Summary<br />
Summary<br />Viral Loops create exponential growth<br />
Summary<br />Viral Loops create exponential growth<br />
Summary<br />Viral Loops create exponential growth<br />This is a good<br />problem<br />
Summary<br />Viral Loops create exponential growth<br />Viral Loops are cheap<br />
Summary<br />Viral Loops create exponential growth<br />Viral Loops are cheap<br />
Summary<br />Viral Loops create exponential growth<br />Viral Loops are cheap<br />Viral Loops must be built into your pro...
Introduction<br />What is a Viral Loop?<br />
Viral Loop:<br />A self-fueling action loop thatdrives users to create more users.<br />
Example:<br />
Example:<br />Not Viral: please come to my party.<br />
Example:<br />Not Viral: please come to my party.<br />Marketing 1.0<br />
Example:<br />Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!<br />
Example:<br />Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!<br />Viral Ma...
Example:<br />Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!<br />Not a Lo...
Viral Loop:<br />A self-fueling action loop thatdrives users to create more users,which increase engagement ofexisting use...
Example:<br />Viral Loop: Now that all my friends are here, this party is even more awesome. I’m going to invite more!<br />
Example:<br />Viral Loop: Now that all my friends are here, this party is even more awesome. I’m going to invite more!<br ...
Is This A New Thing?<br />
Is This A New Thing?<br />No.<br />
Is This A New Thing?<br />All social memes areViral Loops.<br />
Is This A New Thing?<br />
Is This A New Thing?<br />
Is This A New Thing?<br />
Is This A New Thing?<br />It’s still viraleven when transmittedvia town crier.<br />
Viral Loops Are:<br />
Viral Loops Are:<br />Self-Spreading<br />
Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />
Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />You trust your friends<br />
Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />You trust your friends<br />You want to...
Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />You trust your friends<br />You want to...
Viral Loops Are:<br />Inexpensive<br />
Viral Loops Are:<br />Inexpensive<br />Cost = Almost Zero<br />
Viral Loops Are:<br />Inexpensive<br />Cost of Acquisition<br />
Viral Loops Are:<br />
Viral Loops Are:<br />Initial Cost of Acquisitionis high per person.<br />It drops to almost zero over time.<br />
Viral Loops Are:<br />Exponential<br />
Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />
Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />2 x 2 = 4<br />
Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />2 x 2 = 4<br />4 x 4 = 16<br />
Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />2 x 2 = 4<br />4 x 4 = 16<br />You’re smart an...
Ok, so all of that is great, buthow do they work?<br />
4 Stages<br />
4 Stages<br />
Stage 1: Attract<br />On Ramps<br />
Stage 1: Attract<br />On Ramps<br />Active:<br />
Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family</li></li></ul><li>Stage 1: Attract<br />On Ram...
Interrupt and Annoy</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family
Interrupt and Annoy
Ad Words</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family
Interrupt and Annoy
 Ad Words
Early stages may require desperate measures</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br />
Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)</li></li></ul><li>Stage 1: Attract<br />On ...
Be an Expert</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
Be an Expert
Reviews</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
Be an Expert
Reviews
Word of Mouse</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
Be an Expert
Reviews
Word of Mouse</li></ul>Congratulations, you went viral!<br />
Stage 2: Capture<br />Engagement<br />
Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful</li></li></ul><li>Stage 2: Capture<br />Engagement<br /><...
It just works</li></li></ul><li>Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful
It just works
Beware Off Ramps</li></li></ul><li>Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful
It just works
Beware Off Ramps
 I don’t get it
 It’s broken
 You’re annoying me</li></li></ul><li>Stage 3: Spread<br />Sharing<br />
Stage 3: Spread<br />Sharing<br /><ul><li>Easy to share</li></li></ul><li>Stage 3: Spread<br />Sharing<br /><ul><li>Easy t...
Obvious reasons </li></li></ul><li>Stage 4: Grow<br />Engagement<br />
Stage 4: Grow<br />Engagement<br /><ul><li>Multiplier effect</li></li></ul><li>Stage 4: Grow<br />Engagement<br /><ul><li>...
Use Drives Use</li></li></ul><li>Stage 4: Grow<br />Engagement<br /><ul><li>Multiplier effect
Use Drives Use</li></ul>Important!<br />
4 Stages<br />
Examples<br />
Examples<br />Ebay<br />
Examples<br />Ebay<br />Attract: extremely strong<br />
Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />
Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />
Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />Grow: nothing...
Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />Grow: nothing...
Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />Grow: nothing...
