Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits. Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.

1. Impact
of
Blogs
and
Social
Networking
Sites
to
Business
(Visayas
Blogging
Summit)
Jane=e
Toral
h=p://www.bloggingfromhome.com

2. What
is
the
impact
of
blogs
and
social
networking
sites
to
business?

3. Internet
Search
emerges
as
the
top
online
acFvity.
Ac#vi#es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010

4. h=p://selnd.com/9nEOR3

6. h=p://bit.ly/9DLFnc

7. h=p://bit.ly/a23Zsh

8. Search
MarkeFng
Program
• Goals
• Audience
• Needs
• Products
• PotenFal

9. h=p://www.google.com/insights/search
SITE
LAUNCH
STEP
#1
RESEARCH

10. Find
out
compeFFon
through
search
engine.
Search
engine
is
a
reputaFon
engine.

11. SITE
launch
Step
#2
Structure
/
OpFmize
• About
the
site
• Sidebar
• Company
index
– Facebook
page
• Categories
– Twi=er
– Cat1
– Slideshare
• Photo
– Archives
• DescripFon
– Ads
• Company
info
– About
author
• Keyword:
category,
– News
company
name

12. h=p://www.halalcerFfiedfood.com
launched
August
10.
Relevance

13. Prominence
Reason
to
return
Density
Proximity

14. Social
media
is
changing
the
rules
of
engagement
Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010
Do
you
know
what
people
say
about
you?

15. Facebook
• Aim
to
reach
10,000
Likes
or
Fans
(Fpping
point).
• Social
context
drives
advocacy

16. Increase
popularity

17. SITE
Launch
STEP
#4
MEASURE
VCR

18. Paid
search
(opFon)
Listed
-­‐
Search
results
Monitor
your
ranking.
(results
as
of
August
11)

19. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful

20. New
e-­‐mail
markeFng
systems
like
Flowtown.com
has
also
integrated
social
media
component.

21. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)

22. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

24. hXp://www.foursquare.com

27. Users
through
blogs
and
social
networks
can
influence
search
engine
results.
Twi=er
stream

30. Social
influencers
• People
who
have
influence
on
their
peers
heavily
influenced
by
the
quality
and
volume
of
content
they
share
online
to
their
peers.
– Referent
influencers
– Expert
influencers
– PosiFonal
influencers
(peers)
Source:
Social
Media
MarkeFng
for
Dummies
(Shiv
Singh)

32. Twi=er
stream
Search
engine
influence

35. GlobalizaFon
of
the
individual

36. Building
Tribes
• Tell
a
story
• Lead
a
movement
– Who
are
you
upsecng?
– Who
are
you
leading?
– Challenge
the
status
quo
– Establish
a
culture.
• Connect
a
tribe
• Everyone
is
important.
– Who
are
you
connecFng?
– Being
a
leader
gives
you
– Stage
1
to
5
charisma.
• Life
sucks
• Make
change
• My
life
sucks
• I’m
great
– Commit
• We’re
great
• Life
is
great

37. •
Bring
out
the
best
in
others.
•
Get
recognized.
•
Outperform.
•
Overcome
life's
challenges.
•
Enjoy
beXer
health.
•
Be
a
top
choice
(win
life's
popularity
contests:
job,
rela#onship,
friendship).
The
Likeability
Factor
by
Tim
Sanders

39. hXp://on.g.me/toywatch

40. Thank
you!
h=p://www.e-­‐commercephilippines.com
h=p://www.searchprofileindex.com