Visualizing the Agency of the Future
 

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As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and ...

As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.

Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.

Originally presented for RefreshDC's November meetup on 11/16/11.

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Visualizing the Agency of the Future Presentation Transcript

  • 1. The Parable of theUnderpant Stealing Gnomes
  • 2. Phase 1 Phase 2 Phase 3Collect data Insights! Results! Profit!
  • 3. The ability to take data - tobe able to understand it, toprocess it, to extract valuefrom it, to visualize it, tocommunicate it is going tobe a hugely important skill inthe next decades.- Hal Varian, Google’s Chief Economist
  • 4. visualizing thesentimentof the Bible A project of openbible.info
  • 5. visualizingthe wordsused in the2011-2012Republican primary debates A project of periscopic.com
  • 6. visualizing138 yearsof Popular Science Magazine A project by JerThorp, Data Artist inResidence at the New York Times
  • 7. visualizing realtime checkins at pollinglocations for the 2010 election A collaboration between JESS3, foursquare, VIP(Google + Pew) and Engage
  • 8. But why isn’t there a“Landscape of BigData VisualizationCompanies” slide?
  • 9. The craft of design is hard to scale.Each data set has its nuances.A few key folks leading the way...
  • 10. Google Creative Labs /Google Data Arts Labs
  • 11. Jonathan Harris
  • 12. Stamen
  • 13. JESS3
  • 14. Data can inform yourcontent.Your content can be madefrom data.Measuring your content’seffectiveness requirescollecting data.
  • 15. VisualReportingMakes ituniversalMakes itsnackable
  • 16. Creating content as /for a brand feels a lotlike you are running adaily news program.
  • 17. http://en.wikipedia.org/wiki/Newsroom
  • 18. We’ve gone fromproducing content ontimelines in months,to timelines in hours.
  • 19. *my humble estimation
  • 20. Must. Quench. Thirst.Of. All. Social. Media.Channels. And.Communities.
  • 21. strategize iterateknow your audience optimize everythingtake photos know the landscapewrite copy know the zeitgeistdesign assets exclusivityget approvals can’t just syndicatepost content be an insidermeasure impact coordinate across teams
  • 22. Weve gone from beingexposed to about 500brand messages a dayback in the 1970s to asmany as 5,000 a daytoday.Jay Walker-SmithYankelovich Consumer Research
  • 23. See: 5,000Engage: 76Recall: 12Act on: 5 Yankelovich Consumer Research
  • 24. See: 5,000 youEngage: 76 have toRecall: 12 be theAct on: 5 0.1% Yankelovich Consumer Research
  • 25. You have to createbreakthrough workto be noticed.
  • 26. edgystar powerhumorby: 72 and sunnyfor: K-Swissview: http://jes3.com/KennyPowers_MFCEO
  • 27. You have to creatework that providesvalue to be shared.
  • 28. informativestar powertimelyby: JESS3for: Wikipedia’s 10th Anniversaryview http://jess3.com/state-of-wikipedia
  • 29. informativeheavy liftbeautifulby: JESS3for: The Economist’s World in 2011 Summitview: http://jess3.com/womens-economic-opportunity-index/
  • 30. There are always atleast two storiesto tell.
  • 31. The one you set outto tell and the oneabout making theone you set out totell.
  • 32. Tell them both.
  • 33. how TV ratings work told through puppets and papercraft told through a behind the sceneshttp://jess3.com/espn-tv-ratings-101/
  • 34. Gmail’s fidelity from web to mobile told through papercraft and stop motion animation told through a behind the sceneshttp://jess3.com/gmail-stop-motion-animation-video/
  • 35. Creating content forbrands is a delicatebalance betweenbusiness objectives,creativity & user goals.
  • 36. http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/
  • 37. 95% of senior executives saythat they doubt theircompanies have the rightoperating model (of whichstructure is a key component)for today’s world.- Accenture Study (2011)
  • 38. Hi JESS3,I need an infographicdone by next week.Is that possible?
  • 39. Hi JESS3,I need a video done in 2weeks.Is that possible?
  • 40. Hi JESS3,I need a interactive datavisualization done in 4weeks.Is that possible?