Examples<br />Twitter<br />
Examples<br />Twitter<br />Attract: moderately strong<br />
Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />
Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />
Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<b...
Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<b...
Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<b...
Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<b...
Examples<br />Facebook<br />
Examples<br />Facebook<br />Attract: strong<br />
Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />
Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />Spread: strong<br />
Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />Spread: strong<br />Grow: extremely strong<br />
Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />Spread: strong<br />Grow: extremely strong<br />One ...
Time To Get Rich<br />
Time To Get Rich<br />
Build a Viral Loop<br />
Build a Viral Loop<br />Plan Your Loop First<br />
Build a Viral Loop<br />Plan Your Loop First<br />Build Product Second<br />
Build a Viral Loop<br />Plan Your Loop First<br />Build Product Second<br />
Build a Viral Loop<br />Phase 1: Attract<br />
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign ...
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign ...
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign ...
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign ...
Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign ...
Build a Viral Loop<br />Phase 2: Capture<br />
Build a Viral Loop<br />Phase 2: Capture<br />Simple<br />
Build a Viral Loop<br />Phase 2: Capture<br />Simple<br />Immediately Useful<br />
Build a Viral Loop<br />Phase 2: Capture<br />Simple<br />Immediately Useful<br />It just works<br />
Build a Viral Loop<br />Phase 2: Capture<br />A simple, usable, stable app is much better than a complex, hard, buggy one<...
Build a Viral Loop<br />Phase 2: Capture<br />A simple, usable, stable app is much better than a complex, hard, buggy one<...
Build a Viral Loop<br />Phase 2: Capture<br />A simple, usable, stable app is much better than a complex, hard, buggy one<...
Build a Viral Loop<br />Phase 3: Spread<br />
Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />
Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />Reasons for sharing<br />
Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />Reasons for sharing<br />Direct rewards (Dropbox)<br />
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Viral Loops: Making Self-Marketing Apps

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An overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application.

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Viral Loops: Making Self-Marketing Apps

  1. 1.
  2. 2. Summary<br />
  3. 3. Summary<br />Viral Loops create exponential growth<br />
  4. 4. Summary<br />Viral Loops create exponential growth<br />
  5. 5. Summary<br />Viral Loops create exponential growth<br />This is a good<br />problem<br />
  6. 6. Summary<br />Viral Loops create exponential growth<br />Viral Loops are cheap<br />
  7. 7. Summary<br />Viral Loops create exponential growth<br />Viral Loops are cheap<br />
  8. 8. Summary<br />Viral Loops create exponential growth<br />Viral Loops are cheap<br />Viral Loops must be built into your product<br />
  9. 9.
  10. 10.
  11. 11. Introduction<br />What is a Viral Loop?<br />
  12. 12. Viral Loop:<br />A self-fueling action loop thatdrives users to create more users.<br />
  13. 13. Example:<br />
  14. 14. Example:<br />Not Viral: please come to my party.<br />
  15. 15. Example:<br />Not Viral: please come to my party.<br />Marketing 1.0<br />
  16. 16. Example:<br />Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!<br />
  17. 17. Example:<br />Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!<br />Viral Marketing<br />
  18. 18. Example:<br />Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!<br />Not a Loop Yet<br />
  19. 19. Viral Loop:<br />A self-fueling action loop thatdrives users to create more users,which increase engagement ofexisting users.<br />
  20. 20. Example:<br />Viral Loop: Now that all my friends are here, this party is even more awesome. I’m going to invite more!<br />
  21. 21. Example:<br />Viral Loop: Now that all my friends are here, this party is even more awesome. I’m going to invite more!<br />Now it’s a loop<br />
  22. 22. Is This A New Thing?<br />
  23. 23. Is This A New Thing?<br />No.<br />
  24. 24. Is This A New Thing?<br />All social memes areViral Loops.<br />
  25. 25. Is This A New Thing?<br />
  26. 26. Is This A New Thing?<br />
  27. 27. Is This A New Thing?<br />
  28. 28. Is This A New Thing?<br />It’s still viraleven when transmittedvia town crier.<br />
