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Visualizing the Agency of the Future

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As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and …

As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.

Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.

Originally presented for RefreshDC's November meetup on 11/16/11.

More in: Business , Technology
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Transcript

  • 1. The Parable of theUnderpant Stealing Gnomes
  • 2. Phase 1 Phase 2 Phase 3Collect data Insights! Results! Profit!
  • 3. The ability to take data - tobe able to understand it, toprocess it, to extract valuefrom it, to visualize it, tocommunicate it is going tobe a hugely important skill inthe next decades.- Hal Varian, Google’s Chief Economist
  • 4. visualizing thesentimentof the Bible A project of openbible.info
  • 5. visualizingthe wordsused in the2011-2012Republican primary debates A project of periscopic.com
  • 6. visualizing138 yearsof Popular Science Magazine A project by JerThorp, Data Artist inResidence at the New York Times
  • 7. visualizing realtime checkins at pollinglocations for the 2010 election A collaboration between JESS3, foursquare, VIP(Google + Pew) and Engage
  • 8. But why isn’t there a“Landscape of BigData VisualizationCompanies” slide?
  • 9. The craft of design is hard to scale.Each data set has its nuances.A few key folks leading the way...
  • 10. Google Creative Labs /Google Data Arts Labs
  • 11. Jonathan Harris
  • 12. Stamen
  • 13. JESS3
  • 14. Data can inform yourcontent.Your content can be madefrom data.Measuring your content’seffectiveness requirescollecting data.
  • 15. VisualReportingMakes ituniversalMakes itsnackable
  • 16. Creating content as /for a brand feels a lotlike you are running adaily news program.
  • 17. http://en.wikipedia.org/wiki/Newsroom
  • 18. We’ve gone fromproducing content ontimelines in months,to timelines in hours.
  • 19. *my humble estimation
  • 20. Must. Quench. Thirst.Of. All. Social. Media.Channels. And.Communities.
  • 21. strategize iterateknow your audience optimize everythingtake photos know the landscapewrite copy know the zeitgeistdesign assets exclusivityget approvals can’t just syndicatepost content be an insidermeasure impact coordinate across teams
  • 22. Weve gone from beingexposed to about 500brand messages a dayback in the 1970s to asmany as 5,000 a daytoday.Jay Walker-SmithYankelovich Consumer Research
  • 23. See: 5,000Engage: 76Recall: 12Act on: 5 Yankelovich Consumer Research
  • 24. See: 5,000 youEngage: 76 have toRecall: 12 be theAct on: 5 0.1% Yankelovich Consumer Research
  • 25. You have to createbreakthrough workto be noticed.
  • 26. edgystar powerhumorby: 72 and sunnyfor: K-Swissview: http://jes3.com/KennyPowers_MFCEO
  • 27. You have to creatework that providesvalue to be shared.
  • 28. informativestar powertimelyby: JESS3for: Wikipedia’s 10th Anniversaryview http://jess3.com/state-of-wikipedia
  • 29. informativeheavy liftbeautifulby: JESS3for: The Economist’s World in 2011 Summitview: http://jess3.com/womens-economic-opportunity-index/
  • 30. There are always atleast two storiesto tell.
  • 31. The one you set outto tell and the oneabout making theone you set out totell.
  • 32. Tell them both.
  • 33. how TV ratings work told through puppets and papercraft told through a behind the sceneshttp://jess3.com/espn-tv-ratings-101/
  • 34. Gmail’s fidelity from web to mobile told through papercraft and stop motion animation told through a behind the sceneshttp://jess3.com/gmail-stop-motion-animation-video/
  • 35. Creating content forbrands is a delicatebalance betweenbusiness objectives,creativity & user goals.
  • 36. http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/
  • 37. 95% of senior executives saythat they doubt theircompanies have the rightoperating model (of whichstructure is a key component)for today’s world.- Accenture Study (2011)
  • 38. Hi JESS3,I need an infographicdone by next week.Is that possible?
  • 39. Hi JESS3,I need a video done in 2weeks.Is that possible?
