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The Parable of the
Underpant Stealing Gnomes
Phase 1      Phase 2    Phase 3
Collect data             Insights!
                         Results!
                          Profit!
The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the
next decades.
- Hal Varian, Google’s Chief Economist
- Hal Varian, Google’s Chief Economist
visualizing
     the
sentiment
of the Bible


  A project of
 openbible.info
visualizing
the words
used in the
2011-2012
Republican
  primary
  debates


  A project of
 periscopic.com
visualizing
 138 years
 of Popular
  Science
 Magazine


A project by Jer Thorp,
Data Artist in Residence
at the New York Times
visualizing
   realtime
checkins at
    polling
locations for
  the 2010
   election


A collaboration between
JESS3, foursquare, VIP
  (Google + Pew) and
        Engage
But why isn’t there a
“Landscape of Big
Data Visualization
Companies” slide?
The craft of design is hard to scale.

Each data set has its nuances.

A few key folks leading the way...
Google Creative Labs /
Google Data Arts Labs
Jonathan Harris
Stamen
JESS
3
Data can inform your content.

Your content can be made from
data.

Measuring your content’s
effectiveness requires collecting
data.
data.
data.
data.
Visual
Reporting

Makes it
universal

Makes it
snackable
Creating content as / for
a brand feels a lot like
you are running a daily
news program.
http://en.wikipedia.org/wiki/Newsroom
We’ve gone from
producing content on
timelines in months, to
timelines in hours.
*my humble estimation
Must. Quench. Thirst.
Of. All. Social. Media.
Channels. And.
Communities.
write copy

design assets
                          iterateoptimize
get approvals
                     everythingknow the
                     landscapeknow the
post content
                      zeitgeistexclusivity
measure impact
                      can’t just syndicate
measure impact
measure impact
                            be an insider
measure impact
measure impact
                 coordinate across teams
measure impact
measure impact
measure impact
measure impact
measure impact
We've gone from being
exposed to about 500
brand messages a day
back in the 1970s to as
many as 5,000 a day
today.
Jay Walker-Smith
Yankelovich Consumer Research
Yankelovich Consumer Research
Yankelovich Consumer Research
Yankelovich Consumer Research
Engage: 76

Recall: 12

Act on: 5
Act on: 5
Act on: 5
Act on: 5
Act on: 5    Yankelovich Consumer Research
Engage: 76   you
Recall: 12
             have to
             be the
Act on: 5
Act on: 5
Act on: 5
             0.1
Act on: 5
Act on: 5    % Yankelovich Consumer Research
You have to create
breakthrough work to
be noticed.
edgy

star power

humor
by: 72 and sunny

for: K-Swiss

view: http://jes3.com/KennyPowers_MFCEO
You have to create
work that provides
value to be shared.
informative

star power

timely
by: JESS3

for: Wikipedia’s 10th Anniversary

view http://jess3.com/state-of-wikipedia
informative

heavy lift

beautiful
by: JESS3

for: The Economist’s World in 2011 Summit

view: http://jess3.com/womens-economic-opportunity-index/
There are always at
least two stories to
tell.
The one you set out to
tell and the one about
making the one you set
out to tell.
Tell them both.
how TV ratings work




        told through puppets
            and papercraft

       told through a behind
             the scenes

http://jess3.com/espn-tv-ratings-101/
Gmail’s fidelity from web
                                                             to mobile




                      told through
                   papercraft and stop
                    motion animation

                 told through a behind
                       the scenes

http://jess3.com/gmail-stop-motion-animation-video/
Creating content for
brands is a delicate
balance between
business objectives,
creativity & user goals.
http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/
95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study
(2011)
95% of senior executives say that they doubt their companies have the right operating model (of which structure is a key component) for today’s world.- Accenture Study
(2011)
Hi JESS3,

I need an infographic done
by next week.

Is that possible?
Hi JESS3,

I need a video done in 2
weeks.

Is that possible?
Hi JESS3,

I need a interactive data
visualization done in 4
weeks.

Is that possible?
Education about the
process is key.
So how is it all
coordinated? Here’s
what’s in our tool belt...
Brands are media
companies.
Hire people who
excel at math.
Math majors, rejoice. Businesses are going to need tens of thousands of you in the coming years as companies grapple with a growing mountain of data.


- Steve Lohr, New York Times
- Steve Lohr, New York Times
I keep saying the sexy job in the
next ten years will be
statisticians. People think I'm
joking, but who would've guessed
that computer engineers would've
been the sexy job of the 1990s?
- Hal Varian, Google’s Chief Economist
- Hal Varian, Google’s Chief Economist
If it’s worth doing, it’s
worth doing well.
(my Grandpa Baskett used to say this all the time)
Build dynamic and
realtime data
systems.
visualizing
 the size of
  geosocial
  platforms
  through a
  universe
 metaphor

A project JESS3 did to
      put things in
    perspective for
 journalists covering
 Skype’s acquisition,
   LinkedIn’s IPO,
MySpace’s sale and the
    “foursquare vs.
   Gowalla” debate
Don’t be bound by
geography, keep
talent central.
The “hot fire”
comes from
your talent
and their craft.

Not from your
physical
location.
DESIGN TAXI: What is the word
you think will continue to reside
in and reverberate through
the creative industries over the
next 10 years?

Aaron Koblin: Data-driven.
Aaron Koblin, Data Arts Team Lead - Google Creative Lab
The only important
thing about design is
how it relates to
people.
Victor Papanek
Design for the Real World: Human Ecology and Social Change (1971)
The only important
thing about data is how
it empowers people.
Leslie Bradshaw
Applying Victor Papanek’s sentiments from 1971 to today’s data challenge
http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1

http://mashable.com/2011/06/28/data-infographic/

http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/

http://techcrunch.com/2010/08/04/schmidt-data/
http://www.slideshare.net/BenSiscovick/creating-competitive-advantage-through-data-ia-ventures

http://www.yankelovich.com/

http://uxdesign.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/

http://jess3.com/social-media-brandsphere/

http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/

http://en.wikipedia.org/wiki/Newsroom

http://jess3.com/geosocial-universe-2/ | http://jess3.com/geosocial-universe/

http://jess3.com/samsung-home-page-redesign-infographic/

http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/
http://www.fastcodesign.com/1665220/infographic-of-the-day-what-are-the-darkest-parts-of-the-bible

http://www.openbible.info/blog/2011/10/applying-sentiment-analysis-to-the-bible/

http://jess3.com/foursquare-i-voted/

http://fastcache.gawkerassets.com/assets/images/9/2010/05/journalism.jpg

http://gizmodo.com/5846087/stop-already-with-the-fcking-infographics

http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/149636/people-are-tired-of-bad-infographics-so-mak


http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/

http://www.smashingmagazine.com/2011/10/21/the-do%E2%80%99s-and-don%E2%80%99ts-of-infographic-design-revisite


http://jess3.com/sxswi-social-media-installation/ | http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://jess3.com/sxswi-social-media-hub/
http://dribbble.com/

http://forrst.com/

http://ffffound.com/

http://www.good.is/infographics

http://www.fastcodesign.com/

http://jess3.com/the-state-of-wikipedia/

http://jess3.com/eloqua-content-grid-v2/

http://flowingdata.com/

http://datavisualization.ch/

http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/
http://visualizing.org/

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