The document discusses the importance of data visualization and analytics. It provides examples of data visualization projects, challenges in working with data and brands, and tips for creating effective data visualizations and content. Key themes are the growing importance of data skills, telling stories with data, balancing creativity and objectives, and empowering people with data.
This is the original keynote file for my talk at the Smart Disclosure Summit in Washington DC on March 30, 2012. I will upload a PDF with notes separately.
The Way Forward: What's next for content strategyKaren McGrane
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams.
In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Reinventing Healthcare to Serve People, Not InstitutionsTim O'Reilly
My talk at South by Southwest on March 16, 2015. I use examples from consumer technology (the Apple Store, Uber/Lyft, and Google Now) to show where "the bar" is now for user experience, and what that should teach us about how to redesign healthcare. I also talk about the work of Code for America to debug the UX for CalFresh and MediCal.
20 quotes from Larry Page...Just analyzing Larry Page’s quotes from the past ten years is a guidebook for “billion person success” and for personal success.
This is the original keynote file for my talk at the Smart Disclosure Summit in Washington DC on March 30, 2012. I will upload a PDF with notes separately.
The Way Forward: What's next for content strategyKaren McGrane
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams.
In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Reinventing Healthcare to Serve People, Not InstitutionsTim O'Reilly
My talk at South by Southwest on March 16, 2015. I use examples from consumer technology (the Apple Store, Uber/Lyft, and Google Now) to show where "the bar" is now for user experience, and what that should teach us about how to redesign healthcare. I also talk about the work of Code for America to debug the UX for CalFresh and MediCal.
20 quotes from Larry Page...Just analyzing Larry Page’s quotes from the past ten years is a guidebook for “billion person success” and for personal success.
Some Context for Thinking About
Technology and Sustainability. A version of my "Towards a Global Brain" talk with a focus on sustainability, given at the Verge conference on the convergence of buildings, transportation, energy, and information, on March 15, 2012.
Human + Machine Learning : Oredev Human Centered Machine LearningMike Wolfson
Key takeaways
You will learn how to identify and plan for bias in Machine Learning applications
You will learn about how to implement a series of specific steps in any software projects to understand how the data in your systems.
As we use Machine Learning in our software - we need to understand the impact on what we build. The Design team at Google has created a framework named Human-Centered Machine Learning (HCML) to help us focus and guide that understanding. I will introduce this concept and show how you can use it in your development process. I will show how HCML can be used to answer important questions like: Is ML right for this problem? What unique solution does ML provide? Are we using the right information to train our system? What is the impact of wrong results? Just like with the web and mobile revolutions, ML will force us to consider new possibilities for every experience we build. We must stay grounded in human needs while solving them in unique ways. HCML provides techniques to help us accomplish this.
From/To: Everything You Wanted to Know About the Future of Your Work But Were...Cognizant
Whether you’re excited by the future or fearful, this is no time to not be paying attention. The future of your work is changing, and this report is your field guide.
Oakland Public Ethics Commission: Transparency, Open Data, and Gov as PlatformTim O'Reilly
I spoke at the Oakland Public Ethics commission on June 25, 2013. I was trying to set some context about how the ideas of transparency, open data, and government platform should shape their thinking. This is a PDF with notes on my talking points below each slide.
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas
Dr. Gulzhanat Tayauova has invited me to her MBA class at Yeditepe University.
I presented on "Creativity, Imagination, and Innovation". It was an intense lecture, a bit long, but I ended up covering a lot of topics from blockchain to Metaverse.
You can find the slides of this presentation.
Enjoy!
As a 4x entrepreneur, Leslie isn't afraid to admit that she's done a lot of things wrong on the road to getting a few things really right—including making the Inc. 500 fastest growing companies list twice for revenues generated under her leadership; co-founding an award winning pinot noir vineyard when she was 12; and being named one of Fast Company's Most Creative People in Business. Come for some killer and actionable frameworks for evaluating a business idea—and stay for the rap, agricultural, Biblical, and pop culture references. Whether you want to be an intrapreneur, entrepreneur, advisor, startup employee, or more sophisticated reader of TechCrunch... this deck promises to have something in it for you.
(Originally presented in a conversation with the NYC Salon crew over drinks and laughter at Arty's HQ in NYC on June 28, 2016)
Business Development Frameworks & Tips for AgenciesLeslie Bradshaw
Seasoned agency leaders Barbara Yolles and Leslie Bradshaw share a few of their successful frameworks to grow an agency through strategic business development. Originally taught as a two-day course at the Society of Digital Agencies "Academy" in October 2015. Some slides redacted.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
This doc dives into the world of data, explaining our philosophy of it in the agency world, and how we leverage data for our clients in a smart way. From collection to storage to visualization to action, we will explore each of these areas and show inspiring examples of how organizations are using data in a smarter way to attract and retain their customers. Regardless of how much data you have and where it is coming from, there are ways to identify just the right insights and nuggets to make your data understandable, actionable and simply beautiful to look at.