  • 40. Hi JESS3,I need a interactive datavisualization done in 4weeks.Is that possible?
  • 41. Education aboutthe process is key.
  • 42. So how is it allcoordinated? Here’swhat’s in our tool belt...
  • 43. Brands are mediacompanies.
  • 44. Hire people whoexcel at math.
  • 45. Math majors, rejoice.Businesses are going toneed tens of thousands ofyou in the coming years ascompanies grapple with agrowing mountain of data.- Steve Lohr, New York Times
  • 46. I keep saying the sexy job inthe next ten years will bestatisticians. People think Imjoking, but who wouldveguessed that computerengineers wouldve been thesexy job of the 1990s?- Hal Varian, Google’s Chief Economist
  • 47. If it’s worth doing, it’sworth doing well.(my Grandpa Baskett used to say this all the time)
  • 48. Build dynamicand realtimedata systems.
  • 49. visualizingthe size of geosocial platformsthrough a universemetaphor A project JESS3 did to put things in perspective forjournalists coveringSkype’s acquisition, LinkedIn’s IPO,MySpace’s sale and the “foursquare vs. Gowalla” debate
  • 50. Don’t be boundby geography,keep talentcentral.
  • 51. The “hot fire”comes fromyour talentand theircraft.Not fromyour physicallocation.
  • 52. DESIGN TAXI: What is theword you think will continueto reside in and reverberatethrough the creativeindustries over the next 10years?Aaron Koblin: Data-driven.Aaron Koblin, Data Arts Team Lead - Google Creative Lab
  • 53. The only importantthing about design ishow it relates topeople.Victor PapanekDesign for the Real World: Human Ecology and Social Change (1971)
  • 54. The only importantthing about data ishow it empowerspeople.Leslie BradshawApplying Victor Papanek’s sentiments from 1971 to today’s data challenge
  • 55. Big Data: The Next Frontier for Innovation, Competition and Productivityhttp://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdfNew Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Sayshttp://www.nytimes.com/2011/05/13/technology/13data.html?_r=2For Today’s Graduate, Just One Word: Statisticshttp://www.nytimes.com/2009/08/06/technology/06stats.htmlCreative Internet by Google Creative Labshttp://bit.ly/creativeinternetHal Varian on how the Web challenges managershttp://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1http://mashable.com/2011/06/28/data-infographic/http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/http://techcrunch.com/2010/08/04/schmidt-data/
  • 56. http://www.slideshare.net/BenSiscovick/creating-competitive-advantage-through-data-ia-ventureshttp://www.yankelovich.com/http://uxdesign.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/http://jess3.com/social-media-brandsphere/http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/http://en.wikipedia.org/wiki/Newsroomhttp://jess3.com/geosocial-universe-2/ | http://jess3.com/geosocial-universe/http://jess3.com/samsung-home-page-redesign-infographic/http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/
  • 57. http://datavisualization.ch/showcases/visualizing-138-years-of-popular-science-magazine/http://www.fastcodesign.com/1665220/infographic-of-the-day-what-are-the-darkest-parts-of-the-biblehttp://www.openbible.info/blog/2011/10/applying-sentiment-analysis-to-the-bible/http://jess3.com/foursquare-i-voted/http://fastcache.gawkerassets.com/assets/images/9/2010/05/journalism.jpghttp://gizmodo.com/5846087/stop-already-with-the-fcking-infographicshttp://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/149636/people-are-tired-of-bad-infographics-so-make-good-ones/http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/http://www.smashingmagazine.com/2011/10/21/the-do%E2%80%99s-and-don%E2%80%99ts-of-infographic-design-revisited/http://jess3.com/sxswi-social-media-installation/ | http://jess3.com/sxswi-social-media-hub/
  • 58. http://www.informationisbeautiful.net/http://infosthetics.com/http://dailyinfographic.com/http://visual.ly/http://www.behance.net/http://dribbble.com/http://forrst.com/http://ffffound.com/http://www.good.is/infographicshttp://www.fastcodesign.com/http://jess3.com/the-state-of-wikipedia/http://jess3.com/eloqua-content-grid-v2/http://flowingdata.com/http://datavisualization.ch/http://visualizing.org/