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Market Analysis (Israel)
1. 2010 STKI Summit
ENTERPRISE 3.0:
LIQUID MODERNITY
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info
2. Take away my people and leave the factories,
and soon there will be grass growing on the
factory floors, but take away my factories
and leave my people, and soon we will have
bigger and better factories.
Andrew Carnegie
2
9. IT Markets in Israel ($K USD)
Value added
services
2007 marked the year when CIOs spend
more in integration , maintaining the old
and new development than in hardware or
software “products”
Hardware
Software
9
12. many more categories if “our” clients ask for them
1
2 • Pockets of excellence
3 – Users identified the need
4 for experts
5 – Most vendors are moving
6 or moved into the new
delivery model
All amounts in M $ USD
"It is not enough that I should succeed, others must fail“
Gore Vidal
12 12
13. Double-booking
Vendors commonly buy hardware, software and
services from other vendors .
This is why “totals” of vendor revenues is
higher than the total market values.
(Products are sold directly and thru several layers of partners)
13
14. TOP 9 IT Vendors in Israel
HP
Malam-Team
IBM
Matrix
Taldor
These 9 vendors either sell in all
Ness
Hardware, Software and Services
categories or they have extremely One
large market share in only part Microsoft
of the categories
Bynet
14 14
15. servers
blades
non-x64
x64
servers Hardware Categories
notebooks
desk Clients
others
STKI mixes manufacturers and vendors
disks in the hardware tiers because in Israel
storage
tapes manufacturers sell to organizations that
are not “global size enterprises” in
lan equipment several modes:
wan equipment networking Directly
VoIP equipment Through partners
Hybrid
departamental
Printer
personal
Special Purpouse (ATMs, Kiosks, etc)
computer room
Computer Supplies
miscelaneus
15
17. Hardware Market
2008 2009 2010 2011 2012
1,275.0 -17.96% 1,046.0 5.07% 1,099.0 8.28% 1,190.0 6.72% 1,270.0
HP Avaya Alexander Schneider All amounts in M $ USD
MALAM/TEAM
Oracle APPLE
IBM
NetApp dorcom
Cisco
LG F5
Bynet
Yael Software Alcatel
HarEl .
DELL Matrix Konica
Lexmark Toshiba
Taldor
LENOVO Samsung GlassHouse
Acer benefit
One1
EMET HILAN (We) Rittal
EMC ANKOR Enterasys
I.E.Mittwoch TripleC CCC Radware
Xerox Juniper ELAD
HDS DDN
17
18. IBM
HP
Servers
MALAM/TEAM
DELL IBM IBM IBM
HILAN (We) HP HP EMET
One1 DELL Oracle
EMET HP
Oracle I.E.Mittwoch
HarEl . Oracle
Bynet
MALAM/TEAM
TripleC
dorcom I.E.Mittwoch
Taldor X-64 non-X64
HarEl .
Yael
Matrix One1
X64 blades are This was the Year:
Oracle Taldor
ANKOR becoming the IBM Mainframe
benefit standard installations grew
ELAD
2008 2009 2010 2011 2012
165.0 -33.33% 110.0 4.55% 115.0 -21.74% 90.0 -16.67% 75.0 servers
x64
115.0 -20.00% 92.0 10.87% 102.0 12.75% 115.0 -21.74% 90.0 blades
70.0 -14.29% 60.0 -16.67% 50.0 4.00% 52.0 15.38% 60.0 non-x64
350.0 -25.14% 262.0 1.91% 267.0 -3.75% 257.0 -12.45% 225.0 totals
All amounts in M $ USD
18
19. Clients
HP
HP LENOVO
HP
LENOVO DELL
DELL
DELL MALAM/TEAM
LENOVO
LG HarEl .
LG Acer
Acer
Bynet APPLE
APPLE
Acer O T H E R S
Toshiba
Yael Software
O T H E R S One1
APPLE
Matrix
notebooks
Toshiba
desk
Taldor
O T H E R S
2008 2009 2010 2011 2012
200.0 -12.50% 175.0 5.71% 185.0 8.11% 200.0 2.50% 205.0 notebooks
230.0 -23.91% 175.0 -2.86% 170.0 2.94% 175.0 14.29% 200.0 desk
25.0 60.00% 40.0 87.50% 75.0 46.67% 110.0 others
430.0 -12.79% 375.0 5.33% 395.0 13.92% 450.0 14.44% 515.0 totals
19
25. Software Market
Microsoft
IBM Yael Software
Oracle EMC
EL AD Systems Smile 012
SAP Mcafee
SRL
Matrix Juniper Gstat
Top Group
Alcatel
CA Avaya
Netvision 013 Comsec
Aman Computers Incentive Solutions
Autofont I.E.Mittwoch
Symantec Otzar
Bezeq International SIT
Checkpoint
Comda Xioma Attunity
Taldor Consist Intentia IT Navigator
HP Gilon Advantech Qlikview
One1 HDS
Artis
MALAM/TEAM MSP benefit
Aviv Solut.