Some Context for Thinking About
Technology and Sustainability. A version of my "Towards a Global Brain" talk with a focus on sustainability, given at the Verge conference on the convergence of buildings, transportation, energy, and information, on March 15, 2012.
Human + Machine Learning : Oredev Human Centered Machine LearningMike Wolfson
Key takeaways
You will learn how to identify and plan for bias in Machine Learning applications
You will learn about how to implement a series of specific steps in any software projects to understand how the data in your systems.
As we use Machine Learning in our software - we need to understand the impact on what we build. The Design team at Google has created a framework named Human-Centered Machine Learning (HCML) to help us focus and guide that understanding. I will introduce this concept and show how you can use it in your development process. I will show how HCML can be used to answer important questions like: Is ML right for this problem? What unique solution does ML provide? Are we using the right information to train our system? What is the impact of wrong results? Just like with the web and mobile revolutions, ML will force us to consider new possibilities for every experience we build. We must stay grounded in human needs while solving them in unique ways. HCML provides techniques to help us accomplish this.
From/To: Everything You Wanted to Know About the Future of Your Work But Were...Cognizant
Whether you’re excited by the future or fearful, this is no time to not be paying attention. The future of your work is changing, and this report is your field guide.
Oakland Public Ethics Commission: Transparency, Open Data, and Gov as PlatformTim O'Reilly
I spoke at the Oakland Public Ethics commission on June 25, 2013. I was trying to set some context about how the ideas of transparency, open data, and government platform should shape their thinking. This is a PDF with notes on my talking points below each slide.
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas
Dr. Gulzhanat Tayauova has invited me to her MBA class at Yeditepe University.
I presented on "Creativity, Imagination, and Innovation". It was an intense lecture, a bit long, but I ended up covering a lot of topics from blockchain to Metaverse.
You can find the slides of this presentation.
Enjoy!
As a 4x entrepreneur, Leslie isn't afraid to admit that she's done a lot of things wrong on the road to getting a few things really right—including making the Inc. 500 fastest growing companies list twice for revenues generated under her leadership; co-founding an award winning pinot noir vineyard when she was 12; and being named one of Fast Company's Most Creative People in Business. Come for some killer and actionable frameworks for evaluating a business idea—and stay for the rap, agricultural, Biblical, and pop culture references. Whether you want to be an intrapreneur, entrepreneur, advisor, startup employee, or more sophisticated reader of TechCrunch... this deck promises to have something in it for you.
(Originally presented in a conversation with the NYC Salon crew over drinks and laughter at Arty's HQ in NYC on June 28, 2016)
Business Development Frameworks & Tips for AgenciesLeslie Bradshaw
Seasoned agency leaders Barbara Yolles and Leslie Bradshaw share a few of their successful frameworks to grow an agency through strategic business development. Originally taught as a two-day course at the Society of Digital Agencies "Academy" in October 2015. Some slides redacted.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
This doc dives into the world of data, explaining our philosophy of it in the agency world, and how we leverage data for our clients in a smart way. From collection to storage to visualization to action, we will explore each of these areas and show inspiring examples of how organizations are using data in a smarter way to attract and retain their customers. Regardless of how much data you have and where it is coming from, there are ways to identify just the right insights and nuggets to make your data understandable, actionable and simply beautiful to look at.
Knomatic CTO, Juston Western, presents on key takeaways from SXSW Interactive 2015. Video of presentation also available online at http://youtu.be/t8g2OfX87tQ
The Art of Storytelling Using Data ScienceGramener
Gramener's VP - Sales, APAC Region, Vijayam Sirikonda interacted with the students of IIM Raipur and talked about the importance of data storytelling for business users.
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
WEF predicts automation will displace 75 million jobs globally by 2022 but create 133 million new ones. Those in kindergarten today will graduate in 2030. What will work look like? What skills will be most in demand? We identify the most and least important skills for success in a world driven by automation and human-machine collaboration.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Originally prepared for a discussion with the students of Laurel Springs (an accredited online private school with college prep programs and teacher services for students in kindergarten through 12th grade). Just a few pieces of advice I wish I knew at their age and before I got to college.
Fun fact: the program lead that invited me to speak was my very best friend growing up in Lake Tahoe. Such an honor and blast!
As the war for top talent is at an all-time high, our need for capable teammates to lighten our load has hit the "yesterday is too late" warning level, and our own desire to get much more out of our career trajectories is somewhere between red and white-hot, a simple question is rarely answered correctly: what are we to do to find the right people and to stand out ourselves?
