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Useful Data Sources To Help Your Business Succeed
 

Useful Data Sources To Help Your Business Succeed

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Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights.

Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights.

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    Useful Data Sources To Help Your Business Succeed Useful Data Sources To Help Your Business Succeed Presentation Transcript

    • Catching Up On Trends
      “Advertising generally works to reinforce consumer trends rather than initiate them”
      Michael Schudson, sociologist
    • Trend Seeker – Mr X
      2
      • Owns Auto X car dealership
      Wants to evaluate his:
      • Website
      • Advertising campaign
      • Advertising spend
    • What’s the Trend?
      3
    • Catching Up on Trends
      4
    • Case: Toyota Recall
      5
    • Case: Toyota Recall
      Event History
      Recall - Floor matissue
      YouTube upload(19,966 views as of 28 Feb)
      Recall – Prius hybrid
      Toyota Presidentapologizes in US
      Recall –Accelerator pedal
      24 Feb 10
      24 Feb 10
      8 Feb 10
      26 Nov 09
      21 Jan 10
    • Catching Up on Trends
      7
    • Google Search Results
      8
    • Web Timeline
      9
      Get insights into news & web content topics
    • Web Timeline
      10
    • Catching Up on Trends
      11
    • Wonder Wheel
      12
      YouTube smart car crash testsmart car safety featurescare safety features
      car safety
      Insights into related topics for your ad placements & to include as content on your site
    • Catching Up on Trends
      13
    • Toyota on YouTube
      14
      http://www.youtube.com/watch?v=ZZeiD2-Rbg4
    • YouTube Statistics & Data
      15
      Insights into how content becomes popular, which sites refer to it, how it is searched for, who is viewing it
    • Mr X’s YouTube Statistics & Data
      16
      Insights into how audiences interact with your content - Views
    • Mr X’s YouTube Statistics & Data
      17
      Insights into how audiences interact with your content - Demographics
    • Mr X’s YouTube Statistics & Data
      18
      Insights into how audiences interact with your content – Hot or Not?
    • Catching Up on Trends
      19
    • Insights for Search
      20
    • Insights for Search
      21
      Insights into particular terms as well as industry-wide search trends
    • Insights for Search
      22
      Insights into regional interest, rising searches – do you have alternative solutions for consumers?
    • Catching Up on Trends
      23
    • Trends for Websites
      24
      nissan.commazda.com
      Insights into other sites people are visiting. Can you get tips from their web pages?
    • Catching Up on Trends
      25
    • Ad Planner
      26
      Insights into sites – Reach, Visitors, Page views & more
    • Ad Planner
      27
      Where else are people going? What are significant pages within a site?
    • Ad Planner
      28
      honda.com
      volkswagen.com
      mercedes-benz.com
      volvo.com
      Bad news for others in your industry could be good news for you. See how news affects traffic to sites
    • The Trend Spotters
      29
      What are people talkingabout?
      How does my site measure up?
      Is my site up-to-date?
      Is my ad campaign capturing trends?
      How stale are my ad messages?
      Where can my ads get targeted exposure?
    • Trend Spotted!
      • Insights into what people are concerned with
      • Research into your site & related sites
      • Updating site content to include popular, related topics
      • Modifying your ad campaign to capture popular terms
      • Revising ad messaging to suit the trend
      • Finding new ad placements
      30
    • Last Look – What Mr X Did Next
      31
    • Thank you