Useful Data Sources To Help Your Business Succeed
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Useful Data Sources To Help Your Business Succeed

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Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights.

Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights.

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Useful Data Sources To Help Your Business Succeed Useful Data Sources To Help Your Business Succeed Presentation Transcript

  • Catching Up On Trends
    “Advertising generally works to reinforce consumer trends rather than initiate them”
    Michael Schudson, sociologist
  • Trend Seeker – Mr X
    2
    • Owns Auto X car dealership
    Wants to evaluate his:
    • Website
    • Advertising campaign
    • Advertising spend
  • What’s the Trend?
    3
  • Catching Up on Trends
    4
  • Case: Toyota Recall
    5
  • Case: Toyota Recall
    Event History
    Recall - Floor matissue
    YouTube upload(19,966 views as of 28 Feb)
    Recall – Prius hybrid
    Toyota Presidentapologizes in US
    Recall –Accelerator pedal
    24 Feb 10
    24 Feb 10
    8 Feb 10
    26 Nov 09
    21 Jan 10
  • Catching Up on Trends
    7
  • Google Search Results
    8
  • Web Timeline
    9
    Get insights into news & web content topics
  • Web Timeline
    10
  • Catching Up on Trends
    11
  • Wonder Wheel
    12
    YouTube smart car crash testsmart car safety featurescare safety features
    car safety
    Insights into related topics for your ad placements & to include as content on your site
  • Catching Up on Trends
    13
  • Toyota on YouTube
    14
    http://www.youtube.com/watch?v=ZZeiD2-Rbg4
  • YouTube Statistics & Data
    15
    Insights into how content becomes popular, which sites refer to it, how it is searched for, who is viewing it
  • Mr X’s YouTube Statistics & Data
    16
    Insights into how audiences interact with your content - Views
  • Mr X’s YouTube Statistics & Data
    17
    Insights into how audiences interact with your content - Demographics
  • Mr X’s YouTube Statistics & Data
    18
    Insights into how audiences interact with your content – Hot or Not?
  • Catching Up on Trends
    19
  • Insights for Search
    20
  • Insights for Search
    21
    Insights into particular terms as well as industry-wide search trends
  • Insights for Search
    22
    Insights into regional interest, rising searches – do you have alternative solutions for consumers?
  • Catching Up on Trends
    23
  • Trends for Websites
    24
    nissan.commazda.com
    Insights into other sites people are visiting. Can you get tips from their web pages?
  • Catching Up on Trends
    25
  • Ad Planner
    26
    Insights into sites – Reach, Visitors, Page views & more
  • Ad Planner
    27
    Where else are people going? What are significant pages within a site?
  • Ad Planner
    28
    honda.com
    volkswagen.com
    mercedes-benz.com
    volvo.com
    Bad news for others in your industry could be good news for you. See how news affects traffic to sites
  • The Trend Spotters
    29
    What are people talkingabout?
    How does my site measure up?
    Is my site up-to-date?
    Is my ad campaign capturing trends?
    How stale are my ad messages?
    Where can my ads get targeted exposure?
  • Trend Spotted!
    • Insights into what people are concerned with
    • Research into your site & related sites
    • Updating site content to include popular, related topics
    • Modifying your ad campaign to capture popular terms
    • Revising ad messaging to suit the trend
    • Finding new ad placements
    30
  • Last Look – What Mr X Did Next
    31
  • Thank you