Innovation And The Mobile Web

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Presentation by Justin Baird, Google & Christian Cadeo, AdMob

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Innovation And The Mobile Web

  1. 1. Mobile@Google Past | Present | Future
  2. 2. Creative Executions
  3. 3. RRSMobile.com Video Page Over 45,000 Video Views User picks video – video player launches and plays video.
  4. 4. 360 View & Color Chooser Over 44,000 Color Choices More than 7,400 Custom Wallpaper Downloads User picks color – vehicle rotates and changes color. User can download wallpaper in that color.
  5. 5. Gallery & Wallpapers Over 128,000 Gallery Views Almost 23,000 Wallpaper Downloads User taps image below to choose wallpaper image.
  6. 6. Retailer Locator Over 3,400 Dealer User enters zip Lookups to find closest retailer.
  7. 7. Retail Locator - Map
  8. 8. Brochure Request Over 480 User enters Brochure email address to get pdf brochure emailed to their Requests desktop.
  9. 9. Schedule a Test Drive - Click to Call 1106 Total calls 415 over 30 sec 247 over 45 sec 75 over 60 24 over 120 11 over 5 mins 4 over 10 mins
  10. 10. Click to Call Detail
  11. 11. Invite a Friend User enters a friends phone number to send them and SMS with Over 1,100 a link back to rrsmobile.com Send to Friend Messages Sent Period           4/2 ‐ 4/10 4/11 ‐ 4/17   4/18 ‐ 4/24 4/25 ‐ 5/01 5/02 ‐ 5/08 5/09 ‐ 5/15 5/16 ‐ 5/20 5/21 ‐ 6/02 Total Send to Friend 198 215 232 160 183 234 78 ‐ 1300
  12. 12. Executive Summary AdMob Media 27,030,393 Impressions 25,030,541 Text 1,999,852 Banners 4.07% Banner CTR 154,476 Clicks Less than $3 eCPM Less than US$0.50 – Per Mobile Visitor Client has agreed to commit US $1.6M on AdMob for 2009!! (Info is Public)
  13. 13. Attention:
  14. 14. Results... Results…. 1 Over 29% of user watched the full :30s TVC Over 20% of users interacted with the Action 2 Buttons that were customized below the TVC On average, spent over 40 seconds within the ad 3 unit watching the TVC and interacting with the Action Buttons 9
  15. 15. Thank You

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