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Visualizing the Agency of the Future
The document discusses the increasing importance of data visualization and the skills required to process and extract value from data in modern contexts. It highlights various projects that showcase data visualization efforts, emphasizing the delicate balance between creativity, business objectives, and user goals. Additionally, it notes the rapidly changing landscape of content production and the need for businesses to adapt to the overwhelming volume of brand messages in today's market.
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Visualizing the Agency of the Future
- 2. The Parable ofthe Underpant Stealing Gnomes
- 3. Phase 1 Phase 2 Phase 3 Collect data Insights! Results! Profit!
- 6. The ability totake data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the next decades. - Hal Varian, Google’s Chief Economist
- 8. visualizing the sentiment of the Bible A project of openbible.info
- 9. visualizing the words used inthe 2011-2012 Republican primary debates A project of periscopic.com
- 10. visualizing 138 years of Popular Science Magazine A project by Jer Thorp, Data Artist in Residence at the New York Times
- 11. visualizing realtime checkins at polling locations for the 2010 election A collaboration between JESS3, foursquare, VIP (Google + Pew) and Engage
- 13. But why isn’tthere a “Landscape of Big Data Visualization Companies” slide?
- 14. The craft ofdesign is hard to scale. Each data set has its nuances. A few key folks leading the way...
- 15. Google Creative Labs/ Google Data Arts Labs
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- 20. Data can informyour content. Your content can be made from data. Measuring your content’s effectiveness requires collecting data.
- 22.
- 24. Creating content as/ for a brand feels a lot like you are running a daily news program.
- 25.
- 26. We’ve gone from producingcontent on timelines in months, to timelines in hours.
- 27.
- 28. Must. Quench. Thirst. Of.All. Social. Media. Channels. And. Communities.
- 30. strategize iterate know your audience optimize everything take photos know the landscape write copy know the zeitgeist design assets exclusivity get approvals can’t just syndicate post content be an insider measure impact coordinate across teams
- 31. We've gone frombeing exposed to about 500 brand messages a day back in the 1970s to as many as 5,000 a day today. Jay Walker-Smith Yankelovich Consumer Research
- 32. See: 5,000 Engage: 76 Recall:12 Act on: 5 Yankelovich Consumer Research
- 33. See: 5,000 you Engage: 76 have to Recall: 12 be the Act on: 5 0.1% Yankelovich Consumer Research
- 34. You have tocreate breakthrough work to be noticed.
- 35. edgy star power humor by: 72and sunny for: K-Swiss view: http://jes3.com/KennyPowers_MFCEO
- 36. You have tocreate work that provides value to be shared.
- 37. informative star power timely by: JESS3 for:Wikipedia’s 10th Anniversary view http://jess3.com/state-of-wikipedia
- 38. informative heavy lift beautiful by: JESS3 for:The Economist’s World in 2011 Summit view: http://jess3.com/womens-economic-opportunity-index/
- 39. There are alwaysat least two stories to tell.
- 40. The one youset out to tell and the one about making the one you set out to tell.
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- 42. how TV ratingswork told through puppets and papercraft told through a behind the scenes http://jess3.com/espn-tv-ratings-101/
- 43. Gmail’s fidelity from web to mobile told through papercraft and stop motion animation told through a behind the scenes http://jess3.com/gmail-stop-motion-animation-video/
- 44. Creating content for brandsis a delicate balance between business objectives, creativity & user goals.
- 45.
- 53. 95% of seniorexecutives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world. - Accenture Study (2011)
- 59. Hi JESS3, I needan infographic done by next week. Is that possible?
- 60. Hi JESS3, I needa video done in 2 weeks. Is that possible?
- 61. Hi JESS3, I needa interactive data visualization done in 4 weeks. Is that possible?
- 62. Education about the processis key.
- 67. So how isit all coordinated? Here’s what’s in our tool belt...
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- 72. Hire people who excelat math.
- 73. Math majors, rejoice. Businessesare going to need tens of thousands of you in the coming years as companies grapple with a growing mountain of data. - Steve Lohr, New York Times
- 74. I keep sayingthe sexy job in the next ten years will be statisticians. People think I'm joking, but who would've guessed that computer engineers would've been the sexy job of the 1990s? - Hal Varian, Google’s Chief Economist
- 75. If it’s worthdoing, it’s worth doing well. (my Grandpa Baskett used to say this all the time)
- 76. Build dynamic and realtime datasystems.
- 77. visualizing the size of geosocial platforms through a universe metaphor A project JESS3 did to put things in perspective for journalists covering Skype’s acquisition, LinkedIn’s IPO, MySpace’s sale and the “foursquare vs. Gowalla” debate
- 78. Don’t be bound bygeography, keep talent central.
- 79. The “hot fire” comesfrom your talent and their craft. Not from your physical location.
- 80. DESIGN TAXI: Whatis the word you think will continue to reside in and reverberate through the creative industries over the next 10 years? Aaron Koblin: Data-driven. Aaron Koblin, Data Arts Team Lead - Google Creative Lab
- 81. The only important thingabout design is how it relates to people. Victor Papanek Design for the Real World: Human Ecology and Social Change (1971)
- 82. The only important thingabout data is how it empowers people. Leslie Bradshaw Applying Victor Papanek’s sentiments from 1971 to today’s data challenge
- 84. Big Data: TheNext Frontier for Innovation, Competition and Productivity http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf New Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Says http://www.nytimes.com/2011/05/13/technology/13data.html?_r=2 For Today’s Graduate, Just One Word: Statistics http://www.nytimes.com/2009/08/06/technology/06stats.html Creative Internet by Google Creative Labs http://bit.ly/creativeinternet Hal Varian on how the Web challenges managers http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286 http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1 http://mashable.com/2011/06/28/data-infographic/ http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/ http://techcrunch.com/2010/08/04/schmidt-data/
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