MARKETINGAUTOMATION WITHCAMPAIGNDOCKMarketing automation
L E          S A            79% 56%                conte nt ma rketing                                      23%           ...
AWARENESS     INFORMATION     EVALUATION     PURCHASEMarketing automation
CEO                   Mark etingPu      DMU?   rchase                Legal           CFO                                  ...
BANT    Budget        Company                       Authority                          Function                           ...
1                Lead generation by means of SEO, content marketing and social media2                Building relations wi...
direct marketing                                                  multiple channelsMARKETINGAUTOMATION                    ...
CONNECT                   BUILD RELATION                CONVERTWITH EXISTING             BASED ON                      QUA...
GENERATE LEADS                            website                            content                                      ...
GENERATE LEADS                           search                          or social     landing page       landing page    ...
BUILD RELATIONdirect mail        promotions, invitations, …e-mail       promotions, e-newsletters, …landing pages         ...
BUILD RELATION                                                   answer 1                                                 ...
BUILD RELATION                                                   answer 1                                                 ...
LEAD QUALIFICATION    Budget             Authority     Need          Timeframe        Company           Function     Compa...
lead qualification              reports                                          multiple channels  HOW IT  WORKS         ...
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
Marketing automation
lead qualification              reports                                                secures follow-up  WHAT IT  DOES   ...
Lead qualification: no cold prospectsReports: interest, engagement, contentIntegration: social, Google, CRM (no silo’s)Camp...
Questions?                  www.campaigndock.com                  jan@campaigndock.com                  +32 475 940 864Mar...
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Marketing automation

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How to generate leads with content marketing and marketing automation?

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Marketing automation

  1. 1. MARKETINGAUTOMATION WITHCAMPAIGNDOCKMarketing automation
  2. 2. L E S A 79% 56% conte nt ma rketing 23% peers 21% sales *MarketingProfsMarketing automation
  3. 3. AWARENESS INFORMATION EVALUATION PURCHASEMarketing automation
  4. 4. CEO Mark etingPu DMU? rchase Legal CFO CTO Marketing automation
  5. 5. BANT Budget Company Authority Function Need Company/ Behavior Timeframe BehaviorMarketing automation
  6. 6. 1 Lead generation by means of SEO, content marketing and social media2 Building relations with all decision makers at their own pace and interest3 Qualifying leads for salesMarketing automation
  7. 7. direct marketing multiple channelsMARKETINGAUTOMATION result driven campaign flows behavioral based mutual interestMarketing automation
  8. 8. CONNECT BUILD RELATION CONVERTWITH EXISTING BASED ON QUALIFIEDAND NEW MUTUAL LEADSSUSPECTS INTEREST- synchronize with CRM - communication based - qualify leads- import databases on contact information - route leads to CRM/sales- generate leads - communication based - evaluate on behavioral information - score actions Marketing automation
  9. 9. GENERATE LEADS website content social media SEO search landing page landing pageMarketing automation
  10. 10. GENERATE LEADS search or social landing page landing page landing page web form web form web form lead information lead information lead informationMarketing automation
  11. 11. BUILD RELATIONdirect mail promotions, invitations, …e-mail promotions, e-newsletters, …landing pages event registration, survey, …social media Twitter, Facebook, LinkedIn,…txt messagesMarketing automation
  12. 12. BUILD RELATION answer 1 demo downloaded survey answer 2 white paper invitation clicked not downloaded attending clicked e-news invitatione-mail not clicked not clicked e-news Marketing automation
  13. 13. BUILD RELATION answer 1 80 demo downloaded survey 80 20 answer 2 white paper invitation 80 clicked 20 not downloaded attending clicked e-news 20 invitation 80e-mail not clicked not clicked e-news Marketing automation
  14. 14. LEAD QUALIFICATION Budget Authority Need Timeframe Company Function Company/ Behavior Behavior { Lead scoringMarketing automation
  15. 15. lead qualification reports multiple channels HOW IT WORKS queries campaign flows autoresponders Marketing automation
  16. 16. Marketing automation
  17. 17. Marketing automation
  18. 18. Marketing automation
  19. 19. Marketing automation
  20. 20. Marketing automation
  21. 21. Marketing automation
  22. 22. Marketing automation
  23. 23. Marketing automation
  24. 24. Marketing automation
  25. 25. Marketing automation
  26. 26. Marketing automation
  27. 27. Marketing automation
  28. 28. lead qualification reports secures follow-up WHAT IT DOES integrates with CRM campaign flows integrates with social media Marketing automation
  29. 29. Lead qualification: no cold prospectsReports: interest, engagement, contentIntegration: social, Google, CRM (no silo’s)Campaign flows: content that is relevantSecured follow-up: no lost leadsMarketing automation
  30. 30. Questions? www.campaigndock.com jan@campaigndock.com +32 475 940 864Marketing automation

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