NESS NetApp F5
Centerity
Bynet PANORAMA Business Solutions
Enterasys
Mia (SAS)
SPL Cemax
Qlikview Kav Maarachot
REL Netwise
Ashbal PNMSoft
VMWARE
MAGIC ISRAEL Sapiens Prodware
Radware
25
26. System Software IBM
Oracle
Microsoft Microsoft
Aman
Oracle Yael
VMWARE
Operating and Microsoft One1
IBM
virtualization SPL
HP IBM
HILAN (+We) systems SAP
NESS
Bynet
SPL
Middleware EL AD
Matrix
One1 One1 SRL
DBMS Attunity
benefit Taldor
Yael
Magic
Taldor EL AD
Taldor
EL AD
2008 2009 2010 2011 2012
80.0 -6.25% 75.0 -6.67% 70.0 -7.14% 65.0 -7.69% 60.0 operating systems
50.0 -4.00% 48.0 8.33% 52.0 5.77% 55.0 3.64% 57.0 data bases
50.0 -20.00% 40.0 12.50% 45.0 15.56% 52.0 44.23% 75.0 middleware
40.0 -5.00% 38.0 5.26% 40.0 10.00% 44.0 9.09% 48.0 output mgmt
220.0 -8.64% 201.0 2.99% 207.0 4.35% 216.0 11.11% 240.0 totals
All amounts in M $ USD
26
28. IT Management Software
CA
Service
Symantec Enterprise
System IBM
desk
EMC Management Matrix
HDS BMC
CA
HP
NetApp
Matrix Symantec
BMC Checkpoint IBM Oracle
HP Symantec Ankor Aman
IBM Mcafee One1 Centerity
CA
Consist Glasshouse NESS
Juniper
One1 Consist
IBM Taldor
Bynet
Taldor Microsoft Yael EL AD
Symantec Cisco
EL AD Taldor
Netwise Radware One1
EL AD Storage/ backup/dedup Netwise
Security
Software
28
30. Cont: Information Management Software
IBM
SPL
Microsoft BI / MDM/ ETL
Microsoft
Oracle
IBM
SAP
SAP
MAGIC One1
Sapiens Taldor
Matrix Yael
EL AD
One1
EL AD PORTAL &
COLLABORATION
DEVELOPMENT AND
MODELING
30
32. Business Applications
SAP Oracle
Document IBM/Yael
Oracle Microsoft Management / ECM
Matrix Taldor NESS
Ashbal Alcatel Top Group
One1 Salesforce
ERP One1
Artis
SIT
Intentia SAP MALAM/TEAM
IT Navigator
Microsoft
EL AD Systems
Matrix
Aviv Solut.
Gstat Otzar /Aman
Kav Maarachot CRM & call center
Yael Software
Taldor Xioma
Business Solutions
Xioma
Cemax Taldor
Yael
Bynet
Prodware
Netwise
32
33. Testing Software
HP
IBM
Matrix
Aman
Top Group
2008 2009 2010 2011 2012
25.0 -20.00% 20.0 15.00% 23.0 21.74% 28.0 21.43% 34.0
All amounts in M $ USD
33
34. Value Added Categories
Application Related IT Training/ Hatmaa
IT Consulting/
Infrastructure Related Data Center Environment
Analysts
Management/ Performance/ BI Printing
VoIP
Hardware Maintenance
Hardware/Networking infrastructure Projects/ Governance & Risk Management Governance, Risk
Security and Regulation
Infrastructure/ System
Application/ SOA Integration "off site" data center
Project Services BPO services
Q/A & Testing
call center
Project Management Office
help desk
Complete outsourcing
web/ portal/mobile Outsourcing
application outsourcing
core
infrastructure outsourcing
ERP
cloud computing
CRM
cloud computing (applications)
knowledge management
Development cloud computing (development)
.NET
open source/java
storage
mainframe
DBA
BI/DW
project contractors staff augmentation
Migrations/ GIS/ others
long-term
temps
34
35. Value Added Services Market
2008 2009 2010 2011 2012
2,530.0 -9.29% 2,295.0 15.16% 2,643.0 8.17% 2,859.0 11.37% 3,184.0
Matrix
MALAM/TEAM
IBM
NESS
HP
Taldor
One1
Aman
Yael Software
All amounts in M $ USD
35
36. Cont: Value Added Services
1 2 3 4 5
Matrix Aviv Solut. Ergo SecOz
MALAM/TEAM EMC Orantech Tulip
HighView Vision BI Blink
IBM
Libi Tech Kav Maarachot Activeview
NESS
SEKER benefit OIC
HP BitPlus Dortal
SIT
Taldor MATAN Ron Gabi
Xioma
One1 Top Group Proceed Rozental Avi
Aman Eternity ROM Neway
Yael Software TopIT PZ Projects
BDO
Automazia Strauss Ratio
Avnet
BI-pro Data Cube
HILAN (+We) Mateor
Business Solutions Digidoc
I.E.Mittwoch Salesforce
Afarsec niTeo
Calanit Carmon Bugsec
Byon Normative
EMET Deloitte
CommIT Pareto
HarEl Comp.
