SlideShare a Scribd company logo

Nestle's Social Media Disaster 2010

•Download as PPTX, PDF•
•
MarketingCavalry.com
MarketingCavalry.com

A chronology of a PR disaster for Nestle, driven by social media.

Business
1 of 16
  A social media nightmare in Nestlé's Easter basket How a Social Media backlash impacted a global food giant.
What are we talking about? Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. What follows is a chronology: NOT of commercialization but of a public relations and market nightmare for a global company. If your company values its brands and consumer relationships and you don’t have a rapid social media recovery strategy, please learn from the following . . .
March 17, 2010 Greenpeace accuses Nestle of contributing to de-forestation as a result of its choice of palm-oil suppliers in Indonesia http://www.greenpeace.org/usa/
March 17, 2010 Orangutans are threatened by the deforestation . . . Not good news for the folks in marketing. 
March 17-28, 2010 68related YouTube videos attract 1.2 Million views. http://www.youtube.com/results?search_query=nestle+palm+oil&search_type=&aq=f
March 17, 2010 Collateral Greenpeace videos are tagged with message about Nestle palm oil policy1.1 Million Views (as of 3/28/10) http://www.youtube.com/watch?v=odI7pQFyjso
March 17-28, 2010 Nestlé's Facebook Page is overwhelmed with negative comments
March 17-28, 2010 Nestlé's Facebook Page is overwhelmed with more negative comments
March 19, 2010 Nestlé responds with a web site statement that says supplier was terminated
March 29, 2010 Social Media community remains skeptical
March 29, 2010 Negative Twitter comments re: “Nestle Palm Oil” appear every 15 minutes
March 29, 2010 The Wall Street Journal picks up the story . . .
So, let’s look at the scoreboard 1 week before the Easter holiday in the US 1.2 Million Negative YouTube Videos 95,000 Nestle Facebook fans seeing negative messages Negative Twitter Tsunami The Wall Street Journal is spreading the story 1 week before the Easter holiday in the US
So what do we learn? If you’re an iconic brand, don’t underestimate social media as a shaper of your brand. If you’re an iconic brand, establish a 360 best practices perspective TODAY. Have a rapid response plan in place to deal with social media. Don’t mess with Orangutans
Want to talk? We love this stuff. We like avoiding problems even more. MarketingCavalry.com Jim Kaczkowski Contact@marketingcavalry.com
We are “pro-orangutan”

Recommended

Greenpeace vs Nestle Kit Kat social influence case study
Greenpeace vs Nestle Kit Kat social influence case studyGreenpeace vs Nestle Kit Kat social influence case study
Greenpeace vs Nestle Kit Kat social influence case studyTiphereth Gloria
 
Nestle vs greenpeace.
Nestle vs greenpeace.Nestle vs greenpeace.
Nestle vs greenpeace.Néstor González
 
Greenpeace vs Nestle
Greenpeace vs NestleGreenpeace vs Nestle
Greenpeace vs Nestleoreshetn
 
Crisis de reputación on-line. Caso Nestlé-Greenpeace
Crisis de reputación on-line. Caso Nestlé-GreenpeaceCrisis de reputación on-line. Caso Nestlé-Greenpeace
Crisis de reputación on-line. Caso Nestlé-GreenpeaceVioleta González Bermúdez
 
Facebook & Cambridge Data Analytica Scandal
Facebook & Cambridge Data Analytica ScandalFacebook & Cambridge Data Analytica Scandal
Facebook & Cambridge Data Analytica ScandalMohit Mahajan
 
Facebook Scandal
Facebook Scandal Facebook Scandal
Facebook Scandal Marina Ratton
 
Cancel Culture: You Can Run But You Can't Hide
Cancel Culture: You Can Run But You Can't HideCancel Culture: You Can Run But You Can't Hide
Cancel Culture: You Can Run But You Can't HideFalcon.io
 
Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesElisha Tan
 

Recommended

Greenpeace vs Nestle Kit Kat social influence case study
Greenpeace vs Nestle Kit Kat social influence case studyGreenpeace vs Nestle Kit Kat social influence case study
Greenpeace vs Nestle Kit Kat social influence case studyTiphereth Gloria
 
