Chapter 2 (continued)Research Approaches and Methods        of Data Collection            9/11/2012
Roadmap•   Confirm roster•   Quick review of last class•   Finish chapter 2 material•   Where we’re headed:    – Finish ch...
Quick Review• Variables in psychology research  – Types  – Roles• Quantitative vs. Qualitative research• Experimental rese...
Where we left off…• Reminder of qualitative vs. quantitative• “zoom out”• Other (non-experimental) quantitative  research ...
Nonexperimental Quantitative              Research• A descriptive type of research study• Defining characteristic: no IV m...
Types of Nonexperimental          Quantitative Research• Correlational Studies• Natural Manipulation• Longitudinal and Cro...
Correlational Research• A study that describes the relationship between  two variables• The goal is often to help with pre...
Remember:Correlation does   not imply causation.Correlation does   not imply causation.Correlation does   not imply causat...
Natural Manipulation Research          (a.k.a. quasi-experimental)• Look at effects of variable(s) not actually under the ...
Longitudinal & Cross-Sectional Designs• Zoom out: still non-experimental quantitative  research
Longitudinal Research• A study that repeatedly measures the same  variables in a single sample of individuals over  a set ...
Cross-sectional Research• Measure variable(s) across representative  samples of individuals that differ on a  characterist...
Comparing Longitudinal and               Cross-Sectional•   Both have benefits and drawbacks:•   Time to complete the stud...
Cohort effects• Different age groups have different  experiences over time – Example:   • A group of 10-15 year-olds have ...
Cohort-Sequential Design• A combination of longitudinal and cross-  sectional designs• Measures the same characteristics a...
Example:• Formation and maintenance of best-  friendships in children as they advance from  2nd grade to 5th grade• What w...
Fall   Spring Fall Spring                   2012   2013 2013 2014Group(Starting Point)2nd graders        2nd    2nd    3rd...
QUALITATIVE RESEARCH
Qualitative Research• Interpretive research approach relying on  multiple types of subjective data• Researcher’s goal: und...
Features of Qualitative Research• Generally occurs in the field or participant’s  natural setting• Triangulation• deeper u...
Major Methods of Data collection• Techniques used to physically gather information  used to answer research questions• Tes...
Tests• Standardized or researcher-constructed instruments  designed to measure:   – Personality, aptitude, achievement, pe...
Questionnaires• Self-report data collection instrument  – opinions, perceptions, attitudes• Paper-and-pencil, computer, on...
Interviews• Data collection method in which an interviewer asks  the interviewee a series of questions• Face-to-face, tele...
Focus Groups• Collection of data in a group situation in which  a moderator leads a discussion with small  group of partic...
Observation• Researcher observes and records individuals’  behavior• Naturalistic—real-world setting• Laboratory—in a lab ...
Existing or Secondary data• Collection of data left behind or originally used for  another purpose.• Documents• Physical d...
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Chapter 2 class version b

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Chapter 2 class version b

  1. 1. Chapter 2 (continued)Research Approaches and Methods of Data Collection 9/11/2012
  2. 2. Roadmap• Confirm roster• Quick review of last class• Finish chapter 2 material• Where we’re headed: – Finish ch. 2 today – Chapter 3 on Thursday – Next Tuesday: Exam 1
  3. 3. Quick Review• Variables in psychology research – Types – Roles• Quantitative vs. Qualitative research• Experimental research and causation – Requirements for claims of causation• Settings for experimental research – Pros and cons
  4. 4. Where we left off…• Reminder of qualitative vs. quantitative• “zoom out”• Other (non-experimental) quantitative research designs
  5. 5. Nonexperimental Quantitative Research• A descriptive type of research study• Defining characteristic: no IV manipulation• Goals – Provide an accurate picture of phenomenon – Describe size and direction of relationships among variables• Question: If we care so much about causation, why would we use this kind of research design?
  6. 6. Types of Nonexperimental Quantitative Research• Correlational Studies• Natural Manipulation• Longitudinal and Cross-Sectional
  7. 7. Correlational Research• A study that describes the relationship between two variables• The goal is often to help with prediction.• Remember the 3rd variable problem.
  8. 8. Remember:Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.Correlation does not imply causation.
  9. 9. Natural Manipulation Research (a.k.a. quasi-experimental)• Look at effects of variable(s) not actually under the experimenter’s control• Examines the impact of individual difference variables on an outcome variable• Individual difference variables are existing characteristics such as traits, characteristics, experiences* – Examples?
  10. 10. Longitudinal & Cross-Sectional Designs• Zoom out: still non-experimental quantitative research
  11. 11. Longitudinal Research• A study that repeatedly measures the same variables in a single sample of individuals over a set time• The time period can vary greatly.• At least two measurement points, but can be more
  12. 12. Cross-sectional Research• Measure variable(s) across representative samples of individuals that differ on a characteristic• Key: measure all at one time point
  13. 13. Comparing Longitudinal and Cross-Sectional• Both have benefits and drawbacks:• Time to complete the study• Feasibility to complete the study• Richness of data• Cohort issues
  14. 14. Cohort effects• Different age groups have different experiences over time – Example: • A group of 10-15 year-olds have always used computers • A group of 60-65 year-olds did not routinely use computers until they were adults (and some still may not)
  15. 15. Cohort-Sequential Design• A combination of longitudinal and cross- sectional designs• Measures the same characteristics at several selected time intervals in groups at different age levels• Benefits: less time, less cost, lower attrition
  16. 16. Example:• Formation and maintenance of best- friendships in children as they advance from 2nd grade to 5th grade• What would this look like in a longitudinal study?• Let’s see what a cohort-sequential design would look like
  17. 17. Fall Spring Fall Spring 2012 2013 2013 2014Group(Starting Point)2nd graders 2nd 2nd 3rd 3rd4th graders 4th 4th 5th 5th• Now you can collect data spanning from 2nd grade to 5th grade in half the time
  18. 18. QUALITATIVE RESEARCH
  19. 19. Qualitative Research• Interpretive research approach relying on multiple types of subjective data• Researcher’s goal: understand observations from the participant’s perspective
  20. 20. Features of Qualitative Research• Generally occurs in the field or participant’s natural setting• Triangulation• deeper understanding of phenomena• Research questions may evolve over course of data collection
  21. 21. Major Methods of Data collection• Techniques used to physically gather information used to answer research questions• Tests• Questionnaires• Interviews• Focus groups• Observation• Existing/ Archival data
  22. 22. Tests• Standardized or researcher-constructed instruments designed to measure: – Personality, aptitude, achievement, performance• Information on reliability, validity, and norms usually available• Table 2.3, page 55- benefits/weaknesses
  23. 23. Questionnaires• Self-report data collection instrument – opinions, perceptions, attitudes• Paper-and-pencil, computer, online• Table 2.4, page 57
  24. 24. Interviews• Data collection method in which an interviewer asks the interviewee a series of questions• Face-to-face, telephone• Table 2.5, page 58-benefits/weaknesses
  25. 25. Focus Groups• Collection of data in a group situation in which a moderator leads a discussion with small group of participants.• Especially useful for exploring how people think about an issue – The difficulties of focus groups – Table 2.6, page 59-benefits/weaknesses
  26. 26. Observation• Researcher observes and records individuals’ behavior• Naturalistic—real-world setting• Laboratory—in a lab or other controlled setting created by the researcher• Table 2.7, page 60-benefits and weaknesses
  27. 27. Existing or Secondary data• Collection of data left behind or originally used for another purpose.• Documents• Physical data• *Archived research data• Table 2.8, page 61-benefits and weaknesses
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