Serious networking site, showcase expertise Social Media for Small Business www.socialforsme.com
- 2. Visually driven. How to, events, snapshots, streaming Predominantly images, good for arts & crafts, interiors Opinions, insight & discussions Social Media for Small Business www.socialforsme.com
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- 6. Cover photo Profile photo Social Media for Small Business www.socialforsme.com
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- 11. 50% users log in daily 800 MILLION active users 450 million mobile users 25% of all visits leaving Facebook go to an entertainments site Average user has 130 friends Social Media for Small Business www.socialforsme.com 2nd most popular site on the internet (after Google) UK users: 52% female 48% male 250 million photos uploaded daily 2.7 BILLION likes/comment s made each day 500 MILLION hours spent on FB (UK) every month Average ‘session’ is 22 minutes 25 – 34 yr-olds dominate (26%) 45+ fastest growing (currently 22%) 1000 ‘likes’ needed to cross relevancy threshold 1 Facebook fan = 20 additional visits to your website over the 2nd largest course of a year referrer of traffic after Google 7% of all visits to a given website typically come from FB
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- 15. Avatar Header photo Social Media for Small Business www.socialforsme.com
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- 17. Max 140 characters Optimum 120 characters Shorten links Include pictures Social Media for Small Business www.socialforsme.com
- 18. Hashtags – started on Twitter, then spread observe the etiquette Research trends before jumping in Social Media for Small Business www.socialforsme.com
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- 48. Social Media for Small Business www.socialforsme.com 70 /20/10 rule 70% of the time Share helpful information (more often from others) to help your community tackle and conquer their most critical issues 20% of the time Engage in conversations with your community. Ask questions, seek guidance,reply to tweets, comment on posts from others 10% of the time Promote something you're doing. If you've been a good social media citizen on the first 90%, your community will be more receptive to these types of messages Don't just tell me to "Like" you - earn that "Like" with good content
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Editor's Notes
- http://www.internetlivestats.com/watch/twitter-users/
- Around 70% (source) of Google+ users are tech-savvy males who love sharing content about technology. This demographic typically consists of university students and young IT professionals. Evidently, businesses can expect some machismo going on, and a lot of geeky sharing – which means businesses who have a large demographic of either young adult males or tech-savvy inclinations (or both) can likewise expect to delve into a potentially huge and active following in Google+ there’s a problem with the Google+ numbers - not all registered users are actively participating in the Google+ community, and many of them are spending less and less time sharing on Google+ from the first time they sign up. Google is dead serious about Google+, and so the company is going out of its way to incorporate everything it can into the social media sharing tool. The assets Google has been stuffing into Google+ are as numerous as they are valuable for social media marketing. YouTube videos, Search Plus Your World, the +1 button, – these are just some of the products and services that Google is packing into Google+. Businesses can leverage all of these services to bolster their online presence and authority through one platform: Google+. Google+’s Circles makes it easier to segregate followers and contacts – a business’ target market. Businesses can categorize specific demographics or separate leads that qualify for special promotions. Google+ allows a single contact to be in multiple Circles too. Circles makes it far easier to launch targeted campaigns to specific lead segments. Another noteworthy feature is Google+’s Hangouts. For social media marketing purposes, a Hangouts session can become an informal, private webinar-type event that includes live video streaming and even supports Google Translate. And of course, there is extensive rel=”author” and rel=”publisher” attribution going on. Google+ made it easier for businesses and business owners to verify that they wrote or crafted specific content around the web, which significantly helps build authority and online presence.
- Step 9: Set up a social media policy We have all witnessed some social media faux pas in the past. One of my favourites was a Red Cross employee’s tweet that accidentally ended up on the @RedCross account. The tweet on the @RedCross account said that she was drinking and #gettngslizzerd at work. Red Cross responded well saying “we’ve deleted the tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.” This was well received by their fans and followers receiving donations and some more beer to replenish their stock! Your social media policy is there to help stop these faux pas and ensure your employees talk about your organisation in a clear, useful, honest and consistent way, matching the policies and strategy of the organisation. All employees who are likely to contribute or create content related to the organisation with social media sites, websites, blogs, forums or any platform which can be shared publicly via the Internet should be trained. There are a large number of articles on the Web about social media policy – some are listed below. From a very top level point of view, a social media policy should cover the following points: Stating who the social media policy applies to, such as employees, assigned workers, and third parties performing services on behalf of the organisation (i.e. contractors/freelancers). Reminding the employees to understand any employment agreements, contracts or communication policies already in existence. This includes copyright, privacy and other applicable rules or regualtions Define social media to include all forms of multi-media, social networking websites, blogs or any other digital content sharing service is covered within the policy Set clear guidelines on how confidential information should not be used or published via social media Request employees use a disclaimer or their opinions to those of the organisation when referring to the organisation Make clear that any postings from employees from personal accounts should not include any logos or trademarks unless permission has been granted Employees are not permitted to create their own pages, accounts or profiles using the branding or organisations name or slogans which could be misinterpreted as an official page by the public The organisation reserves the right to request that specific subjects are avoided or that individual posts can be removed if deemed unacceptable or inappropriate