Nestle vs greenpeace.
Nestle vs greenpeace.Nestle vs greenpeace.
Nestle vs greenpeace.Néstor González
 
Greenpeace vs Nestle
Greenpeace vs NestleGreenpeace vs Nestle
Greenpeace vs Nestleoreshetn
 
Crisis de reputación on-line. Caso Nestlé-Greenpeace
Crisis de reputación on-line. Caso Nestlé-GreenpeaceCrisis de reputación on-line. Caso Nestlé-Greenpeace
Crisis de reputación on-line. Caso Nestlé-GreenpeaceVioleta González Bermúdez
 
Facebook & Cambridge Data Analytica Scandal
Facebook & Cambridge Data Analytica ScandalFacebook & Cambridge Data Analytica Scandal
Facebook & Cambridge Data Analytica ScandalMohit Mahajan
 
Facebook Scandal
Facebook Scandal Facebook Scandal
Facebook Scandal Marina Ratton
 
Cancel Culture: You Can Run But You Can't Hide
Cancel Culture: You Can Run But You Can't HideCancel Culture: You Can Run But You Can't Hide
Cancel Culture: You Can Run But You Can't HideFalcon.io
 
Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesElisha Tan
 
Reny Social Media Strategy
Reny Social Media StrategyReny Social Media Strategy
Reny Social Media StrategyMustafa Othman
 
Digital Activism examples
Digital Activism examplesDigital Activism examples
Digital Activism examplesWelmoed Verhagen
 
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
 
Social Dilemmas
Social DilemmasSocial Dilemmas
Social Dilemmasdakgoalie
 
Social media audit
Social media auditSocial media audit
Social media auditArsalan Iqbal
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
Social Media Seminar PPT
Social Media Seminar PPTSocial Media Seminar PPT
Social Media Seminar PPTCousinNeal
 
Tesla social media audit
Tesla social media auditTesla social media audit
Tesla social media auditSydney Burns
 
Cambridge Analytica
Cambridge AnalyticaCambridge Analytica
Cambridge AnalyticaVaibhav Singh
 
Presentation on memes
Presentation on memesPresentation on memes
Presentation on memesShreya Pistulkar
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersBBDO
 
New media activism presentation
New media activism presentationNew media activism presentation
New media activism presentationNewMediaActivism
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceDRCC
 
Social Media and Hashtag Activism
Social Media and Hashtag ActivismSocial Media and Hashtag Activism
Social Media and Hashtag ActivismDamian Radcliffe
 
integrated communication plan .pptx
integrated communication plan .pptxintegrated communication plan .pptx
integrated communication plan .pptxSeezaJha1
 
5 greenpeace vs nestle petya
5 greenpeace vs nestle petya5 greenpeace vs nestle petya
5 greenpeace vs nestle petyaPetya Laleva
 
The dominos crisis hassan
The dominos crisis hassanThe dominos crisis hassan
The dominos crisis hassanHassan Maqbool
 
Nike,Inc. social media strategy
Nike,Inc. social media strategyNike,Inc. social media strategy
Nike,Inc. social media strategyGreter Gonzalez
 
Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan TemplateShannon Latta
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 
Nestle versus Greenpeace - KitKat 2010
Nestle versus Greenpeace - KitKat 2010Nestle versus Greenpeace - KitKat 2010
Nestle versus Greenpeace - KitKat 2010Farah i
 
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Leo Concepcion
 

More Related Content

What's hot

Reny Social Media Strategy
Reny Social Media StrategyReny Social Media Strategy
Reny Social Media StrategyMustafa Othman
 
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
 
Social Dilemmas
Social DilemmasSocial Dilemmas
Social Dilemmasdakgoalie
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
Social Media Seminar PPT
Social Media Seminar PPTSocial Media Seminar PPT
Social Media Seminar PPTCousinNeal
 
