Becoming a Blogger Entrepreneur

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Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.

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Becoming a Blogger Entrepreneur

  1. 1. Becoming  a  Blog  and  Social   Media  Entrepreneur   Jane5e  Toral   h5p://www.digientrepreneur.com  
  2. 2. h5p://www.digitalfilipino.com  
  3. 3. h5p://www.cyberfair.ph  
  4. 4. h5p://www.e-­‐commercephilippines.com  
  5. 5. h5p://digientrepreneur.com  
  6. 6. E-­‐Commerce  is  Growing  Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  
  7. 7. h5p:/mulPply.com/marketplace  
  8. 8. 3  Market  Needs   Low-­‐cost  but  effecPve  website   Rank  in  search  engines   Tap  social  media  Very  few  service  providers……  
  9. 9. h5p://www.makeliterature.com/blog/press-­‐release  
  10. 10. Blog  Content  •  Solve  a  problem   •  Breaking  news  •  Data   •  3rd  party  commentary  •  Take  a  stand   •  Unexpected  connecPon  •  Big  list  (top  20)   •  Keyword  •  Infograph   •  Reader  survey   Source:  h5p://bit.ly/ppqNk5  
  11. 11. Legal  challenges  •  General  •  Copyright  •  DefamaPon  •  Trademark  •  Privacy  
  12. 12. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h5p://gapingvoid.com/so/  
  13. 13. h5p://bit.ly/bradgeiser  ProacPvely  care  about  people.  
  14. 14. What  Pinoys  found  most  as  effecPve   medium  for  adverPsement?  •  Television  –  37%  •  Internet  –  25%  •  Radio  –  6%  •  Newspapers  –  5%  •  Magazines  –  4%   Source:  Synovate  Media  Atlas   h5p://bit.ly/nQUx1t  
  15. 15. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  16. 16. h5p://bit.ly/jaysonbiadog  Passion  to  compete  and  win!  
  17. 17. A  successful  Digital  PR  •  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  
  18. 18. Social  Media  can…   •  Increase  sales   •  IntegraPon  ma5ers   •  Impacts  spend  and  consumpPon   •  Change  brand  percepPon   •  Brand  exposure  is  low  Source:  Ogilvy  &  Mather  /  ChatThreads  
  19. 19. Book  reference:  Brains  on  Fire  
  20. 20. Are  you  engaging?  Source:  h5p://bit.ly/qRqc4t  
  21. 21. Social  Media  Best  PracPces  •  Post  interesPng  stuff  (less  brand  but  more   interesPng  informaPon)  •  Post  consistently.  •  Post  omen.  •  Get  the  community  involved  •  Have  a  theme.     Source:  h5p://socialfresh.com/brands-­‐on-­‐instagram/  
  22. 22. What  is  a  blog  post  campaign?  •  Get  bloggers  to  write  about  you   –  Press  release   •  Pros:  fast  disseminaPon   •  Cons:  copy-­‐paste;  no  pick-­‐up   –  Meet  blogger  (group  or  one-­‐on-­‐one)   •  Pros:  geong  to  know  personally   •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost   –  Paid  post   •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO   efforts   •  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  
  23. 23. Measuring  effecPveness  •  Sales  conversion   –  Click  tracking   –  Coupons    •  Visits  •  Search  engine  ranking  •  RecommendaPons   –  Like   –  Retweet   –  Bookmarks    •  ConversaPon  generated   –  Comments  
  24. 24. Bloggers  &  Social  Media  Users  as   Social  influencers  •  People  who  have  influence  on  their  peers   heavily  influenced  by  the  quality  and  volume   of  content  they  share  online  to  their  peers.   –  Referent  influencers     –  Expert  influencers     –  PosiPonal  influencers  (peers)   Source:  Social  Media  MarkePng  for  Dummies   (Shiv  Singh)  
  25. 25. Blog  Entrepreneurs  •  Content  development  &  site  building  •  Traffic  &  conversion  •  Amplify,  engage,  &  create  movements  •  CreaPve  &  compePPve  
  26. 26. h5p://selnd.com/qIxJOM  
  27. 27. h5p://bit.ly/jamflores  Educate  the  market,  show  potenPal.  
  28. 28. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  29. 29. Lessons  learned  •  Not  a  one  Pme  effort   –  Web  presence  and  compePPon  tracking  (monthly   if  possible)   –  Constantly  look  into  new  resources   –  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to   slide  19)  
  30. 30. h5p://digitalfilipinocom.ning.com  h5p://digitalfilipino.podomaPc.com  
  31. 31. h5p://slideshare.net/jane5etoral  
  32. 32. We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com   Thank  you!  
  33. 33. h5p://store.ovi.com/content/116986  See  you  online  h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral   h5p://twi5er.com/digitalfilipino  

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