While the traditional resume has been enhanced by better design techniques (infographics! Presi! personal websites!) and smartly maintained social presences, these mediums can (still) be too easily manipulated in the applicant's favor—just like that supposedly objective reference call that gets made in the final stages of most hiring decisions.
The answer to finding the right talent and / or positioning ourselves better therefore can't be digital, analog, or even external. Rather, it comes down to one simple thing truth: professional excellence. Either you have it, or you need to work hard to achieve it.
This presentation contains practical, next-level tips to help you become the best version of your professional self (for job seekers) and help you better vett talent (for job hirers). Come away armed with the tactics you need to grow and nurture your skills, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career.
Turning Ideas Into Action - Advance Your Career or Launch a CompanyLeslie Bradshaw
Originally presented for the Ogilvy and American Express professional women's network on July 16, 2015.
This presentation highlights some of the concepts, action items, and questions that you should keep in mind as you are advancing your career and / or building a company. I put it together from my own experience and what I admire in others.
50 Ways to Become More Professionally ExcellentLeslie Bradshaw
This presentation will give you practical, next-level tips to help you become the best version of your professional self.
After powering through it, you will be armed with the tactics you need to grow and nurture your network, deliver world class work product, earn trust and respect, successfully collaborate, and generally take your game up a notch so you advance your career (and have plenty of fun along the way).
Insights will come from successful professionals, pop culture, and Bradshaw's own learnings as a sought-after employee, effective leader, and industry-recognized pioneer.
This presentation was originally delivered as a part of the University of Chicago Alumni Career Program on May 19, 2015.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
At the end of 2010, I was exhausted. I was four years into building a company from the ground up. I hadn't slept more than a few hours a night all year. I hadn't talked to my family without multitasking for years. My health was suffering. I was on the verge of (and eventually reached full) burn out.
Fast forward to 2013. I decided to make some big changes to bring happiness and health back into my life. I started by looking at photo albums of when I was young. "Why was I so happy?" I asked myself. I reverse engineered five key things that I was doing then that I had lost sight of. First and foremost, I put my family first again. Secondly, I overhauled my approach to my health, which came in the form of sleeping 7 - 9 hours a night, eating a balanced diet, and exercising in the form of weight lifting and fun classes. Third, I brought back curiosity, exploration, and expression in the form of running scientific experiments and using graph paper, legos, and markers.
Originally presented at HubSpot's INBOUND13 conference as a Bold Talk on August 22, 2013. Presentation designed in collaboration with BeutlerInk.com and their featured artist Cami Dobrin.
The future of public engagement can be seen today, just look at what top brands like Oreo and Burberry are doing to engage consumers through highly visual, timely, and useful media. The "pummel them until they submit" model is out, the "empower and educate" model is in.
Originally presented July 25, 2013 to the as a part of the US Chamber of Commerce Foundation - Emerging Issues.
Presentation design by: BeutlerInk.com
This is a remix to my Webvisions Keynote where I talked about how the future of the web is video. With the uptick in rich media across the board, it is clear that the future web will have more photos, gifs, and videos than text.
Video is not only the future of the web—it's the future of digital communication, and a disruptive force across platforms. This presentation follows video's journey on the web, then focuses on where it lives today, where it's going tomorrow, and how different players are to leverage its potential.
Emerging technologies are part of this transition, but there's a human story at the core—how we process information and how we tell stories.
This presentation was part of a keynote I gave at the Portland Webvisions Conference on May 23, 2013.
"Big Data" is a term as ubiquitous as data itself, but it is more than just a way to describe the massive amount of information created every day. In fact, I would argue that it is more of a dynamic than a one-dimensional term.
In this presentation, I walk business audiences through the history and rise of big data, the four Vs of big Data, and end by looking at some practical applications and recommendations.
Originally presented on February 26, 2013 in Washington, DC at the US Chamber of Commerce.
During my time at JESS3, I came to believe so wholly in these four principles. It was great to be one of the many "ingredients" presenting at TechCocktail's "Startup Mixology" conference on June 16, 2011.
Done "ignite style," each of the presenters shared 10 minutes of potent tips in their respective areas (design, development, community, PR, hiring, etc.).
Please feel free to beg, borrow, steal and cite freely!
One of my most favorite projects with Joe Chernov. We developed it as a follow-up to the Social Media PlayBook, published a year prior. This version drew on the expertise of social media managers at major brands and industry experts to provide insights and tactical solutions to the growing universe of social media.
October 2011: As a part of Silicon Valley Bank's CEO Summit, JESS3 President, COO and co-founder Leslie Bradshaw talked about five defining moments in our company's history to an audience of start-up CEOs.