Tesla social media audit
Tesla social media auditTesla social media audit
Tesla social media auditSydney Burns
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersBBDO
 
New media activism presentation
New media activism presentationNew media activism presentation
New media activism presentationNewMediaActivism
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceDRCC
 
Social Media and Hashtag Activism
Social Media and Hashtag ActivismSocial Media and Hashtag Activism
Social Media and Hashtag ActivismDamian Radcliffe
 
integrated communication plan .pptx
integrated communication plan .pptxintegrated communication plan .pptx
integrated communication plan .pptxSeezaJha1
 
5 greenpeace vs nestle petya
5 greenpeace vs nestle petya5 greenpeace vs nestle petya
5 greenpeace vs nestle petyaPetya Laleva
 
The dominos crisis hassan
The dominos crisis hassanThe dominos crisis hassan
The dominos crisis hassanHassan Maqbool
 
Nike,Inc. social media strategy
Nike,Inc. social media strategyNike,Inc. social media strategy
Nike,Inc. social media strategyGreter Gonzalez
 
Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan TemplateShannon Latta
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 

What's hot (20)

Reny Social Media Strategy
Reny Social Media StrategyReny Social Media Strategy
Reny Social Media Strategy
 
Digital Activism examples
Digital Activism examplesDigital Activism examples
Digital Activism examples
 
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...
 
Social Dilemmas
Social DilemmasSocial Dilemmas
Social Dilemmas
 
Social media audit
Social media auditSocial media audit
Social media audit
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
Social Media Seminar PPT
Social Media Seminar PPTSocial Media Seminar PPT
Social Media Seminar PPT
 
Tesla social media audit
Tesla social media auditTesla social media audit
Tesla social media audit
 
Cambridge Analytica
Cambridge AnalyticaCambridge Analytica
Cambridge Analytica
 
Presentation on memes
Presentation on memesPresentation on memes
Presentation on memes
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media Influencers
 
New media activism presentation
New media activism presentationNew media activism presentation
New media activism presentation
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellence
 
Social Media and Hashtag Activism
Social Media and Hashtag ActivismSocial Media and Hashtag Activism
Social Media and Hashtag Activism
 
integrated communication plan .pptx
integrated communication plan .pptxintegrated communication plan .pptx
integrated communication plan .pptx
 
5 greenpeace vs nestle petya
5 greenpeace vs nestle petya5 greenpeace vs nestle petya
5 greenpeace vs nestle petya
 
The dominos crisis hassan
The dominos crisis hassanThe dominos crisis hassan
The dominos crisis hassan
 
Nike,Inc. social media strategy
Nike,Inc. social media strategyNike,Inc. social media strategy
Nike,Inc. social media strategy
 
Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan Template
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdf
 

Viewers also liked

Nestle versus Greenpeace - KitKat 2010
Nestle versus Greenpeace - KitKat 2010Nestle versus Greenpeace - KitKat 2010
Nestle versus Greenpeace - KitKat 2010Farah i
 
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Leo Concepcion
 
Greenpeace e la comunicazione politica (ambientale)
Greenpeace e la comunicazione politica (ambientale)Greenpeace e la comunicazione politica (ambientale)
Greenpeace e la comunicazione politica (ambientale)Dino Amenduni
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeoplePaul Marsden
 
Chinese web design patterns: how and why they’re different (Chui Chui Tan)
Chinese web design patterns: how and why they’re different (Chui Chui Tan)Chinese web design patterns: how and why they’re different (Chui Chui Tan)
Chinese web design patterns: how and why they’re different (Chui Chui Tan)cxpartners
 
Crisis management - Types and Examples
Crisis management - Types and ExamplesCrisis management - Types and Examples
Crisis management - Types and ExamplesNupur Bhardwaj
 

Viewers also liked (9)

Nestle versus Greenpeace - KitKat 2010
Nestle versus Greenpeace - KitKat 2010Nestle versus Greenpeace - KitKat 2010
Nestle versus Greenpeace - KitKat 2010
 
