The 6 step process for measuring social media

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Social media success can be measured. In this presentation from Social Media Success Summit 2011, social media strategist Jay Baer shows the 6 step process for measuring social media success and ROI.

Business Technology

Let’s Get Fearless: 6 Step Process for Social Media Measurement Presented by Jay Baer Design ©2011 Social Media Examiner • Content Copyrighted by Presenter

Extreme Interest in Social Media Measurement ©2011 WhitePaperSource Publishing• Do NOT distribute

©2011 Social Media Examiner & Presenter • Do NOT distribute

Step 1: Understand the Role of Social in Your Company ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

Awareness? Sales? Loyalty? ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

There’s No Magic Number in Social Media ©2011 Social Media Examiner & Presenter • Do NOT distribute

Step 2: Know What You Can Measure ©2011 Social Media Examiner & Presenter • Do NOT distribute

Money Book Guarantee! ©2011 Social Media Examiner & Presenter • Do NOT distribute

Awareness Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute

Positive Social Mentions ©2011 Social Media Examiner & Presenter • Do NOT distribute

Share of Voice ©2011 Social Media Examiner & Presenter • Do NOT distribute

Traffic From Social Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute

Home Base & Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute

Direct Report From Facebook ©2011 Social Media Examiner & Presenter • Do NOT distribute

New Visitors From Social Outposts ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

Inbound Links ©2011 Social Media Examiner & Presenter • Do NOT distribute

Search + Social ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute http://scr.bi/g3Nc84

Search Volume Trends ©2011 Social Media Examiner & Presenter • Do NOT distribute

Content Consumption ©2011 Social Media Examiner & Presenter • Do NOT distribute

Klout ©2011 Social Media Examiner & Presenter • Do NOT distribute

Sales Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute

Social Media Only Offers ©2011 Social Media Examiner & Presenter • Do NOT distribute

Lead Generation ©2011 Social Media Examiner & Presenter • Do NOT distribute

Social Connectivity Among Customers ©2011 Social Media Examiner & Presenter • Do NOT distribute

Sales Funnel Behaviors ©2011 Social Media Examiner & Presenter • Do NOT distribute

Loyalty Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute

Fan Advocacy ©2011 Social Media Examiner & Presenter • Do NOT distribute

Lifetime Value Impact ©2011 Social Media Examiner & Presenter • Do NOT distribute

Content Sharing ©2011 Social Media Examiner & Presenter • Do NOT distribute

Content Subscription ©2011 Social Media Examiner & Presenter • Do NOT distribute

Propensity to Promote ©2011 Social Media Examiner & Presenter • Do NOT distribute

Step 3: Decide on ROI vs. Correlation ©2011 Social Media Examiner & Presenter • Do NOT distribute

ROI in Practice ,[object Object],[object Object],[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute ,[object Object],[object Object],[object Object],[object Object],ROI ALWAYS IS: revenue minus investment/investment 15,000 - 2,300/2,300 ROI = 552%

Other Possible ROI Outcomes ©2011 Social Media Examiner & Presenter • Do NOT distribute

Market Research ©2011 Social Media Examiner & Presenter • Do NOT distribute

Customer Service Efficiencies ©2011 Social Media Examiner & Presenter • Do NOT distribute

Correlation in Practice ©2011 Social Media Examiner & Presenter • Do NOT distribute

4. Select Metrics (in advance) ©2011 Social Media Examiner & Presenter • Do NOT distribute

[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

Step 5: Share the Data Widely ©2011 Social Media Examiner & Presenter • Do NOT distribute

©2011 Social Media Examiner & Presenter • Do NOT distribute

Step 6: Embrace Anecdotes ©2011 Social Media Examiner & Presenter • Do NOT distribute

6 Step Process for Measuring Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

Jay Baer ,[object Object],[object Object],[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

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1. Let’s Get Fearless: 6 Step Process for Social Media Measurement Presented by Jay Baer Design ©2011 Social Media Examiner • Content Copyrighted by Presenter

2. Extreme Interest in Social Media Measurement ©2011 WhitePaperSource Publishing• Do NOT distribute

3. ©2011 Social Media Examiner & Presenter • Do NOT distribute

4.

5.

6. There’s No Magic Number in Social Media ©2011 Social Media Examiner & Presenter • Do NOT distribute

7. Step 2: Know What You Can Measure ©2011 Social Media Examiner & Presenter • Do NOT distribute

8. Money Book Guarantee! ©2011 Social Media Examiner & Presenter • Do NOT distribute

9. Awareness Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute

10. Positive Social Mentions ©2011 Social Media Examiner & Presenter • Do NOT distribute

11. Share of Voice ©2011 Social Media Examiner & Presenter • Do NOT distribute

12. Traffic From Social Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute

13. Home Base & Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute

14. Direct Report From Facebook ©2011 Social Media Examiner & Presenter • Do NOT distribute

15.

16. Inbound Links ©2011 Social Media Examiner & Presenter • Do NOT distribute

17.

18. Search Volume Trends ©2011 Social Media Examiner & Presenter • Do NOT distribute

19. Content Consumption ©2011 Social Media Examiner & Presenter • Do NOT distribute

20. Klout ©2011 Social Media Examiner & Presenter • Do NOT distribute

21. Sales Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute

22. Social Media Only Offers ©2011 Social Media Examiner & Presenter • Do NOT distribute

23. Lead Generation ©2011 Social Media Examiner & Presenter • Do NOT distribute

24. Social Connectivity Among Customers ©2011 Social Media Examiner & Presenter • Do NOT distribute

25. Sales Funnel Behaviors ©2011 Social Media Examiner & Presenter • Do NOT distribute

26. Loyalty Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute

27. Brand Community Participation ©2011 Social Media Examiner & Presenter • Do NOT distribute

28. Fan Advocacy ©2011 Social Media Examiner & Presenter • Do NOT distribute

29. Lifetime Value Impact ©2011 Social Media Examiner & Presenter • Do NOT distribute

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31. Content Subscription ©2011 Social Media Examiner & Presenter • Do NOT distribute

32. Propensity to Promote ©2011 Social Media Examiner & Presenter • Do NOT distribute

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34.

35. Other Possible ROI Outcomes ©2011 Social Media Examiner & Presenter • Do NOT distribute

36. Market Research ©2011 Social Media Examiner & Presenter • Do NOT distribute

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45.