  • 41. Education aboutthe process is key.
  • 42. So how is it allcoordinated? Here’swhat’s in our tool belt...
  • 43. Brands are mediacompanies.
  • 44. Hire people whoexcel at math.
  • 45. Math majors, rejoice.Businesses are going toneed tens of thousands ofyou in the coming years ascompanies grapple with agrowing mountain of data.- Steve Lohr, New York Times
  • 46. I keep saying the sexy job inthe next ten years will bestatisticians. People think Imjoking, but who wouldveguessed that computerengineers wouldve been thesexy job of the 1990s?- Hal Varian, Google’s Chief Economist
  • 47. If it’s worth doing, it’sworth doing well.(my Grandpa Baskett used to say this all the time)
  • 48. Build dynamicand realtimedata systems.
  • 49. visualizingthe size of geosocial platformsthrough a universemetaphor A project JESS3 did to put things in perspective forjournalists coveringSkype’s acquisition, LinkedIn’s IPO,MySpace’s sale and the “foursquare vs. Gowalla” debate
  • 50. Don’t be boundby geography,keep talentcentral.
  • 51. The “hot fire”comes fromyour talentand theircraft.Not fromyour physicallocation.
  • 52. DESIGN TAXI: What is theword you think will continueto reside in and reverberatethrough the creativeindustries over the next 10years?Aaron Koblin: Data-driven.Aaron Koblin, Data Arts Team Lead - Google Creative Lab
  • 53. The only importantthing about design ishow it relates topeople.Victor PapanekDesign for the Real World: Human Ecology and Social Change (1971)
  • 54. The only importantthing about data ishow it empowerspeople.Leslie BradshawApplying Victor Papanek’s sentiments from 1971 to today’s data challenge
  • 55. Big Data: The Next Frontier for Innovation, Competition and Productivityhttp://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdfNew Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Sayshttp://www.nytimes.com/2011/05/13/technology/13data.html?_r=2For Today’s Graduate, Just One Word: Statisticshttp://www.nytimes.com/2009/08/06/technology/06stats.htmlCreative Internet by Google Creative Labshttp://bit.ly/creativeinternetHal Varian on how the Web challenges managershttp://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1http://mashable.com/2011/06/28/data-infographic/http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/http://techcrunch.com/2010/08/04/schmidt-data/
  • 56. http://www.slideshare.net/BenSiscovick/creating-competitive-advantage-through-data-ia-ventureshttp://www.yankelovich.com/http://uxdesign.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/http://jess3.com/social-media-brandsphere/http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/http://en.wikipedia.org/wiki/Newsroomhttp://jess3.com/geosocial-universe-2/ | http://jess3.com/geosocial-universe/http://jess3.com/samsung-home-page-redesign-infographic/http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/
  • 57. http://datavisualization.ch/showcases/visualizing-138-years-of-popular-science-magazine/http://www.fastcodesign.com/1665220/infographic-of-the-day-what-are-the-darkest-parts-of-the-biblehttp://www.openbible.info/blog/2011/10/applying-sentiment-analysis-to-the-bible/http://jess3.com/foursquare-i-voted/http://fastcache.gawkerassets.com/assets/images/9/2010/05/journalism.jpghttp://gizmodo.com/5846087/stop-already-with-the-fcking-infographicshttp://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/149636/people-are-tired-of-bad-infographics-so-make-good-ones/http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/http://www.smashingmagazine.com/2011/10/21/the-do%E2%80%99s-and-don%E2%80%99ts-of-infographic-design-revisited/http://jess3.com/sxswi-social-media-installation/ | http://jess3.com/sxswi-social-media-hub/
  • 58. http://www.informationisbeautiful.net/http://infosthetics.com/http://dailyinfographic.com/http://visual.ly/http://www.behance.net/http://dribbble.com/http://forrst.com/http://ffffound.com/http://www.good.is/infographicshttp://www.fastcodesign.com/http://jess3.com/the-state-of-wikipedia/http://jess3.com/eloqua-content-grid-v2/http://flowingdata.com/http://datavisualization.ch/http://visualizing.org/