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
 
Greenpeace e la comunicazione politica (ambientale)
Greenpeace e la comunicazione politica (ambientale)Greenpeace e la comunicazione politica (ambientale)
Greenpeace e la comunicazione politica (ambientale)
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR People
 
Nestlé Case Study
Nestlé Case StudyNestlé Case Study
Nestlé Case Study
 
Corporate Social Responsibility (CSR)of Nestle
Corporate Social Responsibility (CSR)of NestleCorporate Social Responsibility (CSR)of Nestle
Corporate Social Responsibility (CSR)of Nestle
 
Crisis Management
Crisis ManagementCrisis Management
Crisis Management
 
Chinese web design patterns: how and why they’re different (Chui Chui Tan)
Chinese web design patterns: how and why they’re different (Chui Chui Tan)Chinese web design patterns: how and why they’re different (Chui Chui Tan)
Chinese web design patterns: how and why they’re different (Chui Chui Tan)
 
Crisis management - Types and Examples
Crisis management - Types and ExamplesCrisis management - Types and Examples
Crisis management - Types and Examples
 

Similar to Nestle's Social Media Disaster 2010

Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessLisa Harrison
 
SUSTAINABILITY - CONSUMERISM
SUSTAINABILITY - CONSUMERISMSUSTAINABILITY - CONSUMERISM
SUSTAINABILITY - CONSUMERISMGeorge Dumitrache
 
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...SocialMedia.org
 
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Lorenzo Sendar
 
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsSocial Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
 
Anti-Brand Virtual Communities and Social Influence
Anti-Brand Virtual Communities and Social InfluenceAnti-Brand Virtual Communities and Social Influence
Anti-Brand Virtual Communities and Social InfluenceKhairunnissa Virani
 
Social Media For Non-profits
Social Media For Non-profitsSocial Media For Non-profits
Social Media For Non-profitsReade_Beaudoin
 
Social media for Small Business
Social media for Small BusinessSocial media for Small Business
Social media for Small BusinessCarol Bates
 
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
Is Twitter For Twits And Facebook A Farce Feb 2010(2)Is Twitter For Twits And Facebook A Farce Feb 2010(2)
Is Twitter For Twits And Facebook A Farce Feb 2010(2)easykeyshow
 
Social Strategy Overview for Agencies and Brands at Google Squared
Social Strategy Overview for Agencies and Brands at Google SquaredSocial Strategy Overview for Agencies and Brands at Google Squared
Social Strategy Overview for Agencies and Brands at Google SquaredTiffany St James
 
PETA Presentation
PETA PresentationPETA Presentation
PETA Presentationujjwalk
 
PETA Rebranding
PETA Rebranding PETA Rebranding
PETA Rebranding ujjwalk
 
Managing a Crisis in Today's Digital World
Managing a Crisis in Today's Digital WorldManaging a Crisis in Today's Digital World
Managing a Crisis in Today's Digital World451 Marketing
 
Friend Request: DENIED. Earn it.
Friend Request: DENIED. Earn it.Friend Request: DENIED. Earn it.
Friend Request: DENIED. Earn it.Nicole Still
 
Follow Me - Social Media Tips for Food Truckers
Follow Me - Social Media Tips for Food TruckersFollow Me - Social Media Tips for Food Truckers
Follow Me - Social Media Tips for Food TruckersKersten Anderson, MBA
 
FACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small BusinessFACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small BusinessMari Connor
 

Similar to Nestle's Social Media Disaster 2010 (20)

Nestle social media
Nestle social mediaNestle social media
Nestle social media
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Communication crise of NESTLE
Communication crise of NESTLECommunication crise of NESTLE
Communication crise of NESTLE
 
SUSTAINABILITY - CONSUMERISM
SUSTAINABILITY - CONSUMERISMSUSTAINABILITY - CONSUMERISM
SUSTAINABILITY - CONSUMERISM
 
Social-ize Yourself
Social-ize YourselfSocial-ize Yourself
Social-ize Yourself
 
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
 
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
 
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsSocial Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better Friends
 