How Brands Can Use Data Visualization to Make an ImpactLeslie Bradshaw
JESS3's mission is simple: to organize and beautify information to make it more accessible. In this presentation, JESS3 co-founder and President, Leslie Bradshaw, talks through how brands are beginning to leverage data visualization to impact the knowledge that drives the world's conversations.
Originally presented at SXSW 2012.
Prepared for the Voting Information Technology Summit, Leslie Bradshaw of JESS3 walks through some of the fundamentals of creating compelling and engaging content that is still informative through data visualization.
Presentation was originally delivered in Austin, TX on December 10, 2010.
Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.
I presented this deck at the Future M / Startup Marketing Bootcamp on October 8, 2010 in Boston.
The focus of my presentation was giving CEOs and other decision makers insights from the world class JESS3 team regarding design best practices.
This is a refined presentation based on ideas that I have been kicking around with friends, colleagues and audiences from St. Louis to Spain. I will continue to refine the presentation as new ideas, platforms and opportunities surface.
How Social Media Might Be Able to Impact the Sex Education Policy DebateLeslie Bradshaw
This presentation represents a case study of my own experience engaging The Heritage Foundation regarding their position on sex education. In sum: I shared my learnings, thinkings and thoughts for future efforts.
I presented it at Sex::Tech 2010 in San Francisco on Saturday, February 27th 2010. I shared the stage with a dear friend and great resource in the Health 2.0 movement, Andre Blackman (founder / blogger / consultant at Pulse+Signal).
6. The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the
next decades.
- Hal Varian, Google’s Chief Economist
- Hal Varian, Google’s Chief Economist
7.
8. visualizing
the
sentiment
of the Bible
A project of
openbible.info
20. Data can inform your content.
Your content can be made from
data.
Measuring your content’s
effectiveness requires collecting
data.
data.
data.
data.
30. write copy
design assets
iterateoptimize
get approvals
everythingknow the
landscapeknow the
post content
zeitgeistexclusivity
measure impact
can’t just syndicate
measure impact
measure impact
be an insider
measure impact
measure impact
coordinate across teams
measure impact
measure impact
measure impact
measure impact
measure impact
31. We've gone from being
exposed to about 500
brand messages a day
back in the 1970s to as
many as 5,000 a day
today.
Jay Walker-Smith
Yankelovich Consumer Research
Yankelovich Consumer Research
Yankelovich Consumer Research
Yankelovich Consumer Research
32. Engage: 76
Recall: 12
Act on: 5
Act on: 5
Act on: 5
Act on: 5
Act on: 5 Yankelovich Consumer Research
33. Engage: 76 you
Recall: 12
have to
be the
Act on: 5
Act on: 5
Act on: 5
0.1
Act on: 5
Act on: 5 % Yankelovich Consumer Research
34. You have to create
breakthrough work to
be noticed.
42. how TV ratings work
told through puppets
and papercraft
told through a behind
the scenes
http://jess3.com/espn-tv-ratings-101/
43. Gmail’s fidelity from web
to mobile
told through
papercraft and stop
motion animation
told through a behind
the scenes
http://jess3.com/gmail-stop-motion-animation-video/
53. 95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study
(2011)
95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study
(2011)
54.
55.
56.
57.
58.
59. Hi JESS3,
I need an infographic done
by next week.
Is that possible?
73. Math majors, rejoice. Businesses are going to need tens of thousands of you in the coming years as companies grapple with a growing mountain of data.
- Steve Lohr, New York Times
- Steve Lohr, New York Times
74. I keep saying the sexy job in the
next ten years will be
statisticians. People think I'm
joking, but who would've guessed
that computer engineers would've
been the sexy job of the 1990s?
- Hal Varian, Google’s Chief Economist
- Hal Varian, Google’s Chief Economist
75. If it’s worth doing, it’s
worth doing well.
(my Grandpa Baskett used to say this all the time)
77. visualizing
the size of
geosocial
platforms
through a
universe
metaphor
A project JESS3 did to
put things in
perspective for
journalists covering
Skype’s acquisition,
LinkedIn’s IPO,
MySpace’s sale and the
“foursquare vs.
Gowalla” debate
79. The “hot fire”
comes from
your talent
and their craft.
Not from your
physical
location.
80. DESIGN TAXI: What is the word
you think will continue to reside
in and reverberate through
the creative industries over the
next 10 years?
Aaron Koblin: Data-driven.
Aaron Koblin, Data Arts Team Lead - Google Creative Lab
81. The only important
thing about design is
how it relates to
people.
Victor Papanek
Design for the Real World: Human Ecology and Social Change (1971)
82. The only important
thing about data is how
it empowers people.
Leslie Bradshaw
Applying Victor Papanek’s sentiments from 1971 to today’s data challenge