Tour 4-Events Management
EVENT AND EVENT MANAGEMENT
Definition and Framework
Chapter 2
“ Every human society celebrates with ceremony and ritual its
joys, sorrows and triumphs.”
- Victor Turner, anthropologist...
• “ A special event recognises a unique moment
in time with ceremony and ritual to satisfy
special needs.”
- Joe Goldblatt...
Categories of Special Events
Special
Events
Leisure
Events(leisure,
Sports,
Recreation)
Cultural Events
(Ceremonial,
sacre...
Characteristics of Special Events as a Service
SPECIAL
EVENTS
UNIQUENESS
PEISHABILITY
AMBIENCE
AND SERVICE
LABOUR
INTENSIV...
“EVENTS ARE UNIQUE
HAPPENINGS THAT BRING
PEOPLE TOGETHER FOR A
PURPOSE”
EVENT MANAGEMENT
• A function requiring public assembly for the
purpose of celebration, education, marketing
and reunion; ...
Categories of Events
• According to purpose
• According to the number of participants
• According to frequency
• According...
According to Purpose: The C’s of
Events
 CELEBRATE
 Life cycle events
 Religious rituals
 Commemorative ceremonies
 S...
According to the number of
participants
• Few
• Many
• Multitude
According to Frequency
Monthly
•January
•February
•March
•April
•May
•June
•July
•August
•September
•October
•November
•De...
According to magnitude of impact
• Long lasting and far reaching events
Sub-fields of Specialization on events
• Civic events
• Expositions
• Hallmark events
• Incentive travel
• Retail events
•...
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Tour 4 events management- chapter 2

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Tour 4 events management- chapter 2

  1. 1. Tour 4-Events Management EVENT AND EVENT MANAGEMENT Definition and Framework Chapter 2
  2. 2. “ Every human society celebrates with ceremony and ritual its joys, sorrows and triumphs.” - Victor Turner, anthropologist An EVENT is commonly understood as an occurrence; something that happens. Special Events are: That phenomenon arising from those non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.
  3. 3. • “ A special event recognises a unique moment in time with ceremony and ritual to satisfy special needs.” - Joe Goldblatt- • “ To the customer .... A special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.” - Donald Getz-
  4. 4. Categories of Special Events Special Events Leisure Events(leisure, Sports, Recreation) Cultural Events (Ceremonial, sacred, heritage, art, folklore) Organizational Events (Commercial, political, charitable, sales) Personal Events (Weddings, Birthdays, anniversaries)
  5. 5. Characteristics of Special Events as a Service SPECIAL EVENTS UNIQUENESS PEISHABILITY AMBIENCE AND SERVICE LABOUR INTENSIVE FIXED TIMESCALE INTANGIBLE RITUAL OR CEREMONY PERSONAL INTERACTIONS
  6. 6. “EVENTS ARE UNIQUE HAPPENINGS THAT BRING PEOPLE TOGETHER FOR A PURPOSE”
  7. 7. EVENT MANAGEMENT • A function requiring public assembly for the purpose of celebration, education, marketing and reunion; and • The process that includes research, design, coordinating and evaluation of events. - Goldblatt-
  8. 8. Categories of Events • According to purpose • According to the number of participants • According to frequency • According to magnitude of impact
  9. 9. According to Purpose: The C’s of Events  CELEBRATE  Life cycle events  Religious rituals  Commemorative ceremonies  Socio civic vents  COMMUNE  Reunions  Hallmark events  CONVENE  Meetings, Conferences, Conventions  COMMERCE  Marketing events  Exhibits and trade shows
  10. 10. According to the number of participants • Few • Many • Multitude
  11. 11. According to Frequency Monthly •January •February •March •April •May •June •July •August •September •October •November •December Quarterly •January- march •April-June •July-September •October- December Semestral •January- June •July - December Annual
  12. 12. According to magnitude of impact • Long lasting and far reaching events
  13. 13. Sub-fields of Specialization on events • Civic events • Expositions • Hallmark events • Incentive travel • Retail events • Social life cycle events • Tourism • Conventions • Fairs and festivals • Hospitality • Meetings and conferences • Reunions • Sports events
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