Anti-Brand Virtual Communities and Social Influence
Anti-Brand Virtual Communities and Social InfluenceAnti-Brand Virtual Communities and Social Influence
Anti-Brand Virtual Communities and Social Influence
 
Social Media For Non-profits
Social Media For Non-profitsSocial Media For Non-profits
Social Media For Non-profits
 
Social media for Small Business
Social media for Small BusinessSocial media for Small Business
Social media for Small Business
 
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
Is Twitter For Twits And Facebook A Farce Feb 2010(2)Is Twitter For Twits And Facebook A Farce Feb 2010(2)
Is Twitter For Twits And Facebook A Farce Feb 2010(2)
 
Social Strategy Overview for Agencies and Brands at Google Squared
Social Strategy Overview for Agencies and Brands at Google SquaredSocial Strategy Overview for Agencies and Brands at Google Squared
Social Strategy Overview for Agencies and Brands at Google Squared
 
PETA Presentation
PETA PresentationPETA Presentation
PETA Presentation
 
PETA Rebranding
PETA Rebranding PETA Rebranding
PETA Rebranding
 
Managing a Crisis in Today's Digital World
Managing a Crisis in Today's Digital WorldManaging a Crisis in Today's Digital World
Managing a Crisis in Today's Digital World
 
Friend Request: DENIED. Earn it.
Friend Request: DENIED. Earn it.Friend Request: DENIED. Earn it.
Friend Request: DENIED. Earn it.
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Follow Me - Social Media Tips for Food Truckers
Follow Me - Social Media Tips for Food TruckersFollow Me - Social Media Tips for Food Truckers
Follow Me - Social Media Tips for Food Truckers
 
FACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small BusinessFACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small Business
 

Recently uploaded

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 

Recently uploaded (20)

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 

Nestle's Social Media Disaster 2010

  • 1.   A social media nightmare in Nestlé's Easter basket How a Social Media backlash impacted a global food giant.
  • 2. What are we talking about? Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. What follows is a chronology: NOT of commercialization but of a public relations and market nightmare for a global company. If your company values its brands and consumer relationships and you don’t have a rapid social media recovery strategy, please learn from the following . . .
  • 3. March 17, 2010 Greenpeace accuses Nestle of contributing to de-forestation as a result of its choice of palm-oil suppliers in Indonesia http://www.greenpeace.org/usa/
  • 4. March 17, 2010 Orangutans are threatened by the deforestation . . . Not good news for the folks in marketing. 
  • 5. March 17-28, 2010 68related YouTube videos attract 1.2 Million views. http://www.youtube.com/results?search_query=nestle+palm+oil&search_type=&aq=f
  • 6. March 17, 2010 Collateral Greenpeace videos are tagged with message about Nestle palm oil policy1.1 Million Views (as of 3/28/10) http://www.youtube.com/watch?v=odI7pQFyjso
  • 7. March 17-28, 2010 Nestlé's Facebook Page is overwhelmed with negative comments
  • 8. March 17-28, 2010 Nestlé's Facebook Page is overwhelmed with more negative comments
  • 9. March 19, 2010 Nestlé responds with a web site statement that says supplier was terminated
  • 10. March 29, 2010 Social Media community remains skeptical
  • 11. March 29, 2010 Negative Twitter comments re: “Nestle Palm Oil” appear every 15 minutes
  • 12. March 29, 2010 The Wall Street Journal picks up the story . . .
  • 13. So, let’s look at the scoreboard 1 week before the Easter holiday in the US 1.2 Million Negative YouTube Videos 95,000 Nestle Facebook fans seeing negative messages Negative Twitter Tsunami The Wall Street Journal is spreading the story 1 week before the Easter holiday in the US
  • 14. So what do we learn? If you’re an iconic brand, don’t underestimate social media as a shaper of your brand. If you’re an iconic brand, establish a 360 best practices perspective TODAY. Have a rapid response plan in place to deal with social media. Don’t mess with Orangutans
  • 15. Want to talk? We love this stuff. We like avoiding problems even more. MarketingCavalry.com Jim Kaczkowski Contact@marketingcavalry.com