Marketing automation

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How to generate leads with content marketing and marketing automation?

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Marketing automation

  1. 1. MARKETINGAUTOMATION WITHCAMPAIGNDOCKMarketing automation
  2. 2. L E S A 79% 56% conte nt ma rketing 23% peers 21% sales *MarketingProfsMarketing automation
  3. 3. AWARENESS INFORMATION EVALUATION PURCHASEMarketing automation
  4. 4. CEO Mark etingPu DMU? rchase Legal CFO CTO Marketing automation
  5. 5. BANT Budget Company Authority Function Need Company/ Behavior Timeframe BehaviorMarketing automation
  6. 6. 1 Lead generation by means of SEO, content marketing and social media2 Building relations with all decision makers at their own pace and interest3 Qualifying leads for salesMarketing automation
  7. 7. direct marketing multiple channelsMARKETINGAUTOMATION result driven campaign flows behavioral based mutual interestMarketing automation
  8. 8. CONNECT BUILD RELATION CONVERTWITH EXISTING BASED ON QUALIFIEDAND NEW MUTUAL LEADSSUSPECTS INTEREST- synchronize with CRM - communication based - qualify leads- import databases on contact information - route leads to CRM/sales- generate leads - communication based - evaluate on behavioral information - score actions Marketing automation
  9. 9. GENERATE LEADS website content social media SEO search landing page landing pageMarketing automation
  10. 10. GENERATE LEADS search or social landing page landing page landing page web form web form web form lead information lead information lead informationMarketing automation
  11. 11. BUILD RELATIONdirect mail promotions, invitations, …e-mail promotions, e-newsletters, …landing pages event registration, survey, …social media Twitter, Facebook, LinkedIn,…txt messagesMarketing automation
  12. 12. BUILD RELATION answer 1 demo downloaded survey answer 2 white paper invitation clicked not downloaded attending clicked e-news invitatione-mail not clicked not clicked e-news Marketing automation
  13. 13. BUILD RELATION answer 1 80 demo downloaded survey 80 20 answer 2 white paper invitation 80 clicked 20 not downloaded attending clicked e-news 20 invitation 80e-mail not clicked not clicked e-news Marketing automation
  14. 14. LEAD QUALIFICATION Budget Authority Need Timeframe Company Function Company/ Behavior Behavior { Lead scoringMarketing automation
  15. 15. lead qualification reports multiple channels HOW IT WORKS queries campaign flows autoresponders Marketing automation
  16. 16. Marketing automation
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  19. 19. Marketing automation
  20. 20. Marketing automation
  21. 21. Marketing automation
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  23. 23. Marketing automation
  24. 24. Marketing automation
  25. 25. Marketing automation
  26. 26. Marketing automation
  27. 27. Marketing automation
  28. 28. lead qualification reports secures follow-up WHAT IT DOES integrates with CRM campaign flows integrates with social media Marketing automation
  29. 29. Lead qualification: no cold prospectsReports: interest, engagement, contentIntegration: social, Google, CRM (no silo’s)Campaign flows: content that is relevantSecured follow-up: no lost leadsMarketing automation
  30. 30. Questions? www.campaigndock.com jan@campaigndock.com +32 475 940 864Marketing automation

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