Outline What is Twitter? How it’s being used Who’s using it Basic strategies Client ideas Bad form/Good form How to get started Tools to checkout
Micro-blogging service (<140 characters)
Let people know: What are you doing
Connect with and learn from people of similar interests
Listen to and engage customers and prospects
Courtesy of PEW More Demographics
How it’s being used Business Customer relations Reputation mgmt Specials/Promos Crisis mgmt/PR Event coverage Issue advocacy Recruiting Individuals Thought Leaders Personal Branding Industry Relations Education Networking
Brands that tweet
Twitter don’ts Don’t tweet about everything Don’t treat it like another medium to push your message to customers and prospects Don’t build followers just to build followers Don’t jump in without learning the rules
Twitter dos Followers & Following
In general, follow someone back if they follow you and thank them
Use tools and search to find people with similar interests or to find customers/prospects
Twitter dos Language Re-Tweets (RT) – used to share information you receive from who you are following to your followers Direct Messages (DM) – Used to have a private conversation with a follower @ replys – referencing or conversing with another Twitterer by using @+their username URL shortener – services used to shorten urls for referencing in a tweet.
Hashtags Categorize tweets by: Topic or purpose Events Crisis
Twitter dos Profile Include these in your profile: Use your real name and picture. Use your bio to convey your background, industry information and interests. Always include a URL. Customize your background.
Use search Find people who mention you, your company, your products or your competitors Search for keywords or topics Find people with similar interests Focus in on: Words, people, places, dates and attitudes www.search.twitter.com
How to engage (for business) Monitor conversation about your brand Follow the right people Build industry relationships Build media relationships Engage in conversation about your brand Share useful content Add human element Commit to it for the long haul!
“Branding gets built up by interacting everyday with everyday people.” Tony Hsieh, CEO of Zappos @zappos “Brands that want to participate must remain committed and be part of the community. It is not advertising.” Paula Drum, VP Marketing H&R Block @pauladrum
Individual Learn the rules Follow industry/thought leaders Follow people who share your interests Listen and engage (@replies, DM’s) Share useful content (RT’s, links, blog content) Be you!