Autumn's personal brand


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This is my personal brand and who I am

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Autumn's personal brand

  1. 1.
  2. 2. Goals<br />Brand myself as a public relations professional with experience in social media and marketing<br />My ideal position is with a growing social media/ online marketing company with opportunities to move up.<br />
  3. 3. My Portfolio<br />Includes:<br />Press releases<br />Media alerts<br />Pitch letters<br />Newsletters<br />Blog Posts<br />
  4. 4. My Objectives<br />Online marketing or social media assistant<br />Move up within a year in either pay or position<br />
  5. 5. My SWOT Analysis<br />
  6. 6. My Strengths<br />I have strong writing skills. I love to write and have strong grammar skills.<br />I communicate well with people on a one-on-one basis.<br />I have the ability to find out what people really want, even when they don’t.<br />I’m completely committed to the success of the company I work for.<br />
  7. 7. My Weaknesses<br />I’m not the most comfortable public speaker so at times what I’m trying to convey doesn’t come out the way I want it to.<br />I’m not the greatest sales person. I don’t like to push people into buying things.<br />
  8. 8. My Opportunities<br />Graduate certificate in new media and communications from Wayne State University. This will allow for more experience.<br />I’m a fast learner, this allows me to pick up new tasks quickly.<br />
  9. 9. My Threats<br />Competing with thousands of other recent college graduates also searching for jobs that may have more experience.<br />The economy, while improving, is still not great so jobs are scarce.<br />I want to focus my search in the Ann Arbor area so that limits the number of companies that are hiring.<br />Gas prices are limiting my job radius.<br />
  10. 10. My Online Presence<br />Twitter<br />Blog<br />LinkedIn<br />Facebook<br />Foursquare<br />StumbleUpon<br />Diigo<br />VisualCV<br />
  11. 11. My Key Messages<br />Creative<br />Tech Savvy<br />Problem Solver<br />Determined<br />Helpful<br />Committed<br />Adaptable<br />Passionate<br />
  12. 12. My Strategies<br />I won’t be afraid to ask for advice or help<br />I will join PRSA Detroit and attend events<br />I will join Social Media Club Detroit<br />Network, Network, Network<br />
  13. 13. My Strategy Con’t.<br />Participate in Twitter chats related to public relations and social media<br />Read and/or comment on PR blogs such as:<br />Chris Brogan<br />Mashable<br />Ragan<br />Social Media Explorer<br />Blog more and blog what people want to read<br />
  14. 14. My Short-Term Tactics<br />Find a job with a growing company preferable one that deals with public relations and social media by June 2011<br />Write a daily blog<br />Make at least one new connection a week<br />
  15. 15. My Long-Term Tactics<br />Have a blog that people find interesting and informative<br />Become the manager of my department<br />Have a job that I love going to everyday<br />
  16. 16. My Measurements<br />My success will be measured by:<br />The number of readers I have on my blog<br />Being in the top 15 searches on Google<br />Having a job that I love going to everyday<br />Have job security<br />Being respected by my coworkers<br />