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“Consumer sentiment is evolving as countries around the world
begin to reopen” McKinsey, June 5, 2020
“Survey: Korean consumer sentiment
during the coronavirus crisis”
McKinsey, June 2, 2020
“Best Practices for Marketing During and After COVID-19”
Likelihood to Purchase
Customer Lifecycle Status
Interest Cluster Discount Affinity
Likelihood to Churn
Predicted Conversion Range
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