My Social Journey is all about how I came to be offering training and consultancy in Social Media and how it emerged from internal social business systems and technology.

1. My Social Journey
Jeanne Hatton
twitter: @jeannehatton @2DaysSocialAge
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional / Hootsuite Solution Partner

2. Me
• Owner Uniti Solutions Ltd (18 years)
• Live in Willaston
• Training and Consultancy
• Social Media / Social Business / Hootsuite
• Microsoft SharePoint
• Microsoft Office 365
• Microsoft Yammer
• IBM Collaboration Solutions

3. How far have we come……
Let’s face it – communication was hard in those days…………….
“The tools we use to
communicate shape the
very foundations of
culture, society and
business: how we
innovate, how we solve
problems, how we
organize and how we act.
Continued innovation is
key to continued
progress.” Ray Ozzie -
@rozzie ceo@talko.com

4. My travelling days were many
Communication with the outside was hard.
Never worked and WHO was
Listening….
Only for the privileged
minority like the military…

5. Email – a major breakthough
Major tech companies pioneers alike provided email systems to cross
boundaries.
Evolution: IBM Verse, Microsoft Clutter, Google Inbox

6. Facebook grew and grew – giving birth to
many other social media platforms
 It became a way for me to stay
connected to friends and family even
though I was miles away. Sometime
but not always in exotic locations.
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople
Images sell your business too...make sure yours are formatted
correctly on Social Media Platforms! First Impressions Count!
James Wallis – Wirral People @WirralPeople

7. Twitter……Tweets……….Chats…….Video
In 2011 while at an IBM
conference in Florida I discovered
you needed Twitter to find where
the parties where. That was it – I
was hooked.
Evolution of my use of
Twitter:
• Parties
• Information
• Engaging with existing and
prospective clients

8. The Mobile Age
• Able to send
• FB posts and
• Pictures from anywhere
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople

9. A Plethora of social media
• Bebo
• Mysite
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google +
• Tumblr
Which one shall I use?????
 You should choose the
right platform for your
business.
 Choose a platform you
feel comfortable with
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople
“What Platform to choose
...Twitter ...Why Because iT
is Alive 24/7” Thomas Parr
@Twirral1
“What Platform to choose ...Choose a platform That best
shows off the quality of your business.” Thomas Parr
@Twirral1

10. How many messages / posts / tweets can you
handle
• All at once it seemed I was spending most of my journeys switching
from social network to social network – some well known and some
were private
In a frenzy, which was all of
my own making – I began to
search for ways of
managing my increasing
social media addiction.
I tried Tweetdeck
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople

11. Finally I discovered Hootsuite
• What is Hootsuite
• A social media management platform
• Can schedule posts
• Can discover content
• Can generate analytics
• Can aid social listening and social engagement
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople

12. So is it local ………..
But we have plenty of local work too – care
to join us. Some of our recent clients are

13. Social Media Academy @2DaysSocialAge
• We can get you set up on Hootsuite
• We can help you set up your dashboard and define your social
strategy
• We can help you or your staff become Hootsuite Certified
Professional(s)
• We can provide social media management
Hootsuite Certified
Professional Course
30th March – 4 x 4
hour sessions
Book via Eventbrite
#Sellping – Twitter training
for business by Thomas
Parr (@Twirral1)
1 x 4 hour session 18th
March – book via
Eventbrite
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople
Training & Consultancy
From
@Twirral1 & @JeanneHatton

14. Hootsuite 4 part training
From the Social Media Academy
Jeanne Hatton
twitter: @jeannehatton
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional
Thank you – if you enjoyed this
presentation please tell all your
followers
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton @WirralPeople