This is the presentation given by Jeff Haynie of Appcelerator at the DFW Wordpress Meetup on February 20, 2010.

1. Introducing Titanium Mobile
DFW Wordpress Meetup Jeff Haynie
Feb 20, 2010 @jhaynie

2. Jeff Haynie
@jhaynie
http://blog.jeffhaynie.us
Serial Entrepreneur & Silicon Valley geek
Co-founder and CEO, Appcelerator
All around good guy

3. We enable web developers
to quickly create and commercialize
mobile & desktop applications.

4. 2013:
Mobile will be 40% of all internet traffic.
Web
Mobile
Source: eMarketer. June 2009

5. Apps drive this growth.
“3 Billion downloads, 140,000 apps”
(Apple)

6. Because…
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can’t.”
(Mobile Marketer)

7. And…
“Android will overtake Blackberry and iPhone by
2012” (Gartner)

8. Oh, and the iPad…

10. So what…
Does building mobile applications matter?

11. Apps create opportunity.
Brand loyalty
Better user metrics
Deeper engagement
Transactional conversion

12. Pabst/Archrival
Problem: Solution:
Archrival was not Built Pabst’s app in two
successful in prior weeks. Uses HTML5,
iPhone app attempts. analytics.
Result:
Opportunity:
Extend popular affinity Average customer
campaign and deepen engagement: 15
engagement with brand puzzles, 4.5 minutes
through a mobile app >50% avg. web visit.
called “Puzzle Caps”. 75% repeat usage.

13. Scout Mob
Problem: Solution:
How to create hyper- ScoutMob built in just 2
location promotions in weeks.
real-time
Opportunity: Result:
Enable time-sensitive hot “By using Titanium we
deals with push were able to get a high-
notifications, geolocation quality, location-based
with the convenience of app to our first market
their mobile phone. quickly.”

14. That’s Great!
But…
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”
(Forrester Research)

15. Solution:
Appcelerator Titanium
Use web technologies to build native apps
Mobile
Desktop
Netbooks
Web Developers
Tablets
Titanium
Set-top Boxes
Users

16. Product Offering
Create, test, and commercialize
native mobile and desktop applications
with the web technologies you use today.
Appcelerator
Titanium Mobile Titanium Desktop
Network
Develop Native iPhone and Build Desktop apps that can Cloud services used for
Android apps with full access be deployed with one code testing, packaging,
to each device’s APIs. base on the PC, Mac, or distribution, and
Linux platforms. analytics.

17. Solution Overview
Titanium
Mobile Desktop
Appcelerator Network

18. It’s Catching On.
Titanium Mobile Beta launched - 6/6/09
Appcelerator has attracted 24,000+ new web developers
to create mobile and desktop apps
Top 3 application categories:
Utilities: budgeting, server monitoring, home management, barcode scanning
Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite
billing/quoting/invoicing
Social: Social aggregation, friend finder, job/employment, Twitter

19. So how does it work?

20. You write JavaScript
HTML, CSS
web stuff

21. We compile into native
application for each
target platform
Titanium takes care of complicated native stuff

22. Titanium APIs
Geolocation Gestures
SQL Database Maps
Sound, Video Email
Filesystem Facebook, YQL
Camera Twitter, SOAP
Animations XML
Address Book Accelerometer
and so much more

23. oh that’s easy
Ti.UI.showCamera(callback)
Ti.UI.createSound()
Ti.UI.createMap()

24. HTML5
var webview =
Ti.UI.createWebView({
url:‘http://wordpress.com’
});
window.add(webview);

25. Demo time

26. Download Titanium Free at
http://www.appcelerator.com
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