  29. 29. Viral Loops Are:<br />
  30. 30. Viral Loops Are:<br />Self-Spreading<br />
  31. 31. Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />
  32. 32. Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />You trust your friends<br />
  33. 33. Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />You trust your friends<br />You want to do what your friends do<br />
  34. 34. Viral Loops Are:<br />Self-Spreading<br />They use existing social mechanisms<br />You trust your friends<br />You want to do what your friends do<br />Telling your friends about something new makes you cool<br />
  35. 35. Viral Loops Are:<br />Inexpensive<br />
  36. 36. Viral Loops Are:<br />Inexpensive<br />Cost = Almost Zero<br />
  37. 37. Viral Loops Are:<br />Inexpensive<br />Cost of Acquisition<br />
  38. 38. Viral Loops Are:<br />
  39. 39. Viral Loops Are:<br />Initial Cost of Acquisitionis high per person.<br />It drops to almost zero over time.<br />
  40. 40. Viral Loops Are:<br />Exponential<br />
  41. 41. Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />
  42. 42. Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />2 x 2 = 4<br />
  43. 43. Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />2 x 2 = 4<br />4 x 4 = 16<br />
  44. 44. Viral Loops Are:<br />Exponential<br />1 person recruits 1 more person<br />2 x 2 = 4<br />4 x 4 = 16<br />You’re smart and can do math<br />
  45. 45. Ok, so all of that is great, buthow do they work?<br />
  46. 46. 4 Stages<br />
  47. 47. 4 Stages<br />
  48. 48. Stage 1: Attract<br />On Ramps<br />
  49. 49. Stage 1: Attract<br />On Ramps<br />Active:<br />
  50. 50. Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family
  51. 51. Interrupt and Annoy</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family
  52. 52. Interrupt and Annoy
  53. 53. Ad Words</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Active:<br /><ul><li>Friends and Family
  54. 54. Interrupt and Annoy
  55. 55. Ad Words
  56. 56. Early stages may require desperate measures</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br />
  57. 57. Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
  58. 58. Be an Expert</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
  59. 59. Be an Expert
  60. 60. Reviews</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
  61. 61. Be an Expert
  62. 62. Reviews
  63. 63. Word of Mouse</li></li></ul><li>Stage 1: Attract<br />On Ramps<br />Passive:<br /><ul><li>Search Engines (SEO)
  64. 64. Be an Expert
  65. 65. Reviews
  66. 66. Word of Mouse</li></ul>Congratulations, you went viral!<br />
  67. 67. Stage 2: Capture<br />Engagement<br />
  68. 68. Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful</li></li></ul><li>Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful
  69. 69. It just works</li></li></ul><li>Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful
  70. 70. It just works
  71. 71. Beware Off Ramps</li></li></ul><li>Stage 2: Capture<br />Engagement<br /><ul><li>Immediately useful
  72. 72. It just works
  73. 73. Beware Off Ramps
  74. 74. I don’t get it
  75. 75. It’s broken
  76. 76. You’re annoying me</li></li></ul><li>Stage 3: Spread<br />Sharing<br />
  77. 77. Stage 3: Spread<br />Sharing<br /><ul><li>Easy to share</li></li></ul><li>Stage 3: Spread<br />Sharing<br /><ul><li>Easy to share
  78. 78. Obvious reasons </li></li></ul><li>Stage 4: Grow<br />Engagement<br />
  79. 79. Stage 4: Grow<br />Engagement<br /><ul><li>Multiplier effect</li></li></ul><li>Stage 4: Grow<br />Engagement<br /><ul><li>Multiplier effect
  80. 80. Use Drives Use</li></li></ul><li>Stage 4: Grow<br />Engagement<br /><ul><li>Multiplier effect
  81. 81. Use Drives Use</li></ul>Important!<br />
  82. 82. 4 Stages<br />
  83. 83. Examples<br />
  84. 84. Examples<br />Ebay<br />
  85. 85. Examples<br />Ebay<br />Attract: extremely strong<br />
  86. 86. Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />
  87. 87. Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />
  88. 88. Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />Grow: nothing. Nada. Zilch.<br />
  89. 89. Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />Grow: nothing. Nada. Zilch.<br />Maybe this is their problem<br />
  90. 90. Examples<br />Ebay<br />Attract: extremely strong<br />Capture: extremely strong<br />Spread: very weak<br />Grow: nothing. Nada. Zilch.<br />Maybe this is their problem<br />They should be Groupon<br />
  91. 91. Examples<br />Twitter<br />
  92. 92. Examples<br />Twitter<br />Attract: moderately strong<br />
  93. 93. Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />
  94. 94. Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />
  95. 95. Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<br />
  96. 96. Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<br />Grow: moderate<br />
