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Impact	  of	  Blogs	  and	  Social	  Networking	  Sites	  to	  Business	   (Visayas	  Blogging	  Summit)	           Jane=e...
What	  is	  the	  impact	  of	  blogs	  and	  social	  networking	  sites	  to	  business?	  
Internet	  Search	  emerges	  as	  the	  top	               online	  acFvity.	                       Ac#vi#es	  showing	  ...
h=p://selnd.com/9nEOR3	  
h=p://bit.ly/9DLFnc	  
h=p://bit.ly/a23Zsh	  
Search	  MarkeFng	  Program	  •    Goals	  •    Audience	  •    Needs	  •    Products	  •    PotenFal	  
h=p://www.google.com/insights/search	  SITE	  LAUNCH	  STEP	  #1	  RESEARCH	  
Find	  out	  compeFFon	  through	            search	  engine.	   Search	  engine	  is	  a	  reputaFon	  engine.	  
SITE	  launch	  Step	  #2	  Structure	  /	                        OpFmize	  •  About	  the	  site	                 •  Side...
h=p://www.halalcerFfiedfood.com	  launched	  August	  10.	     Relevance	  
Prominence	                     Reason	  to	  return	  Density	                    Proximity	  
Social	  media	  is	  changing	  the	  rules	  of	                engagement	                                    Base:	  P...
Facebook	  •  Aim	  to	  reach	  10,000	     Likes	  or	  Fans	  (Fpping	     point).	  •  Social	  context	  drives	     ...
Increase	  popularity	  
SITE	  Launch	  STEP	  	  #4	  MEASURE	  VCR	  
Paid	  search	  	     (opFon)	  Listed	  -­‐	  	  Search	  results	      Monitor	  your	  ranking.	  (results	  as	  of	  ...
TV	                PRINT	             POS	                CRM	   digital	             digital	          digital	          ...
New	  e-­‐mail	  markeFng	  systems	  like	  Flowtown.com	  has	  also	  integrated	  social	  media	  component.	  
Winner	  of	  DigitalFilipino	  Social	  Networking	  Awards	  2010	  (Blog	  category)	  
Winner	  of	  DigitalFilipino	  Social	  Networking	  Awards	  2010	  (Social	  Network	  category)	  
hXp://www.foursquare.com	  
Users	  through	  blogs	  and	  social	  networks	  can	  influence	  search	  engine	  results.	            Twi=er	  strea...
Social	  influencers	  •  People	  who	  have	  influence	  on	  their	  peers	     heavily	  influenced	  by	  the	  quality...
Twi=er	         stream	  Search	  engine	  influence	  
GlobalizaFon	  of	  the	      individual	  
Building	  Tribes	  •  Tell	  a	  story	                          •  Lead	  a	  movement	        –  Who	  are	  you	  upse...
• 	  Bring	  out	  the	  best	  in	  others.	            • 	  Get	  recognized.	            • 	  Outperform.	            •...
hXp://on.g.me/toywatch	  
Thank	  you!	  h=p://www.e-­‐commercephilippines.com	    h=p://www.searchprofileindex.com	  
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
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Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)

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Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.

Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.

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Transcript of "Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)"

  1. 1. Impact  of  Blogs  and  Social  Networking  Sites  to  Business   (Visayas  Blogging  Summit)   Jane=e  Toral  h=p://www.bloggingfromhome.com  
  2. 2. What  is  the  impact  of  blogs  and  social  networking  sites  to  business?  
  3. 3. Internet  Search  emerges  as  the  top   online  acFvity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  4. 4. h=p://selnd.com/9nEOR3  
  5. 5. h=p://bit.ly/9DLFnc  
  6. 6. h=p://bit.ly/a23Zsh  
  7. 7. Search  MarkeFng  Program  •  Goals  •  Audience  •  Needs  •  Products  •  PotenFal  
  8. 8. h=p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  9. 9. Find  out  compeFFon  through   search  engine.   Search  engine  is  a  reputaFon  engine.  
  10. 10. SITE  launch  Step  #2  Structure  /   OpFmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi=er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripFon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  11. 11. h=p://www.halalcerFfiedfood.com  launched  August  10.   Relevance  
  12. 12. Prominence   Reason  to  return  Density   Proximity  
  13. 13. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  14. 14. Facebook  •  Aim  to  reach  10,000   Likes  or  Fans  (Fpping   point).  •  Social  context  drives   advocacy  
  15. 15. Increase  popularity  
  16. 16. SITE  Launch  STEP    #4  MEASURE  VCR  
  17. 17. Paid  search     (opFon)  Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  18. 18. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  19. 19. New  e-­‐mail  markeFng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  
  20. 20. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  
  21. 21. Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  
  22. 22. hXp://www.foursquare.com  
  23. 23. Users  through  blogs  and  social  networks  can  influence  search  engine  results.   Twi=er  stream  
  24. 24. Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiFonal  influencers  (peers)   Source:  Social  Media  MarkeFng  for  Dummies   (Shiv  Singh)  
  25. 25. Twi=er   stream  Search  engine  influence  
  26. 26. GlobalizaFon  of  the   individual  
  27. 27. Building  Tribes  •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upsecng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.  •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connecFng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  28. 28. •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  lifes  challenges.   •   Enjoy  beXer  health.   •   Be  a  top  choice  (win  lifes  popularity  contests:  job,  rela#onship,  friendship).  The  Likeability  Factor  by  Tim  Sanders  
  29. 29. hXp://on.g.me/toywatch  
  30. 30. Thank  you!  h=p://www.e-­‐commercephilippines.com   h=p://www.searchprofileindex.com  
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