How to generate leads with content marketing and marketing automation?

1. MARKETING
AUTOMATION WITH
CAMPAIGNDOCK
Marketing automation

2. L E
S A
79% 56%
conte nt ma rketing
23%
peers
21%
sales
*MarketingProfs
Marketing automation

3. AWARENESS
INFORMATION
EVALUATION
PURCHASE
Marketing automation

4. CEO
Mark eting
Pu
DMU?
rchase
Legal CFO
CTO
Marketing automation

5. BANT
Budget
Company
Authority
Function
Need
Company/
Behavior
Timeframe
Behavior
Marketing automation

6. 1 Lead generation by means of SEO, content marketing and social media
2 Building relations with all decision makers at their own pace and interest
3 Qualifying leads for sales
Marketing automation

7. direct marketing
multiple channels
MARKETING
AUTOMATION result driven
campaign flows behavioral based
mutual interest
Marketing automation

8. CONNECT BUILD RELATION CONVERT
WITH EXISTING BASED ON QUALIFIED
AND NEW MUTUAL LEADS
SUSPECTS INTEREST
- synchronize with CRM - communication based - qualify leads
- import databases on contact information - route leads to CRM/sales
- generate leads - communication based - evaluate
on behavioral information
- score actions
Marketing automation

9. GENERATE LEADS
website
content
social media
SEO
search landing page
landing page
Marketing automation

10. GENERATE LEADS
search
or social
landing page landing page landing page
web form web form web form
lead information lead information lead information
Marketing automation

11. BUILD RELATION
direct mail promotions, invitations, …
e-mail promotions, e-newsletters, …
landing pages event registration, survey, …
social media Twitter, Facebook, LinkedIn,…
txt messages
Marketing automation

12. BUILD RELATION
answer 1
demo
downloaded
survey
answer 2
white paper invitation
clicked
not downloaded
attending
clicked
e-news invitation
e-mail
not clicked
not clicked e-news
Marketing automation

13. BUILD RELATION
answer 1
80 demo
downloaded
survey
80 20
answer 2
white paper invitation 80
clicked
20 not downloaded
attending
clicked
e-news 20 invitation 80
e-mail
not clicked
not clicked e-news
Marketing automation

14. LEAD QUALIFICATION
Budget Authority Need Timeframe
Company Function Company/ Behavior
Behavior
{
Lead scoring
Marketing automation

15. lead qualification reports
multiple channels
HOW IT
WORKS queries
campaign flows autoresponders
Marketing automation

16. Marketing automation

17. Marketing automation

18. Marketing automation

19. Marketing automation

20. Marketing automation

21. Marketing automation

22. Marketing automation

23. Marketing automation

24. Marketing automation

25. Marketing automation

26. Marketing automation

27. Marketing automation

28. lead qualification reports
secures follow-up
WHAT IT
DOES integrates with CRM
campaign flows
integrates with social media
Marketing automation

29. Lead qualification: no cold prospects
Reports: interest, engagement, content
Integration: social, Google, CRM (no silo’s)
Campaign flows: content that is relevant
Secured follow-up: no lost leads
Marketing automation

30. Questions?
www.campaigndock.com
jan@campaigndock.com
+32 475 940 864
Marketing automation