  97. 97. Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<br />Grow: moderate<br />Off Ramp: too much noise<br />
  98. 98. Examples<br />Twitter<br />Attract: moderately strong<br />Capture: strong<br />Very few off ramps<br />Spread: moderate<br />Grow: moderate<br />Off Ramp: too much noise<br />Use Kills Use<br />
  99. 99. Examples<br />Facebook<br />
  100. 100. Examples<br />Facebook<br />Attract: strong<br />
  101. 101. Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />
  102. 102. Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />Spread: strong<br />
  103. 103. Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />Spread: strong<br />Grow: extremely strong<br />
  104. 104. Examples<br />Facebook<br />Attract: strong<br />Capture: strong<br />Spread: strong<br />Grow: extremely strong<br />One of the best examples of UDU<br />
  105. 105. Time To Get Rich<br />
  106. 106. Time To Get Rich<br />
  107. 107. Build a Viral Loop<br />
  108. 108. Build a Viral Loop<br />Plan Your Loop First<br />
  109. 109. Build a Viral Loop<br />Plan Your Loop First<br />Build Product Second<br />
  110. 110. Build a Viral Loop<br />Plan Your Loop First<br />Build Product Second<br />
  111. 111. Build a Viral Loop<br />Phase 1: Attract<br />
  112. 112. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />
  113. 113. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />
  114. 114. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign up is a big Off Ramp<br />
  115. 115. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign up is a big Off Ramp<br />Use Facebook Connect, etc.<br />
  116. 116. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign up is a big Off Ramp<br />Use Facebook Connect, etc.<br />Free<br />
  117. 117. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign up is a big Off Ramp<br />Use Facebook Connect, etc.<br />Free<br />Payment is an Off Ramp<br />
  118. 118. Build a Viral Loop<br />Phase 1: Attract<br />Make your usefulness obvious<br />Sign up should be insanely easy<br />Sign up is a big Off Ramp<br />Use Facebook Connect, etc.<br />Free<br />Payment is an Off Ramp<br />Convince them, then let them pay for more<br />
  119. 119. Build a Viral Loop<br />Phase 2: Capture<br />
  120. 120. Build a Viral Loop<br />Phase 2: Capture<br />Simple<br />
  121. 121. Build a Viral Loop<br />Phase 2: Capture<br />Simple<br />Immediately Useful<br />
  122. 122. Build a Viral Loop<br />Phase 2: Capture<br />Simple<br />Immediately Useful<br />It just works<br />
  123. 123. Build a Viral Loop<br />Phase 2: Capture<br />A simple, usable, stable app is much better than a complex, hard, buggy one<br />
  124. 124. Build a Viral Loop<br />Phase 2: Capture<br />A simple, usable, stable app is much better than a complex, hard, buggy one<br />Most people get this wrong.<br />
  125. 125. Build a Viral Loop<br />Phase 2: Capture<br />A simple, usable, stable app is much better than a complex, hard, buggy one<br />So will you.<br />
  126. 126. Build a Viral Loop<br />Phase 3: Spread<br />
  127. 127. Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />
  128. 128. Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />Reasons for sharing<br />
  129. 129. Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />Reasons for sharing<br />Direct rewards (Dropbox)<br />
  130. 130. Build a Viral Loop<br />Phase 3: Spread<br />Easy to share<br />Reasons for sharing<br />Direct rewards (Dropbox)<br />Inherent usefulness (Facebook)<br />
  131. 131. Build a Viral Loop<br />Phase 4: Grow<br />
  132. 132. Build a Viral Loop<br />Phase 4: Grow<br />Network effect<br />
  133. 133. Build a Viral Loop<br />Phase 4: Grow<br />Network effect<br />More people = more useful<br />
  134. 134. Build a Viral Loop<br />Phase 4: Grow<br />Network effect<br />More people = more useful<br />UDU: Use Drives Use<br />
  135. 135. Build a Viral Loop<br />Phase 4: Grow<br />Network effect<br />More people = more useful<br />UDU: Use Drives Use<br />This part is hard<br />
  136. 136. Worksheet:<br />Attract<br />Capture<br />Spread<br />Grow<br />
  137. 137. Worksheet:<br />Attract<br />Capture<br />Spread<br />Grow<br />Don’t build your app until you have compelling features in all four columns.<br />
  138. 138. Conclusion<br />Plan your loop, then your product<br />Cost of Acquisition<br />Word of Mouse<br />Use Drives Use<br />Eliminate Off Ramps<br />
  139. 139. Who the heck is this?<br />Josh Jeffryes<br />Creative Director at BusyEvent<br />www.busyevent.com<br />www.jjeffryes.com<br />Jjeffryes.blogspot.com<br />@jjeffryes<br />jjeffryes@gmail.com<br />Linkedin/jjeffryes<br />www.meetup.com/design<br />
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