Bynet DorIT
Tefen
IT Solutions
SQLink Hacktics
NewAge ITIL Consulting
Advantech
Point of View Luria
EL AD Systems
YANA Group ManofIT
Blat-Lapidot Nihulim
Business & Decisions
36
37. IT Consultants & Analysts
Strauss
OIC
Blat-Lapidot
Ergo
Orantech
Tulip Application
Ron Gabi Related
Top Group
BDO
Yael Software
SRL
Consist
Other Consultants
2008 2009 2010 2011 2012
20.0 -25.00% 15.0 33.33% 20.0 35.00% 27.0 11.11% 30.0 Application Related
25.0 -20.00% 20.0 0.00% 20.0 35.00% 27.0 11.11% 30.0 Infrastructure Related
30.0 -16.67% 25.0 20.00% 30.0 6.67% 32.0 9.38% 35.0 Management/
75.0 -20.00% 60.0 16.67% 70.0 22.86% 86.0 10.47% 95.0 totals
All amounts in M $ USD
37 37
38. Cont: consulting / analysts
Gilon
Infrastructure
Methoda
Related
Accenture
Mateor
IBM
GlassHouse
Aman Management /
Methoda
HMS Performance/ BI
Mind-U
Eternity
NESS
Point of View
IBM
Consist
Aman NESS
EL AD Systems Yael Softw are
CommIT BitPlus
DorIT HighView
Dortal Libi Tech
Rozental Avi Strauss
Yael Software SRL
Bynet Netw ise
Consist Bynet
BDO BDO
niTeo
Other Consultants
Top Group
BI-pro
Other Consultants
38
39. IBM
hardware/ networking/infrastructure /DRP/ MALAM/TEAM
Bynet
management & maintenance EMET
GlassHouse
HILAN (+We)
IBM HP
I.E.Mittwoch
HP
Hardware/Networking/ Matrix
MALAM/TEAM
DRP/ Infra Projects Bezeq International
I.E.Mittwoch Taldor
Bynet Hardware Aman
EMET Maintenance HDS
Taldor NESS
EMC Yael
Yael Software One1
Byon
One1
CommIT
Matrix
DorIT
2008 2009 2010 2011 2012
Hardware Maintenance
160.0 -6.25% 150.0 0.00% 150.0 0.00% 150.0 0.00% 150.0
Hardware/Networking
105.0 -9.52% 95.0 5.26% 100.0 20.00% 120.0 8.33% 130.0 infrastructure Projects/
All amounts in M $ USD
39 39
40. Special integration services
Matrix
HILAN (+We)
MALAM/TEAM
HP Application
One1 Infrastructure /
Taldor virtualization
Bynet
Calanit Carmon
IBM
NESS
benefit
Consist
SRL
Yael Software
EL AD Systems
2008 2009 2010 2011 2012
120.0 16.67% 140.0 14.29% 160.0 3.13% 165.0 7.88% 178.0 Infrastructure/
50.0 -40.00% 30.0 16.67% 35.0 11.43% 39.0 7.69% 42.0 Application/ SOA
170.0 0.00% 170.0 14.71% 195.0 4.62% 204.0 7.84% 220.0 total
All amounts in M $ USD
40
41. TRAINING and HATMAA
Matrix • Training, assimilation,
NESS
MALAM/TEAM
implementation, rollout,etc:
EL AD Systems are change management processes.
Taldor
One1
• Change management that
YANA Group
helps users change working
Netwise processes.
