Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
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Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)

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Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial ...

Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.

Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.

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Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit) Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit) Presentation Transcript

  • Impact  of  Blogs  and  Social  Networking  Sites  to  Business   (Visayas  Blogging  Summit)   Jane=e  Toral  h=p://www.bloggingfromhome.com  
  • What  is  the  impact  of  blogs  and  social  networking  sites  to  business?  
  • Internet  Search  emerges  as  the  top   online  acFvity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  • h=p://selnd.com/9nEOR3  
  • h=p://bit.ly/9DLFnc  
  • h=p://bit.ly/a23Zsh  
  • Search  MarkeFng  Program  •  Goals  •  Audience  •  Needs  •  Products  •  PotenFal  
  • h=p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH  
  • Find  out  compeFFon  through   search  engine.   Search  engine  is  a  reputaFon  engine.  
  • SITE  launch  Step  #2  Structure  /   OpFmize  •  About  the  site   •  Sidebar  •  Company  index   –  Facebook  page  •  Categories   –  Twi=er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  DescripFon   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
  • h=p://www.halalcerFfiedfood.com  launched  August  10.   Relevance  
  • Prominence   Reason  to  return  Density   Proximity  
  • Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  • Facebook  •  Aim  to  reach  10,000   Likes  or  Fans  (Fpping   point).  •  Social  context  drives   advocacy  
  • Increase  popularity  
  • SITE  Launch  STEP    #4  MEASURE  VCR  
  • Paid  search     (opFon)  Listed  -­‐    Search  results   Monitor  your  ranking.  (results  as  of  August  11)  
  • TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • New  e-­‐mail  markeFng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  
  • Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  
  • Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  
  • hXp://www.foursquare.com  
  • Users  through  blogs  and  social  networks  can  influence  search  engine  results.   Twi=er  stream  
  • Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiFonal  influencers  (peers)   Source:  Social  Media  MarkeFng  for  Dummies   (Shiv  Singh)  
  • Twi=er   stream  Search  engine  influence  
  • GlobalizaFon  of  the   individual  
  • Building  Tribes  •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upsecng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.  •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connecFng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  • •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  lifes  challenges.   •   Enjoy  beXer  health.   •   Be  a  top  choice  (win  lifes  popularity  contests:  job,  rela#onship,  friendship).  The  Likeability  Factor  by  Tim  Sanders  
  • hXp://on.g.me/toywatch  
  • Thank  you!  h=p://www.e-­‐commercephilippines.com   h=p://www.searchprofileindex.com