Automazia
• HATMAA: is the measurement of
the change process success.
2008 2009 2010 2011 2012
100.0 -10.00% 90.0 5.56% 95.0 5.26% 100.0 4.00% 104.0
All amounts in M $ USD
41
42. Testing Q/A & PMO Services
Matrix Matrix
MALAM/TEAM Methoda
NESS Q/A &
Xioma
Tesnet Testing One1
Tescom MATAN
Software Testing & PMO
Mertens Hoffman Orantech
Outsourcing: An Idea Netwise
Calanit Carmon
Whose Time Has Come? Neway
Taldor
Top Group PZ Projects
One1 Project BDO
Netwise Management Tefen
EL AD Systems Office
2008 2009 2010 2011 2012
240.0 -10.42% 215.0 13.95% 245.0 2.04% 250.0 2.00% 255.0 Q/A & Testing
20.0 -10.00% 18.0 38.89% 25.0 40.00% 35.0 20.00% 42.0 Project Management Office
42
44. Advantech
MALAM/TEAM
Cont Development Services IBM
NESS
Matrix One1
Portal/ web /mobile MALAM/TEAM Matrix
Advantech
Netwise ERP HP
Taldor
Yael
Matrix IBM
Taldor
ewave HP
Mertens Hoffman
Taldor NESS
Aman
One1 Sensecom
Aviv Solut.
One1
IBM Tata
Gilon
MALAM/TEAM CRM & SIT
Yael
Bynet call Kav Maarachot
Aman
center ManofIT
NESS SIT
Consist ManofIT HMS
BeyondIT Prodware
HP
Netwise xact
Aman
Blat-Lapidot EL AD
Blink
IT Navigator BeyondIT
SRL
Luria Top Group
EL AD
44
45. Cont Development Services
Yael
NESS
1 2
Gilon Yael Software
Top Group BI/DW/ETL OPISOFT Business & Decisions
EL AD IBM Vision BI
MALAM/TEAM Consist HP
Matrix Eternity
Point of View
HighView
Xioma Ergo
One1
One1 Aman
NESS
HP BI-pro
Matrix
knowledge Top Group
IBM Advantech
management TopIT
Taldor / ECM Gstat
Activeview
SRL/Nihulim HMS
Taldor
SRL
Business Solutions Ratio
MALAM/TEAM
Ergo Data Cube
I.E.Mittwoch
ROM Libi Tech Normative
Byon Pareto
Digidoc EL AD Systems
45
46. Governance, risk, security …..
Security:
Hwre, sftr and services
run over 5% average of
IT budgets
2008 2009 2010 2011 2012
Governance & Risk
35.0 42.86% 50.0 50.00% 75.0 9.33% 82.0 9.76% 90.0 Management (also BCP)
95.0 -10.53% 85.0 11.76% 95.0 8.42% 103.0 6.80% 110.0 Security
46
47. Governance, risk, security …..
Bynet
MALAM/TEAM MALAM/TEAM
Matrix Governance Taldor Security
& Risk EMET
IBM
Management 2Bsecure
Gilon integration &
auditing
Bezeq International service
HMS Netvision
Bugsec One1
Deloitte NewAge
Aman
BDO Comsec
Matrix
Comsec BDO
IBM
NESS I.E.Mittwoch Avnet
Taldor HILAN (+We)
Avnet
Accounting Firms
ITIL Consulting
NESS
SecOz
Comda
Orantech
HP
Proceed
ewave
Tulip Comsec
Yael Software Afarsec
Hacktics
BDO
EL AD Systems
47
48. Special Project Services
Bezeq International
Alexander Sneider
IT Navigator
Bynet
DATA CENTER
IBM
IBM VoIP
Design Bynet
Malam Team /Implentation
I.E.Mittwoch
Aman MALAM/TEAM
Taldor Taldor
2008 2009 2010 2011 2012
50.0 -20.00% 40.0 25.00% 50.0 40.00% 70.0 28.57% 90.0 Data Center Environment
40.0 -25.00% 30.0 16.67% 35.0 14.29% 40.0 12.50% 45.0 Printing
40.0 -12.50% 35.0 28.57% 45.0 22.22% 55.0 27.27% 70.0 VoIP
48
50. All OUTSOURCING categories
HP
NESS
MALAM/TEAM
IBM
infrastructure
Automazia Complete application outsourcing/
One1 outsourcing outsourcing managed
services
Aman
Matrix
Bynet
Yael Software
EL AD Systems
Taldor
Gilon
Top Group
